Midwifery For

All
But 243 percent
71 percent
22
moremore
likely
likelytotoperish from
die from
A black woman is percent more
likely to die from heart disease than a white
woman.
cervical cancer
pregnancy- or
childbirth-related causes
 NOT that many black
Problem practicing midwife in
Philadelphia

Some African American

women may not have the best
Lack of diverse midwives
relationship with their
healthcare provider.

Midwifery For
All
Solution

Midwifery For
All
Services 1. Mentorship
with
midwives

2.
Exposure
to the field
4. Courses to help
improve skills in 3. Visits to
math and science local
Midwifery For
All colleges
 Feasibility

Midwifery for
All
Undergraduates
mentor high school
students, who are
Competitor Exposure to high
school students
mentored by medical to learn about
students, then who post-secondary
learn from the education
residents.
Penn Medicine
Pipeline
program
Teach Exposure to
education,
education at
careers in
all levels medicine and
healthcare
 Value Proposition
Recruiting young Them identifying this
teens field is a option

Lower death rate/More

black midwives

Midwifery for
all
 Target market
The first segment
high school students in Philadelphia
may not have an idea about all of
the options for their future and don't
even realize they have midwifery as
option available to them.
Midwifery for
all
The second segment
Colleges that offer Midwifery
degrees. Colleges would really
want Midwifery For All because
they would have more diverse
student bodies.
Marketing plan
Revenue Model
Small Donations
Transportation for visits Visits midwifery
to colleges practices
And visits birth support
group

Midwifery For
All
 Prize Money
Site of Price Per Total Item
Item / Service Reason you need it Purchase Unit Quantity Cost

Pizza for 5 students For meetings held 3 times a

and 5 midwives year (3 pizzas, 3 times a year) Accu Pizza $11.75 9 $105.75
To Visit Colleges, 2 times a year
(2 fares each trip) (5 students +
Bus Fare myself) SEPTA $2.50 20 $50.00

T-Shirts For Events Spreadshirts $16.99 10 $169.90

Starter Binder To study Amazon $10.00 2 $20.00
Printer Paper For the binders Amazon $9.30 8 $74.40
Total $420.05
Sustainability
Year One Year Two
5 students paired with 5 10 students paired with 10
Midwives midwives

Year Three
Apply for grants

Midwifery For
All
Closing argument

Midwifery For
All