Chapter 4 (summary)

MARKETING RESEARCH AND INFORMATION

SYSTEM
 MARKETING INFORMATION SYSTEM:

Understanding and identify the customer value to the market place and
drive marketing information that become basic for creating customer
relationships and values. MIS consists of the people for ascending
information needs and developing information and helping to make
some decision make use information to generate and valid action to the
customer insight market.
International DB electronic collection between customer and marketer
and obtained market information data source with company network can
be accessed more quickly than other source information. Because
information is the collected to the purpose for others it may completed
or the long form from the marketing decision. Competitive marketing
intelligence is collection of systematic and publicity analyzed
availability to the customer and development market place.

 MARKETING REARCH SYSTEM:

Marketing research is design by systematic collection and analyzed the

forming data for reporting and relevant to the specific market.
Marketer research about marketing in to insight the market and
belongs to the customer value, motivation, purchasing power, behavior
And satisfaction is help to access marketing potential, market shares
and specific effective market that measure in price, product and shares.
The plain outline about research source to existing data and spells out
the specific research source.