MARKETING PLAN

I. COMPANY DESCRIPTION
II. BUSINESS MISSION
III. SWOT ANALYSIS
1) Strengths
2) Weakness
3) Opportunities
4) Threats
IV. MARKETING STRATEGY
1) Target Marketing Strategy
2) Marketing Mix
a. Product
b. Place/ Distribution
c. Promotion
d. Price
V. IMPLEMENTATION, EVALUATION, AND CONTROL
1) Organizational Structure and Plan
2) Financial Projections
3) Implementation Timetable
VI. SUMMARY