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PROJECT: PRINCIPAL OF MANAGEMENT

SUBMITTED BY: NOOR HAYAT

USMAN SHAUKAT

REGESTRATION NUMBER: 2073215

REGESTRATION NUMBER:

SUBMITTED TO: PROFESSOR AMJHAD GHAFOOR

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Acknowledgement

All prays goes to Allah Almighty who has given me a chance, courage and confidence to

complete this gigantic task. But with the noble passion of hard work, nothing remains difficult.

I would like to express our gratitude to all those who gave me the possibility to complete

this research study. I want to thank the Department Human Resource Management of Warid

Pakistan for giving me permission to commence this research in the first instance, to do the

necessary research work and to use departmental data.

I have furthermore to thank the head of HR department, Mr. Talha Rao and the

employees of Warid Pakistan who gave me all the necessary information regarding my research

work and confirmed the accuracy of this via filling out the questionnaires honestly and

encouraged us to go ahead with our research.

I would also like to thanks to Mr. Arslan Khalid, Sales Executive and Mr. Nawaz for

their immense help and cooperation.

I am deeply indebted to my supervisor Mrs. Saira Farooqi from Kinnaird College for

Women Lahore, for her suggestions and encouragement. She helped me in all the time of

research for and writing of this report. My friends also supported me in my research work. I want

to thank them for all their help, support, interest and valuable hints.

Table of Contents
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 Introduction…………………………………………………………………….
 Vision……………………………………………………………………………….
 Mission……………………………………………………………………………...
 Objective…………………………………………………………………………….
 SWOT Analysis ………………………………………………..
o Opportunities………………………………………………………………...
o Threat………………………………………………………………………...

 Suggestions And Recommendations…………………………………………….

Introduction
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Rational of Study

The rational of this research study is to conduct the in depth management analysis of

Warid Telecom Pakistan. To understand all the five managerial functions that how Warid go by

planning process at corporate and business level. To understand the working procedures of all

departments of Warid. Another purpose is to understand the recruitment process of Warid,

especially hoe leaders motivates their employees, what benefits and rewards they are given. We

also try to understand how the management keeps check and control on all the activities and

personnel. Then we are also required to study Warid position among its competitors, where it

stands in terms of market share, coverage, network and tariffs.

While doing the detailed analysis of Warid, we are also required to identify the major

problem the Warid is currently facing and also find the possible reasons for that and check their

validity. After doing the detailed research study, we are required to do SWOT analysis of Warid

and lastly present its feasibility report after five to ten years.

Vision statement
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Warid Telecom's vision statement is

"To be the leading national communication provider with a strong international

presence."

Mission

 Establish and sustain as a customer centric organization

 Provide high quality and innovative communication services, through state of the art

infrastructure and a team of professionals

 Continuously develop, motivate and empower our people

 Achieve profitable growth for all our stakeholders.

Warid Telecom's brand values include:

Quality - We want to make a difference to people's lives. Our optimism is contagious.

We are passionate about what we do and we have confidence in ourselves.

Simplicity - For us, clarity comes through simplicity. We recognize that we are people

communicating with other people. We are always direct and easy to understand.

Innovation - We constantly look to do things differently and in a better way. We give

color to all that we do. We are ready to push the boundaries and take risks.

Honesty - We are always open and honest. We say what we do and we do what we say.
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Friendliness - We enjoy working and succeeding together by building close

relationships. While we have a sense of purpose, we also have a sense of humor. We consider the

needs both of our customers and of each other.

objectives

The core objective of Warid is

“To provide optimum level of support and care through their highly skilled and motivated

team of professionals and through maximum network coverage and clear connectivity that they

have committed to provide.”

Goals in Warid are:

 Measurable

 Specific

 Time framed for accomplishment

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Organizational structures

Organizational Hierarchy
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Organizational Levels of Management

There are five levels of management practiced in Warid. Following are the organizational

levels and grades used at Warid.

Level Description
M5 M5 level includes all General
Managers (GM) working for different
departments e.g. marketing GM, GM of
Contact center etc.
All managers in M4 are responsible to
report mangers in M5

M4 M4 level includes Senior managers are

involved in M3 level that report to
General Managers.

M3 Employees in M3 are titled as

Managers who report to mangers in
M5 level and head the employees in
M1.

M2 Employees in M2 are titled as Assistant

Managers who report to mangers in
M3 level

M1 M1 is the lowest level of management

in Warid. This includes the first line
mangers which are coordinators, and
senior executives.
They all manage the work of
individuals who are involved in
production and creation.
Individuals in M1 are responsible to
report to their specific managers in M2.
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M
5
G
N
M4
Senior
Managers
M3
Managers

M2
Assistant Managers

M1
Coordinators, senior
General executives,
Organizational Structure
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Chairman

Regional Central Regional

Manager Regional Manager Advisor to
Manager Vice chairman Board director CEO Board director
North South chairman
Assistant
Manager/ Assistant Assistant
Manager/ Manager/ GM
Senior
Executive Executive Senior Executive Senior Executive
Executive Executive

Opportunities
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Value added services

Value Added Services have become an essential tool for generating revenues for mobile

companies today. Starting in the early years, from wallpaper and ring tones download, today

Warid provide a range of services to their customers. Some of the popular services include,

religion services, music services, which includes song dedication, voice and timed messages,

sports and cricket services, food and recipe services, WAP/GPRS/EDGE, themes, wallpapers,

games and ring tones downloads, credit share, MMS, voice mail, email, missed call alert,

conference call, mobile TV, web2sms and many more.

Value added services have been designed by companies, so that there are services for

every segment of their users and that these services completely satisfy them, as and when

needed. Warid Telecom, the fastest growing mobile operator in Pakistan, recently launched the

"Talky" Voice SMS service based upon the pioneering "Voice SMS" technology from Kirusa, a

leading mobile value-added services provider based in New Jersey, USA.

Exploration of new markets segments

Warid used MVNO (Mobile Virtual Network Operator) to target niche market segment

by providing complete network services with the brand of the customer. In this way MVNO can

benefit from the network of the Warid while promoting their name with a fraction of cost &

investment.

Network expansion
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Warid also trying to expand its network to cover a much larger foot print and acquire

subscribers from untapped areas.

Threats

Competitors

 Brand presence and acceptability of competitor brands ( e.g Jazz. Indigo, talkshawk etc)

 Strong advertising and higher media presence of competitors.

 Larger competitors network coverage.

 Re-launch of Paktel under China mobile.

 Competitors with strong shareholders support – financial resources and telecom

expertise.

Increasing Expenditure versus decreasing Tariff trend due to competition

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Suggestions and Recommendations

.Warid Telecom has potential to capture good market and to give tough time to the

competitors. It has the competitive advantage over its competitors in many packages. It plans to

invest further in the near future, but for this at least following steps should be taken in order to

make more competitive in the near future as it also have some weaknesses.

 Warid telecom is offering cheap rates for its prepaid and postpaid customers as compared

to its competitors but the main area they are lacking is the way to communicate it to

customers.

 The marketing policy of Warid Telecom is very attractive. But the basic need is that to

advertise more on Television. Nowadays everyone watches T.V and it is the best source

of marketing. Highlight Warid Telecom’s achievements on Broachers.

 Warid Telecom should go for the comprehensive marketing plan. The plan should

highlight the target market upon which it has to focus.

 For marketing purpose, number of hoardings, billboards, ads should be increased.

 There should be consistency of brand ambassadors, jingles, colors and graphics in their

print and electronic media ads to create strong brand recognition

 Network coverage should be expanded

 Warid Telecom should try to arrange more recreational programs foremployees because

after hard work every human being wants to relax. As a result of recreational activities,

excellent performance comes from employee side.

 There should be more decentralization and employees should be encouraged for their

ideas.
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 Compensation and benefits plans should be revised, as it can be used as a very important

tool to create motivation in employees.

 As there are too much divisions in Warid, so some divisions should be merged like

Government and Regulatory authority should work together with legal affairs Division.

 Website of Warid should be properly designed, so that people should get maximum

information from there.

 Warid should launch its products and services in new cities, in order to increase its

number of subscribers and ultimately it leads to increase in its market share.

 In order to reduce the employee turnover, management at Warid should provide the

remedies for these problems which cause the employee to leave the organization.

 Management should take some serious steps to ensure that employee’s work-life balance

is not disturbed and after doing the daily work at job, employees are left with sufficient

time for their personal life. If management takes these considerations into account, high

rate of employee turnover can be decreased to a very negligible level.

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