Assignment 1 1

In class assignment 1

INTL- 725

Tania Mehta ( 301090003)

Professor – Trevor W.Preston

January 17, 2020

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1. The problem that Fujifilm company face was to influence its employees to prevent the

exploitation of its proprietor’s technology from its challengers for the fair competition in the market. It

was important for Fujifilm for exploring new markets through acquiring new business. According to my

perspective these problems are not unique to technological companies but instead are experienced by

all the other business because technology is one of the greatest competitive strategies and makes a

company differs from those who don’t hold it. Therefore, once strategy exploited by competitors,

company loses its value in market. For a company to retain in market for a longer time need a

competitive strategy. For example PepsiCo and coca cola are among the providers of juices in market.

They make more stiffer competition for each there.

2. Steps taken by Fujifilm to respond to this problem

 Fujifilm initiates by checking its technological expertise.

 To retain in market, Fujifilm started to examine and researching new markets.

In my opinion, this strategy was effective in short term but helpful for a long term. Because this

approach cannot accomplish enough profits to recreate technology and find new markets. As this

strategy was followed by Fujifilm, in 2001, it increased its profits nearly 19 percent thorough

photographic film but decreased to just 1 percent in coming years. Also, because of this strategy, many

employers were compensated with their jobs and and job environment as many lost their their job and

rest has to interrogate with new colleagues with different skills.

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3. As technology changes at very fast pace, so expericing the fear of losing value and therefore

losing customers every company has to change its policies and strategies of dealing with customers.

Therefore, fujifilm also changed its strategies while dealing with its customers. For Fujifilm, ‘mindset

change’ became essential at that point of time. Mindset change means broaden in the company’s

policies to deal with customers as to accustom needs of its potential consumers and recommend and

produce a active solution to their problems.

4. According to my point of view, there can be seen a lot of similarities between Fujifilm case

study and Kodak and New coke case study.

Both the companies did not change their technologies with upcoming digital technology and

both thereby, experienced a decline in profits due to up gradation in technology in market. Initially,

Kodak was surviving with its new technology. When they heard about a upcoming g digital technology

they did not take any action towards it and started losing its value in market and within 10 decades

when they realize it was too late for them to take any action.

Same was in the case of New coke, coke was dealing in market same even after the Pepsi

entered the market it did not made any changes in technology or its product. And therefore, with time

market share started to decline and reached to minimum and when they realized and implimant

changes they were in no position to do anything.