1.

Business idea

Production and distribution of animal coffins, easy to carry and bury due to its comfortable
dimensions, available for all kind of domestic pets.

These coffins are going to be made with wood, on the inside they are going to have two
spaces, one for the animal’s body and another for putting seeds of plants, these plants could
be trees or flowers depending on your election from our plant’s catalog, when the plant has
grown up, this will be a great memory of your loved one.

2. Sector analysis

Colombian economy has been growing constantly since 2010

Being more specific, the others activities sector (CIIU code 96) contributes on average 16% of
this increment. From this statistic we can look for pets services (Code 600000000) this
subgroup shows a positive variation close to 2% (Dane, 2017) which means that there are
several possibilities and benefits of participating on this increasing market.

Nowadays we have found that a total of 10 animal mortuaries are operating in Bogotá and
places nearby, domestic animals have become part of Colombian families, there are owners
who invest without control on the welfare of their pets, generating a wave of good and
services aimed for pets.

- According to La República (Colombian newspaper), Funeravet (animal mortuary) has

reached an average of 14 daily services in 2017.
 3. Statement of need

According to an article published on Fenalco page, more than a third of the Colombian households
have pets (37%). Dogs remain as the preferred animal for people, generally children.

Conforming to the 20 localities of Bogotá, there are around 380.358 households between social
classes 4-5-6 with economic capacity to acquire our services. In addition to this, we have got a
recent survey sponsored by Fenalco, in Bogotá 6 out of 10 households have pets, which would give
us a result of 228.215 homes that we can easily be reached.

For this reason the actual companies in this sector are demanding producers of coffins in order to
satisfy the actual demanding service, animals are expanding in a huge way not only here in
Colombia, all around the world it is very common this type of service for giving a grate goodbye to
their pets.