Mangement Educ

Assign

S.no. Roll No. Group No

00215103918, 00815103918, 02315103918, 03415103918,

1 04115103918 A

2 7915103918, 08015103918, 08115103918, 08215103918, 35315103918 B

3 42315103918, 42415103918,42715103918 C

4 04715103918, 06115103918, 06715103918, 06915103918, 07715103918 D

5 35515103918, 40915103918, 41315103918, 41415103918, 42115103918 E

 Mangement Education & Research Institute
Assignment Schedule

Topic of Assignment

Study the advertising campaign of '5-Star' and compare it with that of 'Diary Milk' over last one year. How has cadbury positioned these two chocolate
brands seperately. Identify the appeal, format and structure of the advertising message of both brands.

Study the advertising campaign of 'Surf-Excel' and compare it with that of 'Ariel' over last one year. How HUL and P&G has positioned these two detergent
brands . Identify the appeal, format and structure of the advertising message of both brands.

Study the advertising campaign of Shampoos; 'Head & shoulders' and compare it with that of 'Clinic Plus' over last one year. How their respective firms
have positioned these two brands . Identify the appeal, format and structure of the advertising message of both brands.

Study the advertising campaign of 'Pepsi Cola' and compare it with that of 'Coca-Cola' over last one year. How their respective firms have competitively
positioned these two brands . Identify the appeal, format and structure of the advertising message of both brands.

Study the Latest advertising campaign of 'Asian Paints' in last month. How the company has used consumer personality concept to promote their brand?
Identify the appeal, format and structure of the advertising message.
Criteria ofevaluation Duedate of submission

Ability to identify the points of similarity and difference between the two
ads. 31st March 2020

Ability to identify the points of differential perceptual mapping in

consumer's mind between the two ads. 31st March 2020

Ability to identify the points on which consumer's perceive them

differently 31st March 2020

Ability to identify the points on which direct/ indirective comparative

advertising appeal has been used by Coke and Pepsi 31st March 2020

Ability to identify how ad is using celebrity endorsement to pitch

different consumer personality types 31st March 2020