QUESTIONNAIRE

EFFECTIVENESS OF ONLINE ADVERTISING

NAME

GENDER : MALE ☐ FEMALE ☐

 AGE GROUP :

BELOW 20 ☐ 20-25 ☐

25 -30 ☐ ABOVE ☐

 OCCUPATION:

STUDENT ☐ SELF EMPLOYED ☐

EMPLOYEE ☐ OTHERS ☐

 DO YOU OWN A COMPUTER

YES ☐ NO ☐

 DO YOU SURF THE NET

YES ☐ NO ☐

 HOW MANY HOURS DO YOU SPEND ON BROWSING

<1HR ☐ IHR ☐ >1HR☐

 ARE YOU AWARE OF ONLINE ADVERTISEMENT

YES ☐ NO☐
 DO YOU CHECK THE ONLINE ADS WHILE BROWSING

YES ☐ NO ☐

 ADVERTISEMENT RELATED TO WHICH PRODUCT ARE YOU INTENTED IN PURCHASING

ENTERTAINMENT ☐ FINANCIAL LOANS ☐ ACADEMIC ☐ JOBS ☐ OTHERS ☐

 WHICH SITES CONSIST OF MORE ADVERTISEMENT

YAHOO ☐ REDIFF ☐ INDIATIMES ☐ SIFY ☐ MSN ☐ OTHERS ☐

 HAVE YOU PURCHASED ONLINE

YES ☐ NO ☐

 IF YES, WHAT HAVE YOU PURCHASED

 IF NO, WOULD YOU PREFER TO PURCHASE ONLINE

YES ☐ NO ☐

 IF NO , WHY DON’T YOU PREFER TO PURCHASE ONLINE

 HOW OFTEN DO YOU PURCHASE ONLINE

 WHAT KIND OF ADVERTISEMNT DO YOU LIKE TO SEE

ONE THAT POP UPS ☐ ONE WHICH HAS A QUESTIONNARE ☐

ONE THAT FLASHES ☐ ONE THAT RUNS ON THE TOP/BOTTOM ☐

 HAVE YOU RESPONDED/ PARTICIPATED IN ANY ADVERTISEMENT

YES ☐ NO ☐

 DOES THE ONLINE ADVERTISEMENT INTERFERS IN YOUR WORK WHILE BROWSING

YES ☐ NO ☐

 HAVE YOU MADE ANY PURCHASES AFTER SEEING THESE ADVERTISEMENT

YES ☐ NO ☐

 HOW YOU THINK THE ONLINE ADVERTISEMENT CAN BE IMPROVED