FA N TA S T I C V O YA G E

J E S S I C A C R O S B Y
 B I O S C I E N T I F I C S C E N A R I O :

P L A S M O D I A L S L I M E M O L D
 C H O S E N T A R G E T A U D I E N C E :

1 6 - 1 8 Y E A R O L D S ( G C S E / A - L E V E L )

CO MPET ITO RS L IK E T ED-ED O N YO UT UB E

PO INT T H EIR A NIMAT ED ED UC AT IO NA L

VID EO S TO A YO UNGER AUD IENC E W IT H

SUC C ESS
P R I M A R Y M A R K E T R E S E A R C H
I TRIED TO DO SOME PRIMARY MARKET RESEARCH ALSO, HOWEVER MY
TEST GROUP CONSISTED OF AN AGE GROUP BEING PRIMARILY BETWEEN
25-60. IT WAS INTERESTING TO SEE THAT VIDEOS FOR EDUCATIONAL
PURPOSES ARE USED BY ALL AND THAT HORROR IS ALSO IN THE TOP 4
GENRES SEEN BY MY TEST GROUP.
 C O N C E P T

I N I T I A L I N F L U E N C E M A P
S T Y L E I N F L U E N C E S
I N I T I A L S K E T C H E S
C O N C E P T A R T W O R K