Professional Documents
Culture Documents
by Geoff Waite
To put the point simply, the problem is that the text that critics have
on the desk before them may not be the same as the relations of
popular reading. Accordingly, analysis must start with the deter-
minations that organize the social relations of popular reading, if
we are to understand the nature of the cultural business that is con-
ducted around, through, and by means of popular texts in the real
history of their productive activation. Rather than taking the text as
a given, it is necessary to introduce a radical hesitancy such that the
text is the last thing one speaks of, and even then, only in regard to
the historical reading relations in which the text has been
located analytically.1
(Glasgow:William Collins
3. KarlPopper, UnendedQuest:AnIntellectualAutobiography
Sons, 1976), esp. pp. 17-31.
Waite 187
10. See my article, "Nietzsche and Deconstruction: The Politics of'The Question of
Style.' " TheBulletinof theMidwestModernLanguageAssociation,16:1 (Spring 1983), 70-
86.
Waite 189
11. Current apologists for deconstruction see Nietzsche uncritically and exclu-
sively through an optic provided by de Man and Derrida. Cf. Christopher Norris,
Theoryand Practice(London and New York: Methuen, 1982), pp. 58-89;
Deconstruction:
Jonathan Culler, OnDeconstruction: AfterStructuralism
and Criticism
Theory (Ithaca:Cornell
Criticism:
Univ. Press, 1982), p. 88; and Vincent B. Leitch, Deconstructive An Advanced
Introduction(New York: Cornell Univ. Press, 1983), pp. 251-252.
190 ThePoliticsofReading
Formations
two senses. Now, the conference at which the papers in this issue of
New German Critiquewere originally delivered tended to follow the lead
of early and latter-day Critical Theory, whereby "mass culture" means
"culture industry." I affirm the relevance of this usage. I, too, wish to
focus part of my attention on a text that Nietzsche, according to Critical
Theory, the most significant early critic of the culture industry, himself
targeted as the culture industry's most exemplary excretion. Perhaps I
should admit the possibility that Nietzsche may even make some tell-
ing points against this aspect of mass culture. It is even possible to ack-
nowledge Nietzsche's relatively positive contribution to a critique of
the culture industry - to the extent that Nietzsche exposes the
inherent contradiction in it between its once progressive pedagogic
intent and the instrumentalization of its later praxis.'3 There can be no
doubt that the bourgeois intelligentsia was an exceedingly complex
phenomenon in 19th-century Germany; we should not conflate, for
instance, its refined-decadent element - like Nietzsche - with its
overtly fascistic type.'4
But rather than simply assume that Nietzsche made a positive con-
tribution to the early theory of the culture industry, the question we
should ask is how did he really read the mass culture of Imperial
Germany?
We need, therefore, to shift the critical axis away from a search for
what Nietzsche "really thought" about the culture industry, to ask:
What is the specific reading formation actually employed and later
influenced by Nietzsche? Mehring provided us in 1897 with the
framework for this question: "Absent from Nietzsche's thinking was
an explicit philosophical confrontation with socialism. To be sure that
was a big mistake for a philosopher at the end of the 19th century,
because a philosopher who doesn't know how to confront the most
powerful movement of his time is anything but a philosopher. But the
real problem was that this gap left open the possibility to whitewash
13. For a lucid discussion of Nietzsche in the context of cultural politics in Prussia
that bears directly on my discussion here, see Peter Uwe Hohendahl, "Reform als
Utopie: Die preussische Bildungpolitik 1809-1817," in Utopieforschung: Interdiszipliniire
Studienzur neuzeitlichenUtopie,vol. III, ed. Wilhelm Vosskamp (Stuttgart: Metzler,
Verlagsbuchhandlung, 1983), 250-272, esp. 265-267. See further: Charles E.
McClelland, "The Wise Man's Burden: The Role ofAcademicians in Imperial German
Culture," and David L. Gross, "Kulturand Its Discontents: The Origins ofa'Critique of
everyday Life' in Germany, 1880-1925," both in Essayson Cultureand Societyin Modemrn
Germany,ed. GaryD. Starkand Bede KarlLackner(College Station, Texas: Texas A &M
Univ. Press, 1982), pp. 45-69 and 70-97, respectively.
14. For a succinct location of Nietzsche in this problematic, see Sebastiano Tim-
panaro, TheFreudianSlip:Psychanalysis and TextualCriticism,transl. Kate Soper (London:
NLB, 1976), pp. 185-186.
192 ThePoliticsof ReadingFormations
15. Franz Mehring, "Nietzsche gegen den Sozialismus" (1897), in Mehring, Gesam-
melteWerke,XIII (Berlin: Dietz Verlag, 1961), p. 169. Compare the following formula-
tion: "Nietzsche, in the last instance, is the philosopher of a monopoly capitalism that
has become strong enough not to need Prussian Bayonets" (p. 168).
16. I'm thinking, for example, fo Genevieve Bollkme, Roger Chartier, Michel de
Certeau, Natalie Davis, Carlo Ginzburg, Richard Hoggart, Hans Medich, Robert
Muchembled, and E. P. Thompson.
17. See Carlo Ginzburg, The Cheeseand the Worms:The Cosmosof a 16th-Century
Miller(London:Routledge and Kegan Paul, 1980), p. 33.
Waite 193
Sense," was attempting to "wack Strauss on the head" with his first
UntimelyMeditation. Nietzsche always was to consider his "Straussiad" a
key to his intellectual enterprise; Franz Mehring, who read it as early as
1891 agreed, albeit for radically different reasons.24 The Nietzschean
Girondists reach a different evaluation: Kaufmann didn't bother to re-
translate it; Colli and Montinari depreciate it as "the weakest work
Nietzsche ever published."25 And no one seems to want to follow the
reasonable suggestion that, if one wants to read an author, one must
know how s/he reads others. "David Strauss the Confessor and the
Writer" is the only extended evidence we have of what Nietzsche's
actual reading formation looks like.
First, let us return to the author of TheOld Faith and the New. After an
initial reluctance, Strauss greeted the Franco-Prussian war with
genuine fervor. His publication of his private correspondence with
Ernest Renan cost him the latter's friendship but was the most
enthusiastically received work Strauss ever published. TheOld Faith and
the New, which immediately followed the Letters to Renan, might be
interpreted as Strauss's contribution to the war effort, were it not even
more interesting. It appeared in the Autumn of 1872 and went rapidly
through six printings in six months (20 by 1938 when the Nazis had it
republished by Kriner Verlag). In the words of a rcent, I assume
authoritative, study of the episode, the book achieved the greatest pop-
ular financial success ever attained in Germany by a philosophico-
theological treatise.26 For Nietzsche it was, in effect, the first significant
product of the German culture industry: its system of education, cele-
brations, clubs and organizations, newspapers and press, beer halls,
fine art, literature, and philosophy.27 The Old Faith and the New was,
therefore, symptomatic, on Nietzsche's view, of the entire Ideological
State Apparatus of nascent Imperial Germany. It demands of us a
closer look.
24. Franz Mehring, "Zur Philosophie und Poesie des Kapitalismus" (1891), in
Mehring, GesammelteWerke,XIII (Berlin: Dietz Verlag, 1961), p. 160.
25. Friedrich Nietzsche, Siimtliche Werke:Kritische Studienausgabe in 15 Biinden, ed.
Giorgio Colli and Mazzino Montinari, I (Munich: DTV and Berlin:Walterde Gruyter,
1980), p. 905. Hereafter cited as KSAwith appropriate volume and page number.
26. Harris, David FriedrichStrauss, p. 239.
27. See Friedrich Nietzsche, UnzeitgemiisseBetrachtungen,ErstesStiick:David Strauss der
Bekennerund Schriftsteller(Leipzig: E. W. Fritsch, 1873), pp. 4, 6, 11,25, and 56-57; KSA,
I, pp. 160-177. An underlying contradiction informnsNietzsche's argument about
mass culture. On the one hand, he attacks the Bildungsphilister as someone who "doesn't
know what culture is, namely unity of style [Einheit des Stils]."On the other, the reason
Nietzsche tackles Strauss at all is because he is, symptomatically, "unified" in his style,
world-view, and aesthetics ["er ist einheitlich"]. Cf. KSA, I, pp. 606 and 586, for
instance.
Waite 195
The book is divided into six interconnected parts: four main chap-
ters, followed by two extended appendices. Compressed, the argu-
ment of the book serves to answer four main questions, one asked in
each of the four main chapters: "Are We Still Christians?"; "Have We
Still A Religion?"; "What is Our Conception of the Universe?"; and,
finally, "What is Our Rule of Life?" The appendices address literature
and music, respectively.
First, "we" are not still Christians. We no longer accept the historical
Jesus as we once did in Das LebenJesuas a major religious or even ethical
thinker. He was an alienated and fanaticJew. Second, whetherwe have
religion or not depends on what you intend with the question. "No" -
if you mean the old faith in a personal God or in immortality;"yes"or at
least "perhaps" - if you mean some vague "oceanic" dependence on
what Strauss calls das All or das Universum. But this remains nothing
more than an inchoate feeling or mood. This is not to say that moods
cannot be vitally significant, but the point here is that the question of
whether such a mood can entail consequences for pure or practical
reason necessarily spills over into question three. Following an argu-
ment developed by, among others, Schopenhauer (whom Strauss had
begun reading in 1866, about the same time as had Nietzsche), Dar-
win, and Haeckel (neither ofwhom Nietzsche had studied as intensive-
ly), Strauss provides two answers to the question "What is Our
Conception of the Universe?" These, for us unsurprising, answers are
arguably unique in the history of theology, at least up to that time:
Inorganic life is said to have originated out of inorganic matter; and
man was evolved from the apes. The fourth chapter turns to the
explicit social and political consequences of the new faith. For Strauss,
moral standards are to be determined not for individuals, or at least
not primarily for them, but rather in specific communities for the
entire human race. This internally incoherent position (the quint-
essential contradiction of bourgois ethics) accompanies him to
extremely conservative, even immodest proposals. In time of specific
political crisis, as he perceives the surface of the Prussian peace, the
Young Hegelian Idealist shows his true colors. Strauss is for the mon-
archy and Pan-German nationalism. He opposes almost all social
democratic arguments (except one for civil marriage and liberalized
divorce laws, since he had a particularly unhappy personal experience
in this regard). He is for the death penalty, especially in cases of politi-
cal assassination but also, as we shall see, ones involving significant
property loss. Inheritedpropertyis the only secure basis for all social life.
Wholly consistent with, and following necessarily from, this principle,
all strikes are to be condemned as anarchical acts against the state and
public welfare, and are to be punished with the most Draconian
measures possible. The Church is totally meaningless and worthless as
196 ThePoliticsof ReadingFormations
New, p. 112). What times are these? The answer is quick to follow:
"The ideas which have now pervaded a numerous class, which is still
boldly pushing its way forward, are a luxuriant hotbed of robbery and
murder. He who considers the possession of property as a wrong, hat-
ing the possessor of it as one who has wronged and is wronging him,
will, by way of establishing an equilibrium, easily award to himself the
right of taking his property, and should he not willingly yield it, his life
also. We need only glance at a newspaper; every week we may find a
case of this kind," (Strauss,p. 112). He now goes on to give an instance
of such a crime which was motivated by political intent: the assassina-
tion of a wealthy manufacturer in Freiburg, who, against Strauss's
instructions, had ordered lock outs against reform-minded workers in
his plant. But this case interests us less here than Nietzsche's reading of
the above passage. He finds of interest only a single, strained metaphor
("ideas" as "a luxuriant hotbed of robbery and murder"). The
ideological level of the passage, let alone its stated content, does not
interest him in the least. But this blindness is so symptomatic and so
omnipresent in Nietzsche's reading formation, that even when some
glimpse of ideology does flicker through, darkness immediately closes
defensively around it. Straussnears the conclusion of his bookwith this
reflection: "The loss of the belief in providence belongs, indeed, to a
the most sensible deprivations which are connected with a renuncia-
tion of Christianity. In the enormous machine of the universe, amid
the incessant whirl and hiss of itsjagged iron wheels, amid the deafen-
ing crash of its ponderous stamps and hammers, in the midst of this
whole terrific commotion, man, a helpless and defenseless creature,
finds himself placed, not secure for a moment that on an imprudent
motion a wheel may not seize him, or a hammer crush him to powder.
This sense of abandonment is at first something awful. but then what
avails it to have recourse to an illusion? Our wish is impotent to
refashion the world; the understanding clearly shows that it indeed is
such a machine. But it is not merely this. We do not only find the
revolution of pitiless wheels in our world-machine, but also the shed-
ding of soothing oil. Our God does not, indeed, take us into his arms
from the outside, but he unseals the well-springs of consolation within
our own bosoms..."(Strauss, pp. 213-14)...and of course within our
own houses where we read Goethe and listen to Mozart. The dominant
image of the machine, alluding although Straussdoesn't know it, to the
alienation freely provided by surplus value, is targeted by Nietzsche at
an important turn in his own discussion. But note what he does with it.
Strauss, Nietzsche writes, "does not even spare the venerable old
universe in his eulogies - as though it were only now and hencefor-
ward sufficiently sanctified by praise to revolve around the central
monad David Strauss. The universe, he is happy to inform us, is, it is
198 ThePoliticsof ReadingFormations
Strauss's text will lead to what one writer calls the "dissolution of civil
order and finally to the anarchistic decay ofsociety."32 However much
they might agree with Strauss's attack on religion, he goes too far; one
needs the "noble lie" to keep the masses in check. Strauss is right to
reject Social Democracy, but his text unintentionally plays into its
hands and, worse still, into the hands of the plebs. Thisis the issue. The
ghost of the Paris Commune haunts all these texts, Nietzsche's no less
than those of his contemporaries. Quite against his will, Strauss has
attacked the last theoretical bulwark available to ruling class hegemony
against the proletarian masses. And all these men, including Nietzsche
(who if anything is more blind to this mechanism than the others) find
more or less irrelevant ways of reading Strauss and entering into a
sham debate with him. Bruno Bauer did get it approximately right:
Strauss's text is informed by its inability to link religion to "historical
powers and social relations."33 But what is really at stake - for
Nietzsche and the middle-class reading formation of which he is a part
- is ultimately the question of repressive political ideology and practi-
cal politics. And here all of them - Strauss, Nietzsche, and the others
- are in agreement.
Kurt Hillebrand, who in 1873 wrote the first positive explication of
Nietzsche's polemic against Strauss - Nietzsche gave him credit in
EcceHomo- suggested that it is "completely missing the point to locate
the essense of culture in style alone."''34But Hillebrand's critique of
In 1914 and again in 1919 - oncejust before and once right after
World War I - a German sociologist, dramatist, and Social Democrat
of working class origins Adolf Levenstein published a companion text
to this larger "physio-psychological analysis"43of the contemporary
industrial working proletariat, a volume of letters written to him by
workers in response to a questionnaire and follow-up correspond-
ence. The question he had asked was: "What did Nietzsche give you?"
Answers came in from miners, house painters, weavers, locksmiths,
sheet metal workers, bakers' apprentices, and day laborers, among
others. Some of the responses were published in book form under the
title FriedrichNietzsche in the Judgment of the WorkingClass.44 By
most modern standards of sociological research, the anthology lacks
methodological rigor, not to say ideological lucidity. But we cannot
afford to pass by this glimpse of proletarian reading formation on
grounds of methodological squeamishness.
One of the things that is strikingabout the letters is the highly dfferen-
tiatedview of Nietzsche they offer. Some workers are far more suspi-
cious of Nietzsche than others, and suspicious for various reasons.
Some write in the imagined tone or style of Zarathustrawhile others are
more analytic. Virtually none of the workers has attained more than a
few years, at most, of normal Hochschulbildung and only two of them
evidence any explicit knowledge of the enormous secondary literature
that, by 1914, surrounded Nietzsche's name. So it is remarkable how
these texts, taken as a composite reading formation, replicate the full
complexity of positions on Nietzsche available on the academic
market place then, and even now. A reader familiar with at least some
of the seconary literature produced by the Nietzsche Industry will find
here, in adumbrated form to be sure, many of the salient perspectives
attained in the academic press only some time later. And s/he will also
find here a perspective on Nietzsche ignored by bourgeois critics that
was articulated, although these workers did not know this, only by the
Left: most notably by Mehring (in the 1890s) and later Plekhanov
(in 1912).
Now, most of these workers had apparently participated at one time
or another in Socialist or Socialist Christian reading and discussion
groups of one form or another, although Nietzsche was seldom read
on such occasions, if at all. These people had read (or at least knew of)
Lassalle, to a lesser extent Marx, the early David Friedrich Strauss, and
the "Red" Wagner.45But, as with the case of Ginzburg's Mennochio,
one cannot account entirely for their reading formation by means of
intertextual reference alone. After a reasonable effort to locate such
references breaks down, a specific residue is left. This leads me to
hypothesize, in Ginzburg's terms, that a "grid" or "filter"of popular,
oral culture determines a reading formation that bears startling
similarities to that popular culture argued by Ginzburg for the 16th
century. The hypothesis, of course, is that lived experience qua indus-
trial working class would provide, in the last instance, the contours of
this grid. This would have to be a classreading formation, at a specific
historical moment, and hence a classreading of Nietzsche, no less than
Nietzsche's way of reading Strauss'sways of reading mass culture had
been a class reading. But of course the class was different and had
diametrically opposed interests. And this hypothesis must be care-
fully tested.
There is a sense in which the productive activation of Nietzsche that
emerges from Levenstein's anthology is more progressive than was
academic discussion on the Right or even the Left, then ornow. This is a
remarkable claim. Mine is, of course, a partisanjudgment, based as it is
on the assumption of the relative priority of political emancipation,
say, over philosophical aesthetics. Viewed from this optic, a virtual
consensus view of Nietzsche does emerge, I think, cutting radically
across lines of less significant differentiation. At the very least, this
plebeian reading formation provides a different view of Nietzsche than
ones otherwise available to us.
Of the nearly two thousand workers contacted by Levenstein and
questioned about their reading, fully 35%had read Nietzsche.46 What
did their hypothetical reading formation look like? It bears certainly
little in common with a hermeneutical fusion of horizons or a positivis-
tic close reading. At first the contact with a text seems almost passive.
One day laborer writes: "I want to make clear exactly how I read
everyday, how I, as a worker, came to busy myself with such things. I
didn't shove, I was shoved. I let myself be led by instinct and ony took
the best from what I read and heard. I didn't study it by letting it make a
hard and fast impression on me. I didn't learn it like some foreign
45. On Wagner's impact on the anarchist working class movement, see Frank
Trommler, "Wagner: Der Mentor der Linken," Titel:Das Magazin der Biicher,2:1
(February-March 1983), 26-29. For succinct remarks on the connection in Wagner
between "failed insurrection and nihilistic metaphysics," see Theodor Adorno, In
Searchof Wagner,transl. Rodney Livingstone (London: NLB, 1981), p. 14.
pp. 382-383.
46. Levenstein, Die Arbeiterfrage,
Waite 207
point of view. Not in the sense that I'd prepare piece by piece for an
entire system that was going to be foreign to me. I simply didn't have
the time for that, for grasping the whole thing, I mean. No, I first let my
reading have an unformed, sort of gradually shaping and filling-in
effect on my views, indirectly without my being conscious of it or doing
justice to it."47
But this "instinct" turns out to be neither subjective, nor certainly
uncritical or passive. It is closer to agressive activation. When it comes
to Nietzsche's contempt for the "weak," it remarks that "the modern
slave holders do that often enough"48 (cited in Levenstein, Nietzsche, p.
84). But Nietzsche is not rejected for this or other contemptible ideas.
Now, virtually all the workers represented in Levenstein's anthology
agressively zero in on Nietzsche's notion of the Superman. This is for
them the jugular of his philosophy: not the Will to Power, not Eternal
Recurrence of the Same, not vitalism, and certainly not cultural
criticism - although each of these themes is explicitly addressed and
suspected of concealing some sort of ulterior motive, resentment, or
class bias. This reading formation suspects this Superman for one
reason. A particularly laconic formulation cannot be much improved
upon: "Nietzsche has only contempt and disgust for the herd [den
Herdenmenschen]. But he forgets something: the herd can exist
without the Superman, but the latter can't exist without the herd.""49
This simple insight is the ultimate point of attack on Nietzsche of,
say, Mehring throughout the pre-war period. It at least aphoristically
alludes to the analysis of Nietzsche as the "philosopher of monopoly
capitalism" and touches what matters to the class Mehring represents.
But this is not the whole of this reading formation.
There is one crucial aspect of this plebeian reading formation in
1914 that is if anything more objective, dialectical, and politically
insightful than even Mehring had been, Plekhanov was, or Luk~ics
would be. These workers are suggesting repeatedly that Nietzsche's
Superman must be abandoned to the class enemy. It is not enough to
simplydismiss him and hope that he'll go away. The Superman is
recognized to be too seductive and pernicious to be handed over
without a fight. He must be taken seriously, more seriously than did
Mehring in 1899, Plekhanov in 1912, Lukics in the 1930s, or Haber-
mas in 1968 (let alone 1982) And to take seriously means to produc-
tively activate, to wrest away from the class Nietzsche represented and
50. Ibid., p. 88 f.
51. Ibid., p. 117.
52. Ibid., 87.
53. Ibid., 12.
Waite 209
ENCLITI
Vol. 7 #1
Articles on CriticalTheory, Film, Literature,Politics
and Ideology.