Brand Descriptions

Here you will find the description of some brands that are discussed in this course and also used
in the videos and readings. If you want to add another word or expression that we missed, please
suggest it in the forums.

C
Crayola

Crayola is a brand of artists' supplies manufactured by Crayola, LLC and best known for its
crayons. The company is based in Forks Township, Pennsylvania, USA. Most Crayola crayons
are made in the United States. Learn more about Crayola in Wikipedia.

G
Google Trends

Google Trends is a public web facility of Google Inc., based on Google Search that shows how
often a particular search term is entered relative to the total search volume across various
regions of the world and in various languages.

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M
Microsoft

Microsoft Corporation is an American multinational technology company headquartered in

Redmond, Washington, that develops, manufactures, licenses, supports, and sells computer
software, consumer electronics, and personal computers and services. Go to Microsoft for more
information.

Microsoft Access

MS Access is a database management system from Microsoft that combines the relational
Microsoft Jet Database Engine with a graphical user interface and software-development tools. It
is a member of the Microsoft Office suite of applications, included in the Professional and higher
editions or sold separately. Microsoft Access stores data in its own format based on the Access
Jet Database Engine. It can also import or link directly to data stored in other applications and
databases. Learn more about Microsoft Access in Wikipedia.

R
RStudio
RStudio is a free and open source integrated development environment (IDE) for R, a
programming language for statistical computing and graphics. Go to RStudio for more
information.

T
Topsy

Topsy is a social search and analytics company based in San Francisco, California. The
company is a certified Twitter partner and maintains a comprehensive index of tweets,
numbering in hundreds of billions, dating back to Twitter's inception in 2006.Topsy makes
products to search, analyze, and draw insights from conversations and trends on the public
social websites including Twitter and Google+. In 2015, Apple shut down analytics company
Topsy two years after its acquisition. Learn more about this.

Twitter

Based in the United States, Twitter is an online social networking service that enables users to
send and read short 140-character messages called "tweets." As of May 2015, Twitter has more
than 500 million users, out of which more than 302 million are active users. Learn more
about Twitter in Wikipedia.

W
Wikipedia

Wikipedia is a free access, free content Internet encyclopedia, supported and hosted by the non-
profit Wikimedia Foundation. Those who can access the site can edit most of its articles. Go
to Wikipedia for more information.

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