Symbiosis Institute of Business Management, Hyderabad

Assignment

Subject : Advanced Service Operations Management

Faculty Name : Dr. Dikkatwar Date of submission: 27.3.2020

Answer the following question. Submit hand written assignments only.

1. Assume that you have been hired as a service operations manager by a firm. This
firm in engaged in (*) business. You need answer following questions for allocated
service category. (you may take appropriate assumptions pertaining to target
market, geography, company resources, company’s prior background)
• Explain the role of operations manager in allocated business.
• Design service package
• How you will use technology in the business?
• How you will measure service quality?
• How you will choose service location?
• Design supporting facility and process flows.
• What kind of service encounter you foresee in the business? How you will
build service organization, train employees and manage customers for the
same?
*Service Category allocation (chose any one option) is shown in the table below.

PRN Name of student Name of Service category

18021141033 DEBARGHYA DAS Theme Park
18021141098 SANJAY KUMAR SIJUI Restaurant