Professional Documents
Culture Documents
To
1 Certificate
2 Acknowledgement
3 List of figures
4 List of tables
5 Chapter-1: Introduction
9 Chapter-5: Conclusion
10 Annexure
11 Bibliography
List Of Figure
List Of Tables
5
ABSTARCT
Company often carries out study of specific problems and opportunities in the
market so as to analyze the performance of their brands and respective products in the
market. This can be done by carrying out market survey, product preference test and
advertisement evaluation.
This researcher is concerned with the vital subject of business logistics and supply
chain management, an area that can be essential to a firm‘s competitive strategy and
revenue generation. This management area has been described by many names, including
physical distribution, materials management, transportation management, logistics, and
supply chain management. Relevant business activities may include one or more of the
following areas: transportation, inventory, order processing, purchasing, warehousing,
materials handling, packaging, customer service standards, and production. The focus of
this Publication is on the planning, organizing, and controlling of these activities - key
elements for successful management in any organization. Special emphasis is given to
strategic planning and decision making as an important part of the management process.
Managerial efforts are directed towards setting the level of the logistics activities so as to
make products and services available to customers at the time and place required, and in
the condition and form desired, in the most profitable and cost-effective way. Logistical
activities have always been vital to organizations, and so business logistics and supply
chain management represents a synthesis of many concepts, principles, and methods from
the more traditional areas of marketing, production, accounting, purchasing, and
transportation, as well as from the disciplines of applied mathematics, organizational
behavior, and economics.
Chapter1
INTRODUCTION
The Indian food industry is poised for huge growth, increasing its contribution in
world food trade every year. In India, food has become a high-profit industry by
reason of the scope it offers for value addition, particularly with the food processing
industry getting recognized as a high-priority area in this liberalized era.
Accounting for about 32 per cent of the country's total food market, the food
processing industry is one of the largest industries in India and is ranked fifth in
terms of production, consumption, export and expected growth. The total food
production in India is likely to double in the next 10 years with the country's
domestic food market estimated to reach US$ 258 billion by 2015.
The role of the Indian government has been instrumental in the growth and
development of the industry. The government through the Ministry of Food
Processing Industries (MoFPI) is making all efforts to encourage investments in the
sector. It has approved proposals for joint ventures (JVs), foreign collaboration,
industrial licences and 100 per cent export oriented units.
Regulation: local, regional, national, and international rules and regulations for
food production and sale, including food quality, food safety,
marketing/advertising, and industry lobbying activities
Education: academic, consultancy, vocational
Wholesale and distribution: logistics, transportation, warehousing
Retailing
Investments
The foreign direct investment (FDI) equity inflows in food processing industries
during April 2000-July 2014 stood at US$ 5,949.21 million, as per data released by
Department of Industrial Policy and Promotion (DIPP). The following are some of
the investments and developments in the sector:
ITC Ltd plans to foray into new categories such as beverages that include fruit
juices, tea and coffee, and chocolates and dairy products. As a part of its plan
to enter the dairy sector, the company is constructing a milk processing unit at
Munger in Bihar.
Bisleri International Pvt Ltd has launched its first branded soda in Hyderabad.
The company would also be setting up eight water plants in Telangana and
Andhra Pradesh.
A dictionary definition of the term logistics is: ―The branch of military science
facilities.‖This definition puts logistics into a military context. To the extent that
business objectives and activities differ from those of the military, this definition does
of logistics managers, educators, and practitioners formed in 1962 for the purposes of
continuing education and fostering the interchange of ideas. Its definition: “Logistics is
that part of the supply chain process that plans, implements, and controls the
efficient, effective flow and storage of goods, services, and related information
from the point of origin to the point of consumption in order to meet customers’
requirements.”
This is an excellent definition, conveying the idea that product flows are to be
managed from the point where they exist as raw materials to the point where they are
finally discarded. Logistics is also concerned with the flow of services as well as
physical goods, an area of growing opportunity for improvement. It also suggests that
logistics is a process, meaning that it includes all the activities that have an impact on
making goods and services available to customers when and where they wish to
acquire them. However, the definition implies that logistics is part of the supply chain
LOGISTICS is also defined as time related positioning of resources. The whole concept of
Right quantity.
Right time
Right place
Right quality
Right price
Right condition
Right customer
The Supply Chain:
etc) which are repeated many times throughout the channel through which raw
materials are converted into finished products and consumer value is added. Because
raw material sources, plants, and selling points are not typically located at the same
activities recur many times before a product arrives in the marketplace. Even then,
logistics activities are repeated once again as used products are recycled upstream in
the logistics channel. A single firm generally is not able to control its entire product
flow channel from raw material source to points of the final consumption, although
this is an emerging opportunity. For practical purposes, the business logistics for the
individual firm has a narrower scope. Usually, the maximum managerial control that
can be expected is over the immediate physical supply and physical distribution
channels,as
Haldiram
Fax + 91 33 40144400
Email – prabhu@cal.vsnl.net.in
Website – www.haldiramlimited.com
namkeens for past seven decades in India and abroad. It made its modest start in the
beginning of 1937 in Bikaner, a city of Rajasthan, India and was founded by Shiv kishan
Aggarwal. The brand name HALDIRAM BHUJIYAWALA was introduced during pre-
partition era – 1941, subsequently the reach was extended to eastern part of India i.e.
Kolkata in 1958, further consolidated to western India also at Nagpur in 1968 and from
there it never looked back and ventured first major step in this direction by opening up a
showroom in Chandni Chowk in 1982, the main hub of commerce in Delhi. The prime
focus was to serve sweets and namkeens amongst consumers and the trade it directly.
In 1970, a large manufacturing unit was set up in Nagpur in the state of Maharashtra
(India). In 1982, a retail outlet was set up in New Delhi. The outlet became very popular
not only among the Delhities but also among tourists visiting Delhi.
Haldiram's was able to achieve significant growth during the 1980s and 1990s. In 1992, a
manufacturing unit with a retail outlet attached to it was set up in the outskirts of Delhi.
A year later, Haldiram's syrups and crushes were successfully launched in the Indian
market. In 1995, a restaurant was opened in New Delhi. In 1997, realizing the potential of
namkeens, the company started a manufacturing unit in Delhi exclusively for making
namkeens.
The company offered a wide variety of traditional Indian sweets and snacks at
The group also pioneered new ways of packaging namkeens. Its packaging techniques
increased the shelf life of namkeens from less than a week to more than six months.
It was also one of the first companies in India to open a restaurant in New Delhi offering
traditional Indian snack food items such as "panipuri," "chatpapri," and so on, which
catered to the needs of hygiene conscious non-resident Indians and other foreign
customers.
In the mid 1990s, Haldiram's added bakery items, dairy products, sharbats and ice creams
to its portfolio. At the beginning of the 21st century, Haldiram's products reached
millions of consumers not only in India, but also in several other countries, including the
US, Canada, UK, UAE, Australia, New Zealand, Sri Lanka, Nepal, Japan and Thailand.
To add potato products to its existing product portfolio, machinery was imported from the
US.
Haldiram's maintained high quality standards at every stage of the production process.
All its food items were prepared and packaged in a very hygienic environment.
machinery and hiring best staff. Through hard work, complete dedication,
ORGANISATION MEMBERSHIPS:
Haldiram's is a member of the following food associations from India and abroad:
Mission
Review , Recreate and Rediscover the trend of Healthy Eating and Innovate and
Vision
Be the Trend Setter in the field of Healthy and Tasty Eating To Achieve a Sustainable
Growth this will bring about an overall up liftment of the Organization, its People and
Goal :
To provide our customers Perfect Taste and Quality in the Best of Packaging.
GROWTH
In 1992, when HALDIRAM‘ turned itself into a group segment, a most sophisticated
manufacturing centre cum showroom was established at Main Mathura Road, New Delhi
The New Delhi unit caters to Punjab, Haryana, Uttar Pradesh and Bihar, Jammu
The company also has three showrooms in Delhi, located at Main Mathura Road, Lajpat
Nagar and Chandni Chowk. These offer variety of fast foods as well as traditional foods.
Trust in quality is an obsession which is being enjoyed by million of families. The quality
of salty snacks and scrumptious sweets met the international standard and speak for itself.
packing, shelf life, competitive price with special emphasis on consumers satisfaction and
its lingering taste is amongst the best available in the world. To say the least, amongst the
sweets and namkeens, we can modestly say ―you name it-we have it‖.
Haldiram‘s is not only popular in India but also in many eastern countries too and is
The Namkeen market in India is magnanimous which consists of both the organized and
the unorganized sectors. The unorganized Namkeen market consists of Home made and
loose salty snacks generally sold in small Kiranas. The branded or the organized
Namkeen segment in India is increasing virtually by the day. Some of the major players
in the Indian Namkeen market consist of Haldiram Foods Frito-Lay India Mc Fills. The
top namkeen brands in India are generally products offered by Haldirams and Frito Lays.
Synonymous with the salted snacks industry in India is Haldiram Food. Haldirams is
known for its large variety of to brands that have been ruling the Indian snacks industry
for over decades now. Consumers in India in a way have become accustomed to the
The Indian snack market offers around 1,000 snack items. The branded namkeen segment
consists of 40% market share of the total salted snacks market in India. The market
leaders that own all the to namkeen brands in India is Haldirams that has a market share
of 41 % and then follows Frito Lays that has a market share of 10%.
PRODUCT RANGE
Haldiram has successfully completed the journey of being a small entrepreneur to the
India's largest selling brand name in Sweets and Namkeens (savory). The entity is known
for its variety of mouth watering food products such as Sweets, Namkeens, Pickles,
Syrups, and Biscuits in the world. The prime focus of the company is to serve sweets and
NAMKEEN (60%)
SWEETS
SHARBAT
BAKERY ITEMS
DAIRY PRODUCTS
PAPAD
ICE-CREAM
The impeccable range of products at Haldiram's includes:
Sweets: Jamphal, Bengali Rasgulla, Pateesa, Raj Bhog, Nargisi Rolls and many
more.
Pineapple Flavor
Namkeen: Aloo Bhujia, Hara Chiwda, Kaju Mixture, Navrattan, Moong Dal,
Apart from this Haldiram‘s restaurants offer a large variety of food ranging from Indian
snacks, North Indian food, South Indian food, Continental and Chinese, Italian food and also
CHAIRMAN
MANAGING DIRECTOR
PLANT
MANAGER
3) To know what are the factors that are affecting the process of manufacturing
different products.
4) To point out the benefits & drawbacks of the future market of Haldiram and
material at Haldiram.
Haldiram.
These objectives were achieved by following a well thought out plan and defining the
problem for each objective separately. Sampling and other statistical tools were
The scope of the project was to the study of logistics management in the company, i.e.
to study the logistics management. While studying the logistics management process, to
find out the advantages and limitations of the process and the ways to overcome these
.
Chapter-2
RESEARCH METHODOLOGY
Research design
According to David J. Luck and Ronald S. Rubin, "A research design is the determination
and statement of the general research approach or strategy adopted/or the particular
project. It is the heart of planning. If the design adheres to the research objective, it will
Research designs are concerned with turning the research question into a testing project.
The research design has been considered as a "blueprint" for research, dealing with at
least four problems: what questions to study, what data are relevant, what data to collect,
Descriptive research is used to obtain information concerning the current status of the
The methods involved range from the survey which describes the status quo, the
Sampling Design
It indicates how the sample units are selected. One of the most important decisions in this
chosen.
In probability sampling, the probability or chance of every unit in the population being
PROCESS OF RESEARCH
PROBLEM IDENTIFICATION
RESEARCH DESIGN
PRIMARY DATA
SOURCES OF DATA
2nd’ARY DATA
DATA COLLECTION
FINDINGS
collected.
The source of data collection was primary data which was collected by personal
2) Secondary data- Secondary data plays an important role to get huge information
regarding concerned topic. Any data which have been gathered earlier for some purpose
is secondary data. The secondary data is economical and is widely used. It saves much
Instrument Used
For carrying out the research work, questionnaire had been used.
Questionnaires have advantages over some other types of surveys in that they are cheap,
do not require as much effort from the questioner as verbal or telephone surveys, and
often have standardized answers that make it simple to compile data. However, such
standardized answers may frustrate users. Questionnaires are also sharply limited by the
fact that respondents must be able to read the questions and respond to them
The questionnaire being used is structured questionnaire.
Analytical Tool
o The analytical tool used for the research report is Percentage test .
o Percentage test is used to find the percent of responses given by respondents and
Analysis has been done using MICROSOFT EXCEL Sheet, MICROSOFT WORD, &. Various
This research is conclusive in nature and statistical in design as it involves data collection and analysis
by statistical and quantitative methods and deriving results in the form of percentages and proportion of
DATA ANALYSIS
Flow of Process in company
Firstly the marketing Dept. receives or conceives the orders from various
organizations & marketing firms which cover the worldwide market.
As per the orders looking ahead for minimum one month the required quantity of raw
material is decided. According to that Production Dept. set targets.
The Purchase dept raises the Purchase order. for raw material and other materials
which are necessary for the production.
The gate entry and store entry for the incoming material is done, If the material
conforms to the quality norms and inspection tests then the GRN of the items is done
according to the delivery challan or the material is rejected.
Quality checking for incoming raw material is done by Quality Control Dept. and
Processing on raw material takes place at the production plant and the raw material is
getting converted in to finished products.
The finished product after satisfying all the essential quality checks goes to the
Warehouse Dept.
The finished products are dispatched by the Dispatch Dept. which finally goes to
the customer as per the requirement.
Procedure for Receipt of Raw material-
2. Procedure-
2.1 On reporting the driver of the vehicle at the security gate, security personnel verifies the
documents i.e. delivery challan, invoice and address.
2.2 Security personnel inform to store dept. staff and carries relevant document to store dept.
for verification.
2.4 Verify documents as per checklist. If satisfactory inform security to send vehicle for
weighing.
2.5 Store dept. staff along with security personnel accompanies the vehicle for Weight
Bridge.
2.6 After completion of weighing procedure security allows vehicle inside and directs the
driver towards store dept.
2.7 Store officer check the vehicle for cleanliness and absence of foreign material
2.9 Ensure that quantity mentioned on delivery challan is as per purchase order.
A) Procedure for In-warding of Raw Material (RM) and Packaging Material (PM)-
1.2 Store department shall affix ‗INWARD‘ label on each container/bag just below
production label.
1.3.3 After preparation GRN, forward it to QC department for sampling and analysis of
material.
1.3.4 QC samples material and affix ‗UNDER TEST‘ label on each and every container bag.
1.3.5 After analysis of RM/PM, QC officer sends Approval Request (AR) for the same with
copies of GRN.
1.3.6 QC shall affix ‗Approved‘ label on every container/ bag otherwise ‗Rejected‘ if rejected.
1.4 If received material are approved by QC then entry shall be made in stock ledger.
1.2 Check raw material requisition cum issue note received from production dept. duly signed
by production chemist and authorized by dept. head for product name, batch no., and
quantity.
1.3 Assign AR no. from stock register on raw material requisition note for all items in FIFO
basis.
Quality control can also be defined as an activity or procedure method that will ensure
the maintenance & continuity of the specification & standards of the product within the
prescribed tolerance limit during all stages of handling, processing, production, packing,
storing & distribution.
The quality control starts right from receiving of raw material in order to achieve
finished product of better quality. The samples are analyzed in laboratory and if the sample
does not conform to the standard it is rejected.
At Haldiram‘s quality evaluation for each ingredient is done and inspection reports
are maintained very efficiently.
Following parameters are checked and reported daily.
pH GSM Flavor
2) Gluten Content:-
Weigh 25 gms of flour
Make a smooth dough with sufficient amount of water
Keep in water for 1 hour
Wash under tap water till starch is removed
Spared the wet gluten in previously weighted dish
Keep it at 133 ± 2
Dry for 2 hours
Cool and weigh again
3)Ash Content:-
Weigh the empty silica crucible
Take 5 gms of dry sample
Keep in muffle furnace for 5 hrs at 55oC
Cool in desiccators & weight again
Formula: Total ash =
X (100)
Where,
W1 =Weight of dish + sample before drying
W2 = Weight of dish + sample after drying
W = Weight of empty crucible
4)SO2 Content:-
Weigh 25 gms of sugar /jaggery in a beaker washed with D/W
Dissolved in 100ml D/W
Add 10 ml 25% H2SO4
Add 10 ml 10% NaOH
Add few drops of starch indicator
Titrate with 0.02N Iodine soln till faint blue colour
Protein :-
Weigh 10 gms of sample
Add 0/4 ml of saturated Potassium Oxalate
Allow to stand for 3 mins.
Add phenoptkalein till pink colour
Add 2 ml formaldehyde (37-41)%
Again titrate with NaOH till light pink colour
Formula:- % protein = (Titrate value) x (1.7)
SNF:-
SNF is calculated from standard chart on which fat content &
lactometer reading are given.
Adulteration Test:-
Determination of starch in milk
Take 3 ml of milk
Boil & cool
Add few drops of I2 solution & mix well
Observe the colour
Development of dark colour indicates presence of starch in milk
Formula:-
I2 value=
Where,
B=Titer value of Blank
S= Titer value f sample
N=Normality of sodium thiosulphate solution
W= Wt. in gm of the sample
Test for Finished Products and their shelf life
Brix: Sugar syrup is applied on the flat surface of Brix refractor meter & the reading is noted
from the lens.
Weigh accurately 25-30 gms of well mixed sample into yhe filter paper thimble
Extract with Hexane completely
Weigh the flash with fat or oil
Formula:-
Fat % =
Where
,
M2= Mass in grams of the fat with soxhlet flask
Moisture Content & Ash Content:- Procedures used for determing of moisture content and
ash content are same as used for raw material.
Product Analysis
Moisture Content :-
1. Maida -11.12%
2. Sugar-0.11%
3. Soan Paddi-1.55%
4. Kachri-10.78%
5. Murrukku-3.45%
6. Papdi-2.72%
7. Papad-14.06%
8. Soancake-1.6%
9. Magic Puff-2.31%
10. Bread-33.6%
Acidity % :-
1. Regular curd-0.63%
2. Sweet curd-0.4%
3. Shrihand-0.92%
4. Chakka-1.34%
pH:-
1. Magic puff-5.7
2. Disco papad-9.2
3. Bun pav-5.19
4. Soan Cake-6.4
5. Toast-5.27
Milk Analysis :-
Acidity – 0.135%
Fat Cow- 4.5
Buffalo- 6.3
Protein- 3.2
Adulteration Tests: -ve
PACKAGING
What is a food package?
A wrap, pouch, bag, box, cup, tray, can, tube, bottle and jar are some of the many
forms of packaging that contain food products. It must contain a food product as well as
protect and preserve it for a specific length of time. Each package must, by law, display
product information for the consumer.
Now everyone is all thinking of the same item! What are the purposes of that plastic jug?
• It is a package for the milk processor to ship the milk to the grocery store.
• It is a package for the grocery store manager to display for his/her customers.
• It is a package to hold the milk so that you the consumer can carry it home.
• It has a label telling the consumer the contents, nutritional information, name of the dairy
or brand name, bar code for pricing, and expiration date. (Required by law)
• This HDPE container is also recyclable and has a recycle code of #2 embossed on it.
• It is chemically non-reactive with the milk. In other words, the plastic container does not
interact with the milk to produce an off-flavor nor does the milk cause holes to form in the
container.
• It is durable and can withstand the stress of the transportation, storage and the consumer
pouring milk from it for a week or more.
Some general purposes of food packages are to:
Contain Motivate
Carry Promote
Dispense Glamorize
Preserve Disguise!
Inform Protect
Display Endure
Preservation of food is very important in order to maintain the quality and to extend the shelf
life of the product. Packaging is an integral part of processing and preservation. Good
packaging material protects the food from being contaminated with micro-organisms, dirt,
foreign partials, improper handing etc. It also preserves the taste, flavor, odor, texture and
physical appearance of the product.
In Haldiram more emphasis is given on the suitability and attractive of packaging material for
each of the product.
a) Primary Packaging
b) Secondary Packaging
a) Primary Packaging:
1) Interpack Polymers
2) Interpack Polyplast
3) Sushant Packaging
Raw Material (Meetha Maal &Bengali) Consumed for year 2008, 2009, 2010-
Observations:
Above graph shows the raw material required for the company for year 2016, 2017, 2018.
Above graph shows that raw material requirement for 2009 is increased and again it
decreased for 2018
Proportion of Vehicle wise Transportation for Dispatch
16%
Truck
46% Tempo Others
38%
Observation: Above graph illustrate the Vehicle wise transportation for Dispatch -
8000
7000
6000
5000
4000
3000
Cost of
Transportation/1000kg.
2000
1000
0
Observation: Transportation cost by Truck is more than that of Tempo and it is highest for
others like Air and Ship.
Proportion of Vehicle wise Transportation for Dispatch
8%
28%
TRUCK
Tempo Others
64%
Observations: As the transportation cost is different for different type of vehicle therefore
the combination of transportation is changed to reduce the Transportation cost.
The percentage of transportation by Truck is reduced from 46% to 28%, by Tempo is
increased 38%to64% and for others it reduced from 16%to8%.
Chapter-4
Research Findings
Strength Weakness
STRENGTH
4) Good taste
5) Good variety
WEAKNESS
1) Less awareness.
4) Less margins.
5) Less advertisement.
OPPORTUNITY
THREATS
CONCLUSIONS
Haldiram‘s Foods International ltd. is one of the big industries which ensure the food safety
and hygiene. Researcher has undergone 2 months project on a study Logistic Management in
factory. After studying different parameters of consumer buying behavior i.e. consumers‘
expectation about product, quality, and service, the researcher concludes that the products and
services of company are outstanding. Its products have full potential to stand in market and face the
competition by the players in market. Company must develop the distributions channels in the cities
with area wise dealers. Quality is the dominating aspect which influences consumer to purchase.
Prompt availability of other brands and aggressive promotional activities by others influences the
consumer towards them and also leads to increase sales. So the company should take aggressive
promotional activities against the competitors. Researcher suggests that a weekly check up must be
of the workers. If a worker is suffering from any communicating disease, he should be given
4. As stipulated by the college regulations the study is undertaken for a period of 50 days.
This is very limited period.
6. Limited time was available for interviewing the respondents. As a result of this it was
not possible to gather full information.
SUGGESTIONS
1. As hygiene is one the most important issues the factory workers must avoid eating
pan, pan masala and spiting all around the factory premises and workshop.
3. A daily cleaning of the workshop before starting and after ending the work.
4. A weekly check up must be of the workers. So that if a worker is suffering from any
communicating disease, he should be given medical treatment. And should be
allowed to take a medical leave.
5. The workshop should be properly ventilated, so that there is a proper air circulation.
8. A regular checking of the raw materials should be done so that it can be used first and
then second stock can be used for manufacturing sweets.
9. When transportation vehicles are used then it should be cleaned before sending it to
the Distributors.
BLIOGRAPHY
Book referred:
Sunil Chopra and Peter Meindl Supply Chain Management — Strategy, planning
www.haldiram.tradeindia.com