Selling with storytelling course:

Why tell stories:

Sale stories:

25 sales stories:

http://leadwithastory.com/25salesstories/
Whats makes a great story:
Which can be translated into :
Choose right story to tell:
Where
Where to find good stories:
 Never apologize on starting a story
 Never tell the audience that you are starting a story
 Don’t give away too many details of the story
 Say like. I think the best example is…..
  Let me tell you when I did….
 So, for instance , there was a time

Context:
Start the story with where and when

Never start like this…this is a true story …it sounds defensive

After telling the story your job as storyteller doesn’t ends
emotions play crictical in decision making
surprises gives the audience an aderanline effect thus it becomes more memorable

Details:

In business related stories don’t add unneccessry details

rather than tall say 6’4
describe how character is feeling

below is more apt

more apt story from data