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251

Autopoiesis and self-sustainability in


economic systems
Milan Zeleny is currently Professor of
Milan Zeleny Management Systems at Fordham Uni-
Graduate School of Business Administration, versity in New York City. He also
served on the faculties of the Uni-
Fordham University at Lincoln Center, New York, versity of South Carolina, Copenhagen
New York 10023, USA School of Economics, European Insti-
E-mail: zeleny@mary.fordham.edu tute for Advanced Studies in Manage-
ment (Brussels), and for ten years at
Columbia University School of Busi-
ness. He holds Dipl.Ing. from the
A newly emerging organizational mode shifts our thinking Prague School of Economics, and an
from the traditional vertical hierarchy of command to hori- M.S. and Ph.D. from the University of
-~ Rochester. He is listed in Who:, Who
zontal patterns of market-oriented networks of autonomous (Marquis editions) in Science and En-
agents. This organizational mode is characterized by self- gineering, in America, in the East, and in the World. He has
management, autonomy and self-sustainability, the trio of served on editorial boards of International Journal of Operations
and Quantitative Management; Journal of the International Strate-
prerequisites for a successful and self-sustainable enterprise. gic Management; Operations Research; Computers and Operations
Self-sustainable systems must be autopoietic, i.e., self- Research; Future Generations Computer Systems; Fuzzy Sets and
producing. They must be capable of producing themselves, Systems; General Systems Yearbook and is the Editor-in-Chief of
not only of producing something else. Employees, man- Human Systems Management. Also OR/MIS Editor and contributor
of five entries in the International Encyclopedia of Business and
agers and community stakeholders are striving to create a Management. Among Zeleny's books are Multiple Criteria Deci-
self-sustaining organizational milieu by pursuing decisional sion Making (McGraw-Hill), Linear Multiobjective Programming
autonomy, self-management and shared participatory own- (Springer-Verlag), Autopoiesis, Dissipative Structures and Sponta-
neous Social Orders (Westview Press), MCDM-Past Decades and
ership. Like biological "amoebas", they should adapt to Future Trends (JAI Press), Autopoiesis: A Theory of Living Orga-
the ever changing circumstances in terms of size, shape, nization (Elsevier North-Holland), and Uncertain Prospects Rank-
function and interaction. ing and Portfolio Analysis (Verlag Anton Hain). Zeleny published
over 300 papers and articles, ranging from operations research, cy-
bernetics and general systems, to economics, history of science, to-
Keywords: Sustainability, self-sustainability, autopoiesis, tal quality management, and simulation of autopoiesis and artificial
self-production, self-management, self-service life (AL).

A nation behaves well if the natural resources and


assets which one generation turns over to the next
are increased and not impaired in value. put aside a sufficient part of his current production as
cornseed for the next season planting and thus assure
Teddy Roosevelt the same or expanded production in the next cycle.
The reproducible part of a system's production
which can become a viable input for the next produc-
1. Introduction tion cycle is capital. The accumulation or at least the
maintenance of capital levels is necessary for repro-
Constructing and enhancing the renewal and per- ducing the same or a better set of options for future
sistence of self-sustainable social orders at all levels production, consumption and investment decisions.
- economies, regions, cities, businesses and corpo- It is important to realize that capital is a multi-
rations - has become a demanding political, cultural dimensional concept, a vector of different, comple-
and social imperative. mentary and mutually self-enhancing "capitals". This
In the simplest terms, a system is sustainable if, capital portfolio consists of at least four components:
through its operations, it expands or maintains the
set of options and choices it has itself started with. l. natural resources matrix,
A farmer has a sustainable corn production if he can 2. man-produced assets,

Human Systems Management 16 (1997) 251-262


ISSN 0167-2533 I $8.00 © 1997, lOS Press
252 M. Zeleny I Autopoiesis and self-sustainability in economic systems

3. human knowledge and 1. energy and raw materials (meat, fish and veg-
4. social organization. etables); l
2. equipment and technologies (pots and pans);
Observe that it is unnecessary to single out or
3. information, knowledge and skills (ability to co-
emphasize money separately. Money is a consen- ordinate action);
sual measuring stick of value and exchange tradeoffs.
-
4. social context and organization (restaurant, clien-
Money becomes capital only to the extent it repre- tele, setting, culture). I
sents real amounts and qualities of any of the four
capital forms; in itself money is not capital, but has a We can equip two cooks with identical capitals of
potential to be transformed into one under the proper the first two kinds: the same raw materials, the same
circumstances. 1 pots and pans, even the same cookbooks. Yet, they
At the core of the continued wealth creation, in- could conceivably prepare two entirely different prod-
ucts: one a masterpiece, valued and rewarded by the
come production, economic growth and sustainable
market, the other a totally forgettable tribute to medi-
development, lies a properly balanced, optimally
ocrity. The difference lies in the knowledge (as ability
structured "profile" of capital portfolio (CP). Sustain-
to coordinate cook's action) and in the social infras-
able institutions pursue all CP components in paral-
tructure capable of appreciating the product. The last
lel, although with differential priorities at different de-
two capital components are decisive, the first two are
velopmental stages. Although total, aggregate lev- not even necessary: a great chef can do "miracles"
els of capital are important (savings, investments), it with even mediocre inputs, an ignoramus would be
is the CP structure which is crucial for sustainabil- lost even in the best of kitchens and waste even the
ity. very best of ingredients.
It is the substantial preponderance of human and
social capital components, not the natural and man- Both market and investment money will tend to
produced resources, that explains most of the cur- flow and concentrate where the last two capital forms
rently sustainable wealth of nations. In other words, prevail.
wealthier nations have accumulated most of their cap- Both theory and practice confirm that knowledge
ital in human and social resources and infrastructures, and its social and organizational embedding are cru-
while poorer nations still maintain most of their cap- cial for the wealth of nations, companies and institu-
tions, and the natural and man-made capitals, although
ital in natural resources and man-made assets. Sim-
important under given circumstances, play only a sec-
ply stated: the poor and unsustainable economies dig
ondary role in general.
for coal and build dams while the rich and sustain-
able ones educate people and build institutions and
communities. 2. Sustainability and self-sustainability
The countries with high GDP percentage of raw
materials and primary products exports are the poor- It appears that a useful operational definition of
est, characterized by the lowest rates of growth. "sustainability" remains elusive. Our understanding
For example, only a 10% increase in raw materi- of the meaning of what is or is not sustainable is
als exports is correlated with more than 56% de- rather intuitive and experiential, often marred with no-
cline in the growth rate. Only three raw materi- tions like higher consciousness, transcendentalism or
als exporters have achieved at least 3% growth dur- heightened awareness.
ing the last twenty years: Malaysia, Mauritius and We are continually convincing each other that a sus-
Botswana. tainable system is better than a non-sustainable one:
a self-evident proposition at best.
Example. It is now useful to ponder a simple ex-
The questions of sustainability of systems are of-
ample. A cook, in order to succeed in the market, has ten limited to public institutions, goods and resources.
to pull together all four types of capital: Yet, it is the private systems, families, businesses and
corporations that often manifest not only sustainabil-
1
ity, but the more essential self-sustainability in their
0nly when money itself becomes a commodity and a sole pur-
pose of transactions, like in most speculative, lending and gambling
requisite milieu. The question is not How can we sus-
activities, part of money made becomes the "comseed" for the next tain a given system, but How can a system sustain
money-making cycle of speculation, i.e., capital. itself in its given milieu?
M. Zeleny I Autopoiesis and self-sustainability in economic systems 253

It is important to realize that sustainability (and A concentration camp can be externally sustain-
self-sustainability) is directly related to system orga- able even though it lacks any indigenous attributes
nization and its self-production (autopoiesis). How of self-sustainability. Any resources-depleting system
are systems organized is more important than how can be sustainable as long as the external agent main-
its individual member-agents think, how high is their tains the ability to "support" the system through in-
"level of consciousness" or what individual values puts and imports of resources, efforts, funds and val-
they uphold. Properly organized self-sustainable sys- ues. A resource-depleting system can be sustained
tems must survive and flourish even if their individual through rationalization, savings and self-restraint of
constitutive agents do not know, care or say anything external agents, but does not become any more self-
about sustainability. sustainable.
Self-sustainable systems are autopoietic and must The free-market system is essentially self-sustain-
therefore be organized for autopoiesis. Sustainable able because the value of resources, goods and ser-
systems are heteropoietic, i.e., their sustainability does vices can be assessed via transactions between suppli-
not come from within (from their own organization) ers and purchasers. Non-market systems can only be
but from without, from planned, system-sustaining ac- more or less sustainable, through external-agent (such
tivities of external agents. Non-sustainable systems as State) supportive intervention.
are allopoietic, i.e., they are organized to produce Any relationship (External agent -+ Sustainable
things other than themselves. Allopoietic systems system) can be transformed into a self-sustainable
necessarily deplete their environment. metasystem (External agent~ System). While an ex-
Heteropoietic systems can remain sustainable as ternal agent can in principle make any system sus-
long as the external agents sustain their system- tainable, only a meta agent-system can become self-
sustaining efforts. Only autopoietic systems replen- sustainable: through making the external agent an in-
ish their own environment and thus can become self- ternal part of the system.
sustaining. An infant is sustainable through his mother's care,
Self-sustainable systems must therefore maintain but it is not self-sustainable as a separate, autonomous
and extend their ability to coordinate their action. system. A mother-infant metasystem is not only sus-
Purposeful coordination of action - or knowledge tainable by others, but becomes also self-sustainable
- has to be continually produced and maintained: in its social or even physical milieu.
self-sustaining systems must be also knowledge-
producing, not only labor- or capital-consuming enti-
ties. 3. Autopoiesis
In summary, the proposed view of sustainabil-
ity can be characterized as follows: both sustain- Autopoiesis or self-production can take place when
ability and self-sustainability are time- and context- there are distinct and autonomous individuals or
agents interacting and communicating in a specific en-
dependent system properties emerging from system or-
ganization. System organization must be continually vironment and according to specific behavioral rules
produced or renewed through competition and collab- of conduct and interaction.
Autopoietic organization can be defined as a net-
oration of agents via continued coordination of action,
work of interactions and processes, involving at least:
i.e., continued production of knowledge.
Self-sustaining systems are capable of continually 1) Production (poiesis): the rules and regulations
producing their own organization and its requisite governing the entry of new components, such
knowledge in an evolving milieu. as emergence, input, birth, membership, accep-
Traditional hierarchical enterprises can often be tance.
sustained - and are therefore sustainable - but they 2) Bonding (linkage): the rules governing asso-
are not self-sustaining. Most systems can be sustained ciations, arrangements, manufactures, functions
over long periods of time through an external sup- and positions of components during their tenure
porting agent, disbursing effort, money or resources. within the organization.
Once this external agent withdraws this support, sys- 3) Degradation (replenishment): the rules and pro-
tem sustainability can be directly affected. Externally cesses associated with the termination of mem-
sustainable systems do not have to be internally self- bership, like death, separation, consumption,
sustainable. output and expulsion.
254 M. Zeleny I Autopoiesis and self-sustainability in economic systems

Fig. 1. Circular organization of interdependent processes and their "productions".

In Fig. 1, the above three poietic processes are con- An organization becomes autopoietic if all three
nected into a cycle of self-production. Observe that all types of constitutive processes are balanced or in har-
such circularly concatenated processes represent pro- mony. If one of the three types is either missing or if
ductions of components necessary for the subsequent one or two types predominate (out-of-balance system),
processes, not only the one labeled as "production". then the organization can only be heteropoietic or al-
Although in reality hundreds of processes could be so lopoietic, i.e., capable of producing only "the other"
interconnected, the above three-process model repre- but not itself.
sents the minimum conditions necessary for any au- For example, production and bonding without
topoiesis to emerge. degradation quickly depletes the environmental sub-
An autopoietic system can thus be defined as a sys- strate and comes to a halt, like crystals and crystal-
tem that is generated through a closed (circular) or- lization. Production and degradation without bonding
ganization of production processes such that the same leads to ephemeral oscillatory systems, and so on.
organization of processes is regenerated through the Any self-sustaining system will have production,
interactions of its own products (components), and bonding and degradation concatenated in a balanced
its boundary or distinction emerges as a result of the and harmonious way, so that production rate does not
same constitutive processes. exceed the replenishment rate and vice versa. Self-
Autopoietic organization is an autonomous unity of sustaining systems will be autopoietic in an environ-
a network of productions of components, which par- ment of shared or common resources.
ticipate recursively in the same network of produc- In autopoietic social systems, dynamic networks
tions of components, which produced these compo- of productions are being continually renewed without
nents, and which realize such a network of produc- changing their organization, while their components
tions as a unity in the space in which the components are being replaced; perishing or exiting individuals
exist. are substituted by the birth or entry of new members.
Such organization of components and component- Individual experiences are also renewed; ideas, con-
producing processes remains temporarily invariant cepts and their labels evolve, and these, in turn, serve
through the interaction and turnover of components. as the most important organizing factor in human so-
What changes is the system structure (its particu- cieties.
lar manifestation in a given environment) and its
parts. The nature of the components and their spatio- 4. Coordination of action
temporal relations are only secondary to their orga-
nization and thus refer only to the structure of the Autopoietic social systems, in spite of all their rich
system. metaphoric and anthropomorphic meanings and in-
M. Zeleny I Autopoiesis and self-sustainability in economic systems 255

tmtwns, are networks characterized by inner coor- ity of agent empowerment, self-management and self-
dination (or harmony) of individual action achieved coordination.
through communication among temporary member- The self-sustaining organization has recently found
agents. The key words are coordination, communica- its organizational embodiment in the "amoeba system"
tion, and limited individual lifespan. of Kyocera Corporation [6]. This system is quite rem-
Coordinated behavior includes both cooperation iniscent of the famous Bata-system of management in
and competition, in all their shadings and degrees. the 1920s and 1930s in Moravia [7].
Actions of predation, altruism, and self-interest are The "amoebas" are independent, profit-sharing and
simple examples of different and interdependent self-responsible units of three to fifty employees.
modes of coordination. Communication could be Each amoeba carries out its own statistical control,
physically, chemically, visually, linguistically, or sym- profit system, cost accounting and personnel man-
bolically induced deformation (or in-formation) of the agement. They compete, subcontract, and cooperate
environment and consequently of individual action among themselves on the basis of the intracompany
taking place in that same environment. market of market-derived transfer prices.
So I, as an individual, can coordinate my own ac- Depending on the demand and amount of work,
r tion in the environment only if I coordinate it with the amoebas can divide into smaller units, move their
I
action of other participants in the network. In order members from one section of the factory to another,
to achieve this, I have to in-form (change) the envi- or integrate with other amoebas or departments. All
ronment so that the action of others is suitably modi- amoebas are continually on the lookout for a better
fied; I have to communicate. As all other individuals buyer for their intermediate products. Many amoebas
'
i"
are attempting to do the same, a social network of even produce the same or similar products. They are
coordination emerges, and, if successful, it is being authorized, as in the Bata-system, to trade interme-
diate products with outside companies; if the inter-
"selected" and persists. Such a network improves my
nal supplier is unreasonable, the buyer amoeba will
ability to coordinate my own action effectively. Co-
search for a satisfactory supplier outside the company.
operation, competition, altruism, and self-interest are
A most remarkable feature in the autonomy is the
therefore inseparable.
member trading. Heads of amoebas lend and bor-
Any self-sustainable system must secure, enhance
row members and so eliminate losses caused by sur-
and preserve communication among its components
plus labor. Kyocera's amoebas multiply, disband, and
or agents as well as their coordination and self-
form new units according to the autopoiesis (self-
coordination capabilities. production) of the enterprise. Amoeba division and
Systems with limited or curtailed communication breakup are everyday occurrences and are decided
can be sustained and coordinated through external upon the criteria of output and a worker's added value
commands, but they are not self-sustaining. Hi- per hour.
erarchies of command are sustainable but not self- This concept of ultimate flexibility is best summed
sustaining. up by Kyocera's President Inamori: "Development is
Consensual (unforced) and purposeful (goal-direc- the continued repetition of construction and destruc-
ted) coordination of action is nothing less than knowl- tion" [6], as if coming directly from the systems the-
edge. Knowledge, in contrast to data and informa- ories of autopoietic self-organization.
tion, cannot be separated from action and its coordi- Neither age nor training are essential to become the
nation. Production of knowledge is production of the head of an amoeba- only the faculty for the job under
capability to coordinate action. Self-sustaining sys- the immediate circumstances. If unsuitable, amoeba
tems must be organized so as to continually "produce heads are being replaced immediately.
themselves": their own capability of their own action This system represents quite a revolutionary step
coordination. beyond the traditional Toyota "just-in-time" system.
At Kyocera, orders received by the sales department
are passed directly to the amoeba of the final process.
5. Self-sustainable enterprise The rest of the amoebas in the preceding processes
are then given free rein in entering into mutual con-
FA. Hayek, in his book The Fatal Conceit [1], was tracts: the intracompany market takes over. Kyocera
among the first to recognize the non-sustainability of Corporation is one of the most profitable companies
traditional hierarchies of command and the inevitabil- in Japan.
256 M. Zeleny I Autopoiesis and self-sustainability in economic systems

6. Self-sustainable networks bers are born, communicate, and die in harmony


with themselves and their environment. Because
Australian TCG (Technical Computer Graphics) of the turnover of components, self-sustaining net-
provides a good example of a self-producing network works not only persist and are renewed, but they also
in a business-firm environment. There are no coordi- evolve.
nating divisions, "leading firms", or management su- The unit of evolution (at any level) must be a net-
perstructures guiding TCG's 24 companies; the co- work capable of a variety of self-organizing configu-
herence, growth and maintenance of the network is rations . These evolving networks are interwoven and
produced, according to J. Mathews [3], by a set of co-evolving with their environment; they do not only
network-producing rules: adapt to the environment, but also adapt the environ-
1. Mutual independence, binding firms through ment to themselves, through a reciprocal structural
bilateral commercial contracts. This excludes coupling.
the formation of an internal hierarchy. For example, a bird must undoubtedly adapt to a
2. Mutual preference to member firms in the ten- mountain. However, a society (network) of birds can
dering and letting of contracts. make the mountain adapt to them . By overconsuming
particular berries, the new bush growth is arrested,
3. Mutual non-competition among members, to
establish self-denial and trust. the mountain's erosion enhanced, and the production l
4. Mutual non-exploitation among members, of both berries and birds reduced until a temporary
based on "cost-plus" contracting, not profit balance or harmony is restored.
maximization. The environment is therefore not a structure im-
5. Flexibility and business autonomy; no need posed on living beings from the outside but is, in
for group approval of any transactions, if no many ways, a creation of those beings. The environ-
rules are broken. ment is not an autonomous process, but a reflection of
6. Network democracy without a holding com- the biology of the species. Just as there is no organism
pany, "central committee", owner, controller without an environment, so there is no environment
or formal governance structure. without an organism.
7. Non-observance of rules leads to expulsion. Especially in social domains, the environment is
8. All members have equal access to the open created, maintained and degraded by networks of hu-
market. man beings. Self-sustaining networks, economic, so-
9. Entry: new members welcome, but financed cial and cultural, are structurally coupled with their
by debt, not through drawing on group re- environment and co-evolve with it.
sources.
10. Exit: no impediments to departing firms.
The above ten rules constitute the autopoietic orga-
8. Customer integration
nization of a network TCG. They insure that the net-
work continually produces itself and maintains its co- Traditionally, customers (or consumers) have been
herence over time. There has never been a bankruptcy viewed as being distinct and separate from the pro-
within the TCG network. duction process, non-participating in its sustainabil-
In a changing environment, TCG network grows ity.
outwards and adapts to a global market place through In the era of mass customization, the product in the
a "triangulation process" of collaborative alliances hands of the customer is still a part of the produc-
and through spinning-off new companies. A triangle tion process. In other words, the product remains es-
is a strategic alliance of (TCG + external company sentially incomplete or unfinished until the customer
+ customer) and their bonding and concatenation ex- completes it or issues instructions for completing it.
pands the network. This system is referred to as Integrated Process Man-
agement (IPM) [10] .
Traditionally, we have perceived production pro-
7. Evolution and adaptation cess as simply a transformation of inputs into out-
puts. Such linear and one-directional scheme, where
Self-sustaining systems persist. They can persist customer remains an object, separated "out there" in
as ecosocieties of agents only if the individual mem- the environment, is now replaced by the circular inte-
r
M. Zeleny I Autopoiesis and self-sustainability in economic systems 257

Factors of nrnrlnr,tim
(Land, labor, materials)

I

I
Fig. 2. Customer integration into the production process.

grated process, as portrayed in Fig. 2. The customer only take place within reqUisite social infrastruc-
is both the purpose and the driving force of an enter- ture: cultural and educational institutions, family-
pnse. based kinship systems and shared experiences of his-
Observe also the "capital loop", the continuous self- tory, habits, values, beliefs and aspirations.
renewal of the portfolio of money, technology and Functioning democracy is based on respect and
knowledge which "produces", over and over again, free-market behavior is based on trust. This is why
the enterprise itself. democracy and markets are to a large extent learned
It is increasingly realized that a modern enterprise behaviors, brought forth by strong cultures and social
is engaged in two types of production: infrastructures. Without the learned and deeply habit-
uated respect and trust, both democracy and markets
1. heteropoiesis, producing "the other" than itself
become merely gaudy and often cruel caricatures of
(i.e., goods and services) and
themselves. Russia and Eastern Europe are the prime
2. autopoiesis, producing itself, i.e., its own pro-
examples of today.
duction process, its own ability to produce.
Only socially and culturally strong nations, rich in
Self-sustainability of systems is crucially dependent human capital, family values, respect and trust, can
on the reliability of the second type of production, au- ever become prosperous - regardless of their natural,
topoiesis. Only a system that could continually "pro- physical or financial endowments. Only the learning
duce itself" under changing environmental conditions nations, evolving their human and social capital con-
can be deemed self-sustainable. tinually and reliably, can ever taste truly sustainable
prosperity.
A wealthy nation, like a wealthy farmer, must be
9. Capital portfolio able to continue increasing its stock of capital. Such
accumulation of the capital stock enlarges the set of
Modern learning, knowledge-based corporations alternatives and opportunities for subsequent genera-
have realized for some time that human knowledge tions, thus making current wealth sustainable.
has become the primary form of capital in the global Increased wealth also helps to generate higher in-
competitive space. Knowledge, defined as the abil- come, although higher income can also be temporarily
ity to coordinate one's actions, alone and with others, created through decreasing one's wealth and reducing
effectively and purposefully, is embedded within and the capital.
activized by human social and cultural institutions. Only the poor countries, like the poor individuals,
Learning to coordinate one's actions, i.e., produc- live mostly from their income while only maintain-
ing, maintaining and sustaining human capital, can ing or even dipping into its capital stock. Income
258 M. Zeleny I Autopoiesis and self-sustainability in economic systems

based on the depletion of capital is not sustainable fectively. Through renewing primarily both itself and
and should not be accepted as income [1], but only human capital, and consequently also the man-made
as a consumption of capital. Only the poorest of the and natural capitals, the set of opportunities is being
poor consume their own substance: they eat up their widened for future generations.
own capital endowments. Social capital is clearly critical [4], although stiii
It is therefore the charge and challenge of the cur- one of the most neglected and ignored. This is a spon-
rent generations to leave the future generations with taneous social order, uncoerced and unforced civil
more capital per capita. society and culture which defines people's ability to
As stated earlier, there are at least four basic forms work towards common goals and objectives in groups
of capital: and organizations, form new associations and cooper-
ative networks, dismantle and slough off the old insti-
1. Man-made, produced physical assets of infras-
tutions without conflict or violence. It is the enabling
tructures, technologies, buildings and means of trans-
environment for human capital to become effective.
portation. This is the manufactured "hardware" of
Social capital includes not only business, but
nations. This· national hardware must be continu-
also voluntary and not-for-profit associations, edu-
ally maintained, renewed and modernized to assure its
cational institutions, clubs, unions, media, charities
continued productivity, efficiency and effectiveness.
and churches. Strong civic community is character-
2. Natural capital, i.e., nature-produced, renewed
ized by a preponderance of horizontal organizations,
and reproduced "inputs" of land, water, air, raw mate-
self-reliance, self-organization and self-management,
rials, biomass and organisms. Natural capital is sub-
while autocratic, centralized and hierarchically verti-
ject to both renewable and non-renewable depletion,
cal organizations of command are found in societies
degradation, cultivation, recycling and reuse.
of lesser trust, low spontaneous sociability and thus
3. Human capital (or human resources) refers to the
lower economic performance. The State then has to
continued investment in people's skills, knowledge,
compensate for the lack of reciprocity, moral obli-
education, health and nutrition, abilities, motivation
gation, duty toward community, and trust, a role for
and effort. This is the "software" and "brainware" of
which the State is the least equipped and the least
a nation, perhaps the most important form of capital
reliable institution to undertake.
for rapidly developing nations.
Strong cultures, strong spontaneous social orders,
4. Social capital is the enabling infrastructure of in-
strong levels of civic trust tend to produce higher
stitutions, civic communities, cultural and national co-
economic performance and generate wealth, not the
hesion, collective and family values, trust, traditions,
other way around. Strong economic performance and
respect and the sense of belonging. This is the vol-
wealth creation are not precursors or prerequisites to
untary, spontaneous "social order" which cannot be
strong civil societies.
engineered, but its self-production (autopoiesis) can
Nations with weak cultural and civic traditions will
be nurtured, supported and cultivated.
be generally poorer, saddled with "strong" govern-
All of the above capitals must be developed in bal- ments, relying crucially on their natural resources and
anced, harmonious ways. The last two forms are cur- man-made capital, neglecting the social and human
rently most significant and effective in wealth and spheres of existence. Wealthier and high-performing
prosperity creation. The vector or portfolio of capi- economies wiii be typically engendered by nations
tals, its structure and profile, is more significant than characterized by strong, dense and horizontally struc-
its overall aggregate sum. A country that has all or tured culture of trust, cooperation and voluntary asso-
most of its wealth in natural resources might become ciations.
an international supplier but it will not progress itself. One would therefore expect the wealthiest nations
Although the trade-offs among the capitals are often to have most of their wealth embodied in social and
necessary, and sometimes wise and strategically desir- human capital, only a lesser part in man-made or nat-
able, they are rarely sustainable. The optimal capital ural capital. For example, the wealthiest and the high
portfolio could be negatively affected by irreversible income countries have, on average, only 16% of their
or too frequent trade-offs and substitutions. total wealth in produced assets and 17% in natural
In the long run, it appears to be the social cap- capital, but some 67% in human resources.
ital which provides the necessary supportive infras- The poorest countries are raw material exporters,
tructure for the human capital to manifest itself ef- having 20% of their wealth in produced assets, but
M. Zeleny I Autopoiesis and self-sustainability in economic systems 259

44% in natural capital and a meager 36% in human This adds up to a very short-sighted and nation-
resources. damaging policy, destroying nations' social capital
If we look at the US dollar wealth per capita and and wealth, virtually irreversibly.
the percentages lodged in human, produced and natu- The recent World Bank studies [5] have confirmed
ral capital respectively [5], we find, for example, the the leading role of human capital in economic devel-
following "wealthy" portfolio profiles: opment. With the exception of some raw material
Italy ($373,000; 82, 15, 3) exporters, human capital exceeds both natural capital
Belgium ($384,000; 83, 16, 2) and produced assets combined: sustainable develop-
Netherlands ($379,000; 80, 18, 2) ment is best achieved by investing in people. Yet, it
Japan ($565,000; 81, 18, 2) is on the less than a fifth of total wealth (man-made
Switzerland ($647,000; 78, 19, 3) capital) that the bulk of current economic policies is
Luxembourg ($658,000; 83, 12, 4) focused .
(
The World Bank and other similar institutions
Japan has virtually no natural resources and its ac- have so far emphasized building the assorted "Aswan
cumulated wealth is virtually all due to human and dams" rather than founding technology institutes and
/ social capital investments. These can be compared enterprise foundations , educating people and expand-
I with some selected portfolios of "poor" countries.
' ing their self-reliance and self-management opportu-
I
r
/
Ethiopia
Sierra Leone
($1 ,400; 40, 21 , 39)
($2,900; 14, 18, 68)
nities and abilities. That is why most of the world still
remains poor after some 50 years of such misplaced
"efforts".
I
I
Bhutan
Zambia
($6,500; 8, 7, 85)
($13,000; 9, 18, 73) Many of the misguided policies are supported by
!
naive beliefs and neo-pagan market worshiping, espe-
The above capital portfolios have so little invest- cially in Russia and Eastern Europe. The free-market
ment in human and social capital that their future efficiency is only one of the many by-products of pre-
prospects are quite discouraging indeed. On the other
existing moral communities.
hand, there are some poor and developing countries
Without such moral communities, the unfettered
which do seem to have the right "mix" of capitals,
free market is neither conservative nor constructive
indicating a possible economic takeoff in the future :
but a radically disruptive force, relentlessly dissolv-
VietNam ($2,600; 74, 15, 11) ing the loyalty of corporations to their communities,
Slovakia ($33,000; 78 , 17, 5) customers to their neighborhood merchants, athletes
Czech Republic ($50,000; 66, 15, 19) to their teams and nations, teams to their cities, and
Mexico ($74,000; 73, 11, 16) so on. Without the culturally preformed, spontaneous
Slovenia ($111,000; 67, 16, 17) social orders of trust, loyalty and reciprocity, a nation
Richer countries are generally those which invest cannot achieve and maintain sustainable wealth.
more in their human capital, education, nutrition, America's human capital (Capital portfolio profile:
health care, etc., over longer periods of time. $421,000; 59, 16, 25) accounts for some 60%- com-
Some poor countries have relatively high incomes pared to only 15% for the produced capital - of the
because they do not invest enough into renewing their productive capital stock. Developing America's hu-
capital portfolio, but actually consume their capital man capital is therefore by far the most important fac-
("eat up their next-year cornseed"). Especially the tor in maintaining its global competitiveness.
Sub-Saharan countries have recently registered very Lowering taxes for speculators in used cars, used
high levels of disinvestment, negative savings and goods, used stocks and used bonds cannot compare in
capital depletion. Many countries in Eastern Europe importance with giving the tax incentives to teachers
are still artificially increasing their current incomes and educational institutions and thus encourage more
for political reasons, but at the cost of depleting their and better people to educate nation's children. The
wealth. It is quite sad to see some of these countries payoffs would be incommensurable.
rapidly disinvesting in their educational, health care, Buying and selling used cars is no different from
nutritional and cultural endowments, nurturing cor- buying and selling used stocks for gain: no tax in-
ruption and the anything-goes culture, being cultur- centives are needed for speculation. Also, the wave
ally blind to "dirty money" and self-assuredly myopic of mechanical and politically motivated deficit-cutting
about their future. efforts appears to be similarly short-sighted. Cutting
1------.,

-,
260 M. Zeleny I Autopoiesis and self-sustainability in economic systems
Ii
l

C) Hunting, foraging, gathering and storing l


C) Extraction, mining, agriculture, farming and breeding

Crafts, manufacture, production and industry

. . Hierarchy, coordination, management and services

~ Unemployment and welfare: zero-productivity sector

~ Unknown sector of negative productivity growth rate?


Fig. 3. Sectoral evolution and differentiation (in a rapidly maturing economy): Each sector, including services, emerges, persists and declines.

could turn into a useless political exercise if the cre- for individuals, companies, economies, countries and
ation of crucial social and human capitals is under- nations.
mined and their accumulation stunted.
Contrary to this, creating a reasonable deficit by
investing in the most productive, non-speculative 10. Self-service and self-sustainability
forms of capital and assets could be a safer way to-
wards prosperity. The United States national debt Self-sustainability in socioeconomic systems is nec-
is now about 63% of the output, a relatively triv- essarily related to the levels of self-service and do-
ial phenomenon compared to Belgium's 138% or it-yourself activities of their independent economic
Italy's 122%. agents. No central government, no matter how benev-
Politicians often argue how they, as individuals, olent or competent, will be able to match the power
have to balance their budget. It is typical, especially and influence of modern, technology- and knowledge-
in the United States, that individuals do take out home based self-service activities. Self-service implies self-
mortgages that are up to 300% of their incomes - and sustainability virtually by definition [2].
these are clearly the richer, not the poorer segments A self-service society has already started emerging
of the population. The poor have only very little or in the USA, fueled by the decline in job-generating
no debt. capacity of the so-called service sector.
In other words, it is not how much to invest or how Services are no different from any other economic
far to go into debt, but where and how and to what sector, like agriculture or manufacturing, which went
productive, non-productive or speculative purposes is into their irreversible losses of employment capabil-
the debt (and investment) applied to. This holds true ity some decades ago. The accelerating productivity
M. Zeleny I Autopoiesis and self-sustainability in economic systems 261

uniform

fast

time
(slow, medium and fast) productivity growth rates
uniform wage growth rate

cost dynamics of agri-produce and commodities

cost dynamics of manufactured products

.. .. cost dynamics of services

Fig. 4. Price gap: Differential sectoral productivity growth rates, combined with the uniform wage growth in the whole economy, causes the
prices to grow faster in the "lagging" sectors.

growth rates in those sectors have caused the steady The differential productivity growth rates in dif-
decline in their job-generating capacity. The service ferent sectors are accompanied by virtually uniform
sector is simply following the same pattern: increas- growth rates in wages and salaries across sectors
ing automation, increasing productivity, global com- (Fig. 4). This simple empirical fact, often ignored
petitive pressures, high relative costs and overgrown and rarely explained, implies that the costs and prices
hierarchies are annihilating its own employment op- grow relatively faster in low-productivity sectors and
portunities. relatively slower in high-productivity sectors. There-
In Fig. 3 is a sketch of the general sectoral dy- fore, in mature economies, the prices of food and man-
namics from which there is no escape and which ufactured goods are getting relatively cheaper and the
all economies, slowly or rapidly, sooner or later, prices of services are becoming relatively more ex-
are bound to follow. Each sector has to emerge, pensive. In slow-developing economies of the Third
World, it is still the other way around: food and manu-
grow, persist, decline and dissipate in terms of its
factured goods are most expensive while services and
employment-generating capacity [11, 12]. It has never
human labor remain relatively the cheapest.
happened otherwise and it never will.
This fundamental systemic disharmony (between
The high-productivity growth sectors emerge and
differential productivity growth rates and the uniform
dissipate first, the low-productivity growth sectors wage/salary growth rates across sectors) points to a
(like services) are completing their cycle only in the self-organizing, spontaneous mode of resolving the
nineties. No new sectors can emerge because we have conflict. Rational economic agents will exhibit and
already exhausted the potential of low-productivity support the tendency towards substituting relatively
growth sectors. Zero- or negative-productivity growth cheaper capital-intensive manufactured goods for rel-
"sectors" (unemployment, welfare, etc.) cannot sus- atively dearer labor-intensive services.
tain any economy for too long. The last bar of Fig. 3 Consumers will start using goods instead of ser-
suggests that an unsustainable employment structure vices wherever economical and possible, while the
of the US economy could settle in about the year 2000. producers will respond by supplying them with goods
262 M. Zeleny I Autopoiesis and self-sustainability in economic systems

instead of services, also wherever economical and have to replace those who are obviously tired in their
possible. The economy of free markets searches out thinking, overwhelmed by these changes, elderly in
its own self-sustainable regime. their habits and too predictable in their conservative
Consequently, self-service and do-it-yourself ac- action.
tivities are replacing the traditional, other-person- The US, Japanese and European economic reces-
delivered services at an increasingly accelerating rate, sions are nothing less than fundamental structural re-
in spite of the uninformed legal, business and govern- alignments of the socioeconomic forces pulling away
mental/political counter-strategies. Mature economies from specialization and division of labor and push-
have entered the era of self-service and do-it-yourself ing towards reintegration of task, labor and knowl-
societies. edge, towards the autonomy of producers/consumers
Self-service activities are very effective: they can and towards the renewed self-service, self-help and
be delivered when, where and at what quality the user self-reliance of their increasingly empowered citi-
desires, at lower costs and at a shorter time. They do zenry.
require user-friendly support products with easy-to- Although many social systems can be temporarily
use, reliable instructions and backup, as well as suffi- sustained externally and from above, the same sys-
cient time and higher costs of alternative services. All tems can become self-sustainable only internally and
these conditions are now present in mature economies. from below: through involving and empowering their
Do-it-yourself industries are the fastest growing parts most active components, the people and their knowl-
of the US economy, virtually impervious to recession edge.
or depression.
The self-service society is self-sustainable: char-
acterized by increasing autonomy of workers and References
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Chicago, 1988.
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work, early retirement, barter and exchange network- maintenance: assessment of current trends, Human Systems
ing, home shopping and banking, flexible work-hours, Management 2(4) (1981), 259-267.
self-management, decline of supervisory "services", [3] J. Mathews, TCG: Sustainable Economic Organization
Through Networking, UNSW Studies in Organizational
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steps in an ongoing journey, Third Annual World Bank Con-
11. Conclusion ference on Environmentally Sustainable Development, Wash-
ington, DC, 30 September 1995.
[5] Monitoring Environmental Progress: A Report on \-1-brk in
Households are once again becoming primary in- Progress, Environmentally Sustainable Development Series,
vestment/production units and producers and con- The World Bank, September 1995.
[6] M. Zeleny, Amoeba: The new generation of self-managing
sumers are merging into "prosumers". Integration is
human systems, Human Systems Management 9(2) (1990),
replacing specialization and vertical hierarchies are 57-59.
being flattened into self-managing, horizontal heter- [7] M. Zeleny, The Bata-system of management: managerial
archies. Knowledge has become the most important excellence found, Human Systems Management 7(3) (1988),
213-219.
form of capital. Democracy and autonomy are pene- [8] M. Zeleny, Multiple Criteria Decision Making, McGraw-
trating beyond the factory gates, into the companies Hill, New York, 1982.
and inside the enterprises. [9] M. Zeleny, Knowledge as capital: integrated quality man-
Only the governments are failing: instead of creat- agement, Prometheus 9(1) (1991), 93-101.
[10] M. Zeleny, What is integrated process management?, Human
ing the right milieu for self-sustainability, self-reliance Systems Management 7(3) (1988), 265-267.
and self-service, instead of acknowledging and ampli- [II] M. Zeleny, Towards a self-service society (Editorial), Human
fying these powerful spontaneous trends, many politi- Systems Management 1(1) (1980), 77.
cians are still selling the Big State. The new gener- [12] M. Zeleny, The self-service society: a new scenario of the
future, Planning Review 7(3) (1979), 3-7, 37-38.
ation of politicians, businessmen and managers will

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