TALLER COMPRENSION DE LECTURA

PRESENTADO POR:
ADRIANA HERNANDEZ

TECNOLOGIA:
GESTION DE MERCADOS

SENA
 TALLER COMPRENSION DE LECTURA

1. Match the Word with the corresponding meaning:

a. Supply __C__ Expensive
b. Demand ___B_ Desire to buy any product
c. High price ___D All people
d. Mass market ___E_ The lifetime of goods and services.
e. Life cycle ___A_ Disposition to offer products

2. According to the text, mention the things people take into account to determine
the demand.
R/: It refers to taste or need of people to buy products _____________________
The amount of demand is affected as income increases or decreases _______
Demand with Supply is complemented in the Market to meet objectives_____
________________________________________________________________
3. Write F for false or T for true
a. Production cost depends on Technology
F () V (X )
b. As greater the expectations are, the lower will be the offer from the companies.
F (X) V()
c. One of the four Ps of marketing mix is Package
F() V (X)
d. Price is the amount a customer pays for the product
F() V (X)
e. Planning is to transform and develop marketing objectives to marketing
strategies
F() V (X)
4. Answer the following questions
a. What is Benchmarking?
It is a continuous process, is managed to investigate to obtain valuable information, it is a
discipline that requires time for useful information, develop objectives, goals and
processes.

b. What is the process of Benchmarking?

Planning: Find profitable business opportunities, Analysis is obtain information and review
it in order, Integration is incorporate objectives and processes and Action is carry out the
execution for the objectives.

c. Number the aspects to be taken into account in Benchmarking:

 Product
 Price
 Sales Systems
 Payment systems
 Advertising
 Promotion
 Location
 Organization
 Planimetry

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.
1. Aims: (eims) Objetivos
2. Achieve: (a-chie) Lograr
3. Amounts: (Amaunts) Cantidades
4. Consumption: (Kensomchion) Consumo
5. Day-out: Dia libre
6. Decreases: (Dicrises) Disminuye
7. Developing: (Develovi) Desarrollando
 8. Goals: (Gools) Metas
9. Improvements: (Impruvments) Mejoras
10. Income: (Imcom) Ingresos
11. Increase: (Incris) Incrementar
12. Inventory: (Inventor) Inventario
13. Measurement: (meZHərmənt) Medicion
14. Meeting: (Miring) Reunion
15. Offered: (oferd) Ofrecida
16. Purchased: (Purcheist) Comprada
17. Pursue: (pərˈso͞o) Perseguir
18. Refers: Se refiere
19. Surprising: (Surpraising) Sorprendente
20. Target: (Targit) Objetivo

6. Write a ten lines text that summarizes the topic of the activity.

The topic makes known the importance of relating supply to demand, its tools and the
purpose of its use in the market, provides understanding help topics to determine a
product demand, the importance of the price of the goods in purchase with the
production of cost and the business objective are keys to propose an optimal marketing
strategy considering that the higher the expectations, the higher will be the offer of the
companies, there are laws of supply and demand are economic models for the formation
of prices in the market, Understanding the dynamics of marketing mix is important to use
the tools that provide information when setting the objectives, 4ps or 9ps are very
practical to prepare the basic studies, actions and analysis before bringing to the market a
new service, BENCHMARKING serves to compare, learn and generate new ideas or best
practices.