Need, Want and Demand….

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How to know what consumers want?
• Ask the consumers
• Take Qualitative Survey
• Review Websites
• Complaints Websites
• Online forums

• Track their behaviour
• Choice models – Binomial and Multinomial

• Consumer Experiment
• Conjoint Analysis
Hotel Review Data
Does Your Co‐traveller has any effect?
Does Delay in Reviewing has Any Effect?
THANK YOU