Conjoint Analysis

1 2 3

Fuel Diesel Petrol CNG

Capacity 8 6 4

Price (Lakhs) 12 8 4
 Variable Levels Beta‐Coeff Alpha I Importance
Diesel 0.000 2.33
Fuel Petrol ‐2.660 ‐0.33 4.33 0.35
CNG ‐4.33 ‐2.00
8 0.000 2.33
Capacity 6 ‐2.400 ‐0.07 4.6 0.37
4 ‐4.600 ‐2.27
12 0.000 ‐2.00
Price (Lakhs) 8 2.600 0.60 3.4 0.28
4 3.400 1.40
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