S O C I A L M E D I A

C H E A T S H E E T

sadpanda.online
 WHAT GOES

where
instagram
post 1-7x week
High-res photos, quotes, Stories
Post highly visual, geo-targeted contnt to boost
engagement
60% of users leaarn about a product or service 
Great for word-of-mouth engagement

twitter
post 2-10x week
News, blog posts, and GIFs
Brand sharing blog post or promoting website
Active companies see a 19% increase in
customer satisfaction
Great for link clicks and foot trafic

pinterest
post 3-14x week
Infographics and step-by-step photo guide
Often used to find inspiration for projectss
Great to link to your website for great traffic to
your site
Use as a billboard as 55% of pinners use it to
shop for products

facebook
post 1-4x week
75% of users spend 20 minutes everyday
Videos and curated content
Gered towards both news and entertainment
Drive awerness and engagement users watch
live streams 3x longer than non-liove videos
Great place for event registrations

sadpanda.online
what time
IS IT
INSTAGRAM
Thursday & Friday
1:00-3:00pm
The closer the weekend comes
about the more people check
out and check in to Facebook.

TWITTER
Everyday
8:00-10am
This is mainly due to
companies posting during this
time and stirring interaction.

PINTEREST
Thursday-Saturday
8:00-10:00pm

People have more time to sit

back, relax & pin.

FACEBOOK
Monday-Thursday
12:00-6:00pm
Click-through rates are
higher during weekdays and
work hours.

sadpanda.online
 SIZE DOES

matter
facebook
Image Dimensions | File Sizes
Cover image: 820 x 312 (minimum 400 x 150)
Profile image: 180 x 180
Shared post image: 1200 x 630
Shared link preview image: 1200 x 628
Event image: 1920 x 1080

Twitter

Image Dimensions | File Sizes

Header image: 1500 x 500 | maximum 5 MB
Profile image: 400 x 400 | maximum 2 MB
In-stream image: 440 x 220

instagram
Image Dimensions | File Sizes
Profile image: 110 x 110
Image thumbnail: 161 x 161Shared
photos: 1080 x 1080
Shared videos: 1080 pixels wideInstagram
Stories: 1080 x 1920 (minimum 600 x 1067) |
maximum 4 GB

Pinterest
Image Dimensions | File Sizes
Profile image: 165 x 165 | maximum 10 MB
Board cover image: 222 x 150 (minimum 55 x 55)
Pinned image preview: 236 pixels wide

sadpanda.online
 hashtags
FOR OF THE DAY
Monday
#MondayMotivation #MotivationMonday #MondayBlues
#MarketingMonday #MusicMonday #MeatlessMonday
#MaxoutMonday #MondayRun #MondayOutfit
#MindfulMonday #ManicureMonday #MancrushMonday
(or #MCM) #MondayFunday #ManicMonday

tuesday
#TravelTuesday #TuesdayTrip #TransformationTuesday
#TipTuesday #TechTuesday #TuesdayTasting
#TuesdayShoesday #GoodNewsTues #TuesdayTunes
#TakeMeBackTuesday #TastyTuesday
#TestimonialTuesday

wednesday
#WomancrushWednesday (or #WCW) #Humpday
#WorkoutWednesday #WisdomWednesday
#WellnessWednesday #WayBackWednesday
#WoofWednesday #Winesday #WineWednesday
#WackyWednesday #WomenWednesday #WinItWednesday

thursday
#ThrowbackThursday (or #TBT) #ThankfulThursday
#Thursdate #ThirstyThursday #ThoughtfulThursday
#ThursdayThoughts #TGIT (Thank God It’s Thursday)
#TravelThursday

Friday
#FlashBackFriday #FearlessFriday #FashionFriday
#FictionFriday #FridayReads #FollowFriday (or #FF)
#FeatureFriday #FitnessFriday #FridayFun #FridayNight
#FactFriday #FreebieFriday #TGIF (Thank God It’s Friday)

saturday
#SocialSaturday #SaturdaySwag #Caturday
#SaturdayStyle #SaturdaySweat #SaturdaySpecial
#SaturdaySale #SaturdayNight #SaturdayNightFever
#SaturdayShoutOut (or #SS) #SaturdayMorning

sunday
#SundayFunday #SundayFun #SundayRead
#SpotlightSunday #StartupSunday #SundaySweat
#SelfieSunday #WeekendVibes #ScienceSunday
#SundayBrunch #SundayDinner

sadpanda.online