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    PRANAV JAIN - RM
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    28 views5 pages

    17RM306, Tri-3 Research Methodology PDF

    Uploaded by

    PRANAV JAIN - RM

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 5
    PGDM (RM) 2017-19 Research Methodology ‘Subject Code- RW-306 Teimostor tl, End-Term Examination: March 2018 “Time allowed: 2 tre 30 min Instruction: Students are required to write Roll No on every page of the question paper, ‘writing anything except the Roll No will be treated as Unfair Means. In case of rough work please use answer sheet. No. of Questions Seotone msiooste | ar 5 sate Se | Saaseeeo | = 3 Festal (Lona | somariseacn | 2 c ‘Compulsory Case Study 15 marks. 0 ‘Total Marks ail st section A ‘At. Business research methods are tools for decision making in the hands of a researcher. Justify the statement. ‘A2, What is reliability? How a researcher can handle te issue of reliability? ‘AS. Outline a research design using observation for each ofthe fllowing situations: |. A bank wishes to collect data on the number of customer services and the frequency of customer use ofthese services. |i, A state government wishes to determine the driving public's use of seatbelts, ‘AA. Design a complete questionnaire to evaluate a new South Indian fest food restaurant ‘AS. A manufacture would ike to survey users to determine the demand potential for a new power press. The new press has a capacity of 500 tons and costs$22500. It's used for forming products from lightweight and heavyweight steel and can be used by automobile, construction ‘equipment, and major appliance manufacturers. 2) Identity the population and the sampling frame that could be used. ) Describe how a simple random sample can be drawn using the identified sampling frame, ©) Wich sampling technique would you recommend? Why? Data Description ‘A department store chain wanted to examine the effect of the level of in-store promotion and 2 storewide coupon on sales. In-store promotion was varied at three levels; high (1), medium, (2) and tow (3). Couponing was manipulated at two levels. Either$20 storewide coupon was,

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