Department of Management Sciences

Imperial College of Business Studies

Course Title Psychology

Credit Hour 03
Program BBA & MBA
Resource Person Muhammad Kashif

COURSE OBJECTIVE
Describe psychology with major areas in the field, and identify the parameters of this discipline.
Distinguish between the major perspectives on human thought and behavior. Appreciate the
variety of ways psychological data are gathered and evaluated. Gain insight into human behavior
and into one's own personality or personal relationships. Explore the ways that psychological
theories are used to describe, understand, predict, and control or modify behavior.
EVALUATION CRITERIA
 Mid Term 30%
 Final Term 40%
 Assignments 10%
 Quizzes 5%
 Project & Presentation 15%
ATTENDANCE POLICY
 Students should maintain 80% attendance to qualify for final term examination.

RECOMMENDED BOOKS & SUPPLEMENTARY READINGS

 Atkinson R. C., & Smith E. E. (2000). Introduction to psychology (13th ed.). Harcourt
Brace College Publishers.
 Fernald, L. D., & Fernald, P. S. (2005). Introduction to psychology. USA: WMC Brown
Publishers.
 Clifford T. Morgan and John Schopler. Introduction to Psychology (7th ed.).

LECTURE PLAN
Week Topics Activity
1  Introduction to Psychology
2  Structuralism and Functionalism
 Goals of psychology
3  Attitude & Behavior Quiz
 Structure and functions of attitude
4  Cognitive Psychology
 Basic assumptions of cognitive psychology
5  Information Processing
 Memory
6  Stages of memory Assignment
 Types of memory
7  Key aspects of short term memory
 Multi-store model of memory
8  Multi-store model of memory
 Forgetting
 Working memory
COURSE REVISION & MID TERM EXAM
9  Trace Decay Theory of Forgetting
 Displacement from STM
10  Theories of Personality
11  Visual Perception Quiz
12  Levels of processing (information)
13  Social Learning theory
14  Abnormal Pyschology
15  Depression
 Causes
 Consequences
16 Project Presentations Final Projects
COURSE REVISION & FINAL TERM EXAM