Create a marketing strategy to promote the

premium motorcycles :

Above the Line :-

Above the Line advertising  consists of advertising activities that are

largely non-targeted and have a wide reach. ATL communication is
done to build the brand and inform the customers about the product.
Conversions are given less importance in above the line advertising.

To make it simpler:

Above the line marketing includes mass marketing strategies which

are largely untargeted and are focused on building the brand.

By ‘untargeted’ we mean that the communication isn’t directed

towards a specific group. The mediums convey the message to
everyone who has access to them.

Radio :-

Radio is a perfect option for marketers to fulfil all the frequency

and creative demands of an advertisement. Radio to have a local,
national, and international reach just like TVs.
Print Advertisements :- (magazine & newspaper)
Local, regional and national print media has a wider reach than any of
the other mediums. Newspapers have fixed ad-slots that are used by
marketers to inform customers / prospective customers about the
brand or offers.

Magazines exist in niches and make it easier for marketers to reach

their niche directly through them.
Below the Line :-

Below-the-line advertising consists of very specific, memorable and

direct advertising activities focused on targeted groups of consumers.
Often known as direct marketing strategies, below the line strategies
focus more on conversions than on building the brand.

To make it simpler -

Below the line marketing includes direct marketing strategies directed

to specific target groups and focused on conversions rather than
building the brand.
Examples of Below the Line Promotion

Direct Mail Marketing :-

One of the most personal strategies used by marketers, direct mails (e-
mails, text messages, etc.) are tailor-made messages about the brand
or different offers drafted according to the needs of each customer.
Hence this BTL strategy could result in more conversions if planned
properly.
Sponsorship :-
Sponsorship is a partnership with different corporates or events to get
more impressions and is usually carried as a part of brand building
strategies at a BTL level.
360° Marketing :-
Marketing strategies can be planned and carried out with an integrated
approach of using both ATL & BTL advertising mediums to get the
maximum advantage. Most of the marketing campaigns today are
TTL campaigns.
Digital Marketing :-
It is possible to carry out a digital marketing strategy which offers
above the line marketing benefits while acting as a below the line
communication to the customer. This type of advertising is cookie
based. Users get highly personalized based on their needs or choices.
This strategy has a better ROI and is considered better by the
consumer.