How Nordstrom company create values to customers

Values define who we are, and if they change we become something else. That’s why
Nordstrom company is outperforming every other retail company by giving decent
values to customers.
Here is how Nordstrom company adds values to customer services and is one step ahead of
other retailers:

 Great Customer Care Services:

Great service is the top reason customers keep giving their business to
companies and the top reason they recommend those companies to others.
Nordstrom company has kept great customer care strategy to keep their
customers. That’s why most of customers say that they have stopped doing
business with a company because of a bad service experience.

 The outlet business:

Nordstrom Rack is a huge cash machine for the company.
The outlets have given them revelation to a completely different customer who is
all about value. There is only a 10-20% overlap between Nordstrom Rack
customers and the high-end department store, meaning that plenty of people are
still paying full-price too.

 Attracting diverse customers:

Nordstrom has solved one of retailing, reaching millennial customers
The outlet business gives Nordstrom exposure to diverse customers who are
seeking a deal and otherwise wouldn't be shopping there. The Nordstrom
company believes that the diverse customer will migrate into the full-line stores
as they grow older.

 Personalization
Customers don’t want to be treated like a number. They want to feel
valued and understood. The Nordstrom company respects customers
belief and adds value to them.

 Product presentation to customers

Nordstrom company emphasis the visual presentation of their products to
customers which can attract them efficiently. Draws your eyes to many, even if
you are not looking for them. Adding values to customers by helping customers
visualize the product and sometimes try on the products.
 Presenting an Omnichannel content strategy to customers
Nordstrom is determined to be the world's top omnichannel (cross channel)
retailer.
Nordstrom recently made it possible for customers to instantly buy their items on
social media. This strategy helps customers find their products easily through
internet without doing extra effort.

 Empowering customers
Nordstrom company does not have any rule book for customers, or minimizes
the rule book for customers, telling customers that the major rule they all live by
is “No Customer Can Leave Unhappy”.

 Differentiated value

Ever shopped Nordstrom? Our favorite retail store because of its great, unique
discriminators. Consider its high touch service, its spacious look and feel, and
top-quality products. One-to-one service. In most departments, if you indicate the
desire to shop, there is a salesperson designated to helping you find sizes, etc.
They are number 1 in our minds.

 Hiring nurturers

The definition of a nurturer is someone who provides food or care. This company

hires better nurtures in order to take care of its customers by providing them
effective care. This strategy helped this company keep its customers for the long
term. In Nordstrom’s salespeople can offer to ring up your purchase without
you ever having to stand in line. A great small touch that had remarkable
long-term results via word of mouth marketing because of that “nurturing”
gesture.

 Effective Interaction of Employees

Nordstrom is well known company for having the well-organized

relationship to its customers. The employees try their best to talk with
customers in complete details. Nordstrom company hires people with
positive attitude, a sense of ownership, initiative, heroism and ability to
handle high expectation