Company Narrative

Tesla Interns
Agenda

● Tesla’s Mission

● Purpose

● Tesla’s External Narrative

● Challenges towards company’s narrative

● Q&A
Mission

“Tesla’s mission is to accelerate the

world’s transition to sustainable energy.”
Tesla’s Purpose

Breaking Barriers

● Ratings

● Benefits

● Communities
What do people say about Tesla?

● Tesla’s stock price

● Tesla is a luxury brand

● Tesla is expensive
Considerations before investing in Tesla

● Solar panels
● Wall charger
● Solar glass roof
Topics Aligned

● About company itself

● About its products

Tesla’s Misaligned Narratives

● Tesla Model 3
● Average compact sedan
● Challenges
Questions?
Index
Tesla Mission Statement:

https://www.tesla.com/blog/mission-tesla

Tesla Pros:

https://arizona-primo.hosted.exlibrisgroup.com/primo-
explore/fulldisplay?docid=TN_proquest1793934120&context=PC&vid=01UA&lang=en_US&search_scope=Everything&adaptor=primo
_central_multiple_fe&tab=default_tab&query=any,contains,Tesla%20motors&offset=0

Tesla Safety

https://www.tesla.com/VehicleSafetyReport

Is Tesla Affordable:

https://www.investopedia.com/articles/personal-finance/042415/will-tesla-cars-ever-be-affordable.asp
Continued
Tesla Gas Price:

https://www.tesla.com/model3/design#battery

National Gas Price:

https://gasprices.aaa.com/

National Income:

https://www.census.gov/library/visualizations/interactive/2018-median-household-income.html#

Survey:

https://singularityhub.com/2017/04/27/heres-why-people-think-tesla-is-the-most-innovative-company-today/