Professional Documents
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A logical progression to HP’s channel strategy, the With a focus on customer service and partner value-
Preferred Partner Programme has been established add, specific quality standards for Preferred Partners
to promote the value of our key partners to end have been established and these will be strictly
customers, while at the same time guaranteeing a enforced. Partners investing in HP will be rewarded
healthy return on partner investment. Implemented with an enhanced benefits package that includes the
as a result of important partner feedback, the Preferred Partner Programme logo. As HP’s quality
Preferred Partner Programme offers a number of stamp of approval, the logo indicates the year
significant benefits. issued, enabling customers to instantly recognize
up-to-speed partners, while protecting committed
HP is committed to providing the best Total Customer
partner investment.
Experience. Our belief is that our partners offer an
unmatched combination of expertise, proximity and Thanks to a broad range of specialisations and
customised solutions to our joint customers. One of the certifications throughout HP’s vast product portfolio,
foremost initiatives under HP’s PartnerONE strategy, combined with inside access to HP resources, Preferred
the Preferred Partner Programme is indicative of our Partners are guaranteed to deliver customer service of
objective to cultivating closer relationships with our the utmost quality.
key partners, while developing a highly competitive,
dynamic and skilled partner sales force.
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Partners should consider joining the Preferred • Take advantage online sales tools that increase
Partner Programme if they would like to: efficiency and simplify day-to-day business
HP Smart Suite, an integrated set of online sales
• Reap the rewards from direct contact with HP
tools is designed to make doing business with HP
Interaction with HP is greatly facilitated thanks to
easier, more predictable and rewarding. Smart
an HP account manager to whom our partners
Suite’s unique value proposition enables partners
have privileged access. By exploiting this
to be more efficient and as a result, grow
relationship, partners can convert knowledge into
their business and deliver an improved
valuable business opportunities and bolster their
customer experience.
market position. In addition to ongoing advice,
HP continually supports Preferred Partners • Expand skills-set
with regular meetings and joint business With a broad array of specialisation areas
planning sessions. covering HP products, solutions and services,
Preferred Partners can more easily define their
• Benefit from predictable compensation
offerings from competitors and enjoy access to
Preferred Partner compensation is designed to
additional advantages that relate to their areas
reward investment and stimulate the growth of
of expertise.
their business.
• Differentiate themselves in a competitive market
• Get the most from HP sales and marketing resources
Partners who employ HP Certified Professionals
To ensure partners are fully equipped to provide
recognize a powerful competitive differentiator,
the best service offering to customers and develop
driving higher value, higher margin sales and
their business, HP is committing resources to a
services, along with larger, more sophisticated
plethora of marketing services, privileged lead
opportunities. Preferred Partners have the option
generation, and advertising initiatives. The
to be accredited in a number of specialisations,
Preferred Partner Programme logo provides firm
enabling them to showcase their specific skills and
proof and recognition of our partners’ credentials
competencies across HP’s comprehensive product
and is displayed on customer-facing deliverables,
and solution portfolio.
the HP Smart Partner Locator and HP.com.
Indicating the year of issue, it enables customers • Benefit from early access to demo equipment and
to instantly identify partners with the most current product roadmaps
qualifications, while protecting partner investment. Preferred Partners can get the inside track on
Assuming the partner continues to fulfil regular updates on forthcoming products.
programme criteria, the logo will be
• Ensure customers identify them as proven
renewed annually.
HP solutions providers
• Benefit from priority access to special pricing support Preferred Partners are a respected element of the
Preferred Partners are granted the most global HP partner community.
competitive deals for their customers.
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Any partner wishing to transact with HP can apply • Access to the HP Smart Portal, which contains a
to the HP Registered Partner Programme by emailing wealth of sales and marketing resources and the
hp.partner@hp.com. HP requires Registered Partners latest HP products, services and solutions updates
to maintain annual revenue levels. Revenue targets • Access to first-class training via the HP Certified
are based on eligible product lines purchased via Professional Training Programme
HP authorised distributors. More details on
Registered Partner criteria are accessible via local • Limited access to special pricing
HP partner contacts. Registered Partners are also
• Access to exclusive technical support through the
required to submit partner profiling data on an
Certified Professional Connection portal
annual basis.
• Access to the HP Registered Partner logo via the
HP Partner Portal
Networking
& Security
Services StorageWorks
Solutions
s
ion t
lisa
Specia
Datacentre Mobility:
Solutions Smart Devices
Specia
Imaging High
& Printing Performance
Computing
lis at
io n
Computing E-Preferred
s
Systems
Workstations
Pr
efe
rred Pa amme
r tner Pro gr
Re
giste me
red Par tner Program
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In return for a wide range of benefits, Preferred • Partner self-profiling: Correct records ensure we
Partners are expected to attain certain criteria, share pertinent communications with the correct
which are grouped around two main areas: partner contacts and have an accurate lead-
level of HP engagement and partner customer generation database. Preferred Partners need
service capabilities. to submit their profile information.
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• Computing Systems
• High Performance Computing
• DataCentre Solutions
• StorageWorks Solutions
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DataCentre Solutions
The DataCentre Solutions Specialisation is open to
the most skilled HP Preferred Partners focused on
providing enterprise accounts customers with high
availability solutions, supporting servers, storage
and business critical applications. DataCentre
Solutions Specialists benefit from increased
compensation and preferential access to HP
resources to maximize responsiveness, including
direct access to second line pre-sales support and
eligibility for HP deal registration to help partners
generate and secure new business.
StorageWorks Solutions
The StorageWorks Solutions Specialisation is open
to partners able to deliver sophisticated storage
solutions, solving customer business needs such as
Information life-cycle management, IT consolidation,
business continuity and availability.
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HP Preferred Partner logos, along with guidelines, Via our HP Smart Partner Locator, an average of
are available for download at the HP Smart Portal. 10,000 customer referrals each month are delivered
by HP to partners across the region. Our research
proves that a vast majority of customers using this
service purchase from the reseller to whom they
were referred. Furthermore, a large proportion of
these customers proceed to purchase reseller
service contracts.
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Each of the following Smart Suite tools is designed • Smart Learning: Permits HP partners to easily
to help partners deliver the best end-customer search, register, download and participate in HP
experience, while making doing business with HP partner trainings as well as track their training
easier and more rewarding. Smart Choice in history, on one easy-to-use online resource.
particular also makes it easier for partners to do • Smart Leads*: Currently in pilot, Smart Leads
business with end customers, enabling partners enables HP to systematically assign qualified leads
to be more efficient and competitive versus to those Preferred Partners with an appropriate
direct competition. profile and proven history of effective lead
generation management. The lead progress is
updated and tracked via the Smart Portal.
• Smart Portal: Providing a one-stop resource for all
partners’ information needs and the gateway to *Available in UK only
HP Smart Suite.
• Smart Product Catalog: The online source for
product information, sales tools and images According to the results of its most recent, Total
tailored to partners’ specific needs. Partner Experience survey, HP is right on track when
it comes to partner satisfaction. The most recent
• Smart Sales: Enables HP partners to search for
study generated the largest response to date of close
products, price and availability across multiple
to 4,700 partners and showed a notable increase in
distributors to produce a customer proposal
satisfaction in many areas specifically addressed by
in minutes.
Smart Suite, including:
• Smart Quote: Allows HP partners to request
special pricing and get a fast response with • Pricing and availability information
significantly reduced turnaround time improving • Product availability
their competitiveness, especially in the • Configuration flexibility
mid-market space.
• General communication
• Smart Choice*: A unique value proposition;
enables Preferred Partners to offer customers a • Product quality
tailor-made solution: products available today and
the best deal, or customised solutions to meet their
exact needs.
Partner briefings
“HP’s Smart Suite solution is miles HP regularly hosts exclusive Preferred Partner
ahead of the competition,” events to communicate our immediate and long-term
strategies. A range of break-out sessions is offered,
said Steve Brazier, president and CEO,
covering everything from specific market
Canalys. “While still in the initial stages, opportunities to technology updates.
it has the potential to increase business
for HP and its partners.”
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Contacts
Title Description For more information
General HP enquiries For general enquiries regarding HP, 0870 443 6222
HP literature and product information.
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