STRENGTH WEAKNESS

 Availability of 4G  No wireless towers

network and focusing  No unified billing
on introducing 5G in system
coming future  Inadequate fibre optic
 Wide distribution capacity
network (wide range of  Agreement for
retailers and outlets) installation of college
 Throughput is more in Wi-Fi takes around
comparison one month of time
 Customer loyalty (>
300 million)

OPPORTUNITIES SO Strategies WO Strategies

 Rural data marketing  Using vast customers  Expanding rural data
 Use of customer base for mobile market
base for mobile payment bank services  Giving the cheapest
payment bank  Dominance in telecom range on data and
services sector calling

THREATS ST Strategies WT Strategies

 Technology treadmill  Pricing for 4G services  Giving claim to
moves fast are competitive retailers
 Any disruptive  Not having wireless
technology can upset towers
plans
 Competitors are
coming up with
different plans