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SENA
MARKET MANAGEMENT, LOGISTICS AND INFORMATION TECHNOLOGIES CENTER

Logistics Management Technologist

File 1792945

AA18_EVI6_DR: "Mind Map Customer Focus"

Presented to instructor:

DIANA ALEXANDRA RUBIN DELVASTO

Presented by:

NATHALIA SANCHEZ SANTAMARIA

Pereira, March 28, 2020

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TABLE OF CONTENTS

 Introduction
 Objetives
 Learning activity 18
 Evidence 6 "Customer Focus Mind Map"
 Conclusion (Imagen).
 Web-graphics
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INTRODUCTION

The purpose of this document is to show the importance that each company must give to its clients, recognizing them as the reason for the company, regardless of what it does.

It is also important to identify what each employee can do to satisfy their employees and at the same time comply with the necessary policies.

It is important for every company to keep updated about new strategies to retain and gain costumers.
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OBJETIVES

 Recognize the importance and role that customers play for the company.
 Know adequately the strategies that can be used to satisfy customers.
 Easily recognize the needs of each client.
 Create strategies to retain and get customers for the company.
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Learning activity 18

Evidence 6 "Customer Focus Mind Map"

 Low prices. Cordial and

 Variety.  Good quality It is the first principle of quality
friendly
 Promotions. in the management systems.
treatment.
products.

It is understanding and understanding

 Discounts for
What do customers of the current and future needs of
order Super de Alimentos What is? customers, meeting requirements,
quantity. S.A expect? and striving to meet their
expectations.

 Fast deliveries.
 Perfect
deliveries.  Send them emails every time a
How do you keep them promotion
How does informed?  They publish it on their social
Super Food networks.
know what its  On his official page
customers https://www.super.com.co/
Super de Alimentos
want? when he opens it, his ads are the
surveys its
first thing that stands out.
customers. Super de Alimentos
always keeps its
customers informed and
interested.

He accepts every
 In their networks you Super de Alimentos always
suggestion that his
count their likes. tries to innovate:
clients offer them.
 Read each comment.
 flavor.
Super de Alimentos always tries  texture.
to innovate so that its customers  color.
are always interested.  packaging.
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CONCLUSION

It is important to recognize the client as the raison d'être of a company, that is why it is important to learn to know their needs and preferences and as a company to work on the
implementation of strategies that help the growth of the company and consumer satisfaction of a good or service.