WORKSHEET

SWOT ANALYSIS 3.5

Welcome to). With this spreadsheet you can have a prediction about the market in which your company operates. Understand on internal factors (strengths and
weaknesses) and external factors (opportunities and threats) to extract the best of everything.

IMPORTANT: READ THE STEPS AND UNDERSTAND THE WORKSHEET

Questions about the method? Click the link to be able to watch an explanatory video on the
SWOT analysis method.

Step 1 REGISTERS ASSISTA AO VÍDEO

Register areas and those responsible for each of them in your company.

1.1. Business areas: sign every area of ​your company.

1.2. responsible: register employees responsible for each area of ​the company and assign to which each employee is responsible area.

Step 2 INTERNAL FACTORS ASSISTA AO VÍDEO

According to the methodology of the SWOT analysis, a company has two internal factors: strengths and weaknesses.

1.1. Forces: set the list of strengths identified in the company (differentiated team, innovative product, etc.).
1.2. weaknesses: set the list of weaknesses (geographical location, high payroll, etc).

Step 3 EXTERNAL FACTORS ASSISTA AO VÍDEO

After defining the internal factors, external set: opportunities and threats.

2.1. opportunities: set the list of opportunities (expansion to strategic locations, new niche, etc).
2.2. threats: set the list of threats identified in the market (new competitors, tax changes, etc.).

Step 4 SWOT MATRIX ASSISTA AO VÍDEO

In this part of the worksheet you can see the overview of your scores to the strengths, weaknesses, opportunities and threats. From this view,
you will have the return of the sheet on at what time the company is going (development, maintenance, growth and survival). In addition to the
indicators, see also the list of all the strengths, weaknesses, threats and opportunities prioritized according to their score.

Step 5 CROSSINGS ASSISTA AO VÍDEO

Once set its internal and external factors, it's time to cross the data combining their strengths and weaknesses with threats and opportunities.
You can map out action plans for the combinations.

Step 6 ACTION PLANS ASSISTA AO VÍDEO

Create action plans in accordance with the main items of SWOT analysis of your business and Crossings made for great improvements in tans
and long term.

Step 7 SWOT RESULTS ASSISTA AO VÍDEO

See the results of SWOT as favorability Index, Individual Analysis of Internal Factors of SWOT matrix and graphics Externose.

Step 8 RESULTS OF ACTION PLANS ASSISTA AO VÍDEO

See the results of their action plans and graphically see the analysis by area and by officer.

8.1. Graphics: graphic development of action plans, status and compliance plans running.
8.2. Analysis by Area: see the overall analysis of each area of ​your company in relation to action plans with each status and overall performance of them.
8.3. Host Analysis: see the overall analysis of each area in charge of your company in relation to action plans with each status and overall performance of them.

Step 9 PRINT REPORT ASSISTA AO VÍDEO

Print only what matters. This part generates a report formatted for printing on seven A4 pages with your plan of action for all combinations of
strengths, weaknesses, opportunities and threats. Also, keep the graphics, the hierarchical list, ínidice favorability and tips.
 Company Areas

Marketing

finances

Commercial

Human Resources

Technology

Customer Sucess

Loyalty

Aministrative

-
 responsible Area

Mateus Human Resources

Suzan Armstrong finances

Humberto Garotti Technology

Flavia Marketing

Ilana Friedman Commercial

Heverton Diego Customer Sucess

Natalia Loyalty

Silvia França Aministrative

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Item Importance Intensity Trend Punctuation

The brand is recognized in the market Most important Very strong Improvement 100

The company has innovative differential Very important Weak Big Imrpovement 40

Technology itself is essential to the business Important Strong Remains the same 36

The product is quality Very important Very strong Gets much worse 20

The portfolio of products / services is varied Not important Strong Improvement 16

The cost is low and it helps to get higher profit Little important Very strong Gets worse 20

The staff was competent and intermeshed Most important Very weak Remains the same 15
Overall score of their Forces → 247
Item Importance Intensity Trend Punctuation

The geographical location is bad Most important Very strong Improvement 50

The infrastructure is inadequate to the needs Very important Weak Big Imrpovement 8

The means to make sales are not diversified Most important Strong Remains the same 60

Operational efficiency is an unfavorable factor Important Very strong Gets much worse 75

High turnover in staff Not important Strong Improvement 8

The customer base is small Little important Very strong Gets worse 40

There is no available financial resources Most important Very weak Remains the same 15

marca da minha e um cu
Overall score of their weaknesses → 256
Item Importance Urgency Trend Punctuation

Possibility of strategic partnerships Most important Not urgent at all Improvement 20

Exitem few competitors in the market Very important Not very urgent Big Imrpovement 40

Takes advantage of government policies Most important Urgent Remains the same 45

There are tax cuts expected Very important Very urgent Gets much worse 16

Local economy growing Not important Extremely urgent Improvement 20

Overall score of their opportunities → 141
Item Importance Urgency Trend Punctuation

Lack of interest in social and environmental initiatives Most important Not urgent at all Improvement 10

No new product lines Very important Not very urgent Big Imrpovement 8

There are a limited number of essential resources Little important Urgent Remains the same 18

There are no new customers entering the market Very important Very urgent Gets much worse 80

The company has decrease in the market Not important Extremely urgent Improvement 10
Overall score of his threats → 126
1. Internal factors
1.1 Top 5 Strenghts 216 Top 5 1.2 Weaknesses 240

The brand is recognized in the market 100 Operational efficiency is an unfavorable factor 75
The company has innovative differential 40 The means to make sales are not diversified 60
Technology itself is essential to the business 36 The geographical location is bad 50
The product is quality 20 The customer base is small 40
The cost is low and it helps to get higher profit 20 There is no available financial resources 15

2. External factors
2.1 Top 5 Opportunities 141 2.2 Top 5 Threats 126

Takes advantage of government policies 45 There are no new customers entering the market 80
Exitem few competitors in the market 40 There are a limited number of essential resources 18
Possibility of strategic partnerships 20 Lack of interest in social and environmental initiatives 10
Local economy growing 20 The company has decrease in the market 10
There are tax cuts expected 16 No new product lines 8
 INTERNAL EXTERNAL
CONFIG SWOT MATRIX CROSSING ACTION PLANS REPORTS
FACTORS FACTORS

CROSSED SWOT

WARNING: This is a demo version.

Important:See the offensive potential and develop the best strategy to boost their strengths and weaknesses resuzir relating them to opportunities and threats. Only the top 5 strengths, we
most scored well in "Internal factors" and "external factors") are being displayed so that you have focus and objectivity in actions.

Strengths and Weaknesses In your business Opportunities and Threats In your business Type of strategy

There are no new customers

The product is quality Strenght Threat Strategy confrontation
entering the market

Operational efficiency is an Weakness Local economy growing Opportunity strengthening strategy

unfavorable factor

Possibility of strategic
The product is quality Strenght Opportunity offensive strategy
partnerships

There are no new customers

The geographical location is bad Weakness entering the market Threat defensive strategy
Strengths and Weaknesses In your business Opportunities and Threats In your business Type of strategy
Strengths and Weaknesses In your business Opportunities and Threats In your business Type of strategy
 REPORTS DASHBOARDS INSTRUCTIONS

nities and threats. Only the top 5 strengths, weaknesses, opportunities and threats (the

Recommendation

Look to prepare action plans to modify the environment in favor of your

business.
1 The brand is recognized in the market There are no new custStrenghtOpoffensive s Look to create action plans to d
Look to create action plans to better seize the opportunities that the
environment provides. 2 Operational efficiency is an unfavorable factor Takes advantage of goStrenghtThStrategy coLook to prepare action plans to

Look to create action plans to develop competitive advantages.

3 The means to make sales are not diversified Exitem few competitorWeaknessOstrengtheniLook to create action plans to b
This may be a sign that you need to make profound changes to protect the
company.
4 The geographical location is bad Possibility of strategi WeaknessTdefensive sThis may be a sign that you nee

5 The company has innovative differential Local economy growing

6 The customer base is small There are a limited number of essential resources

7 Technology itself is essential to the business There are tax cuts expected

8 The product is quality Lack of interest in social and environmental initiatives

9 The cost is low and it helps to get higher profit The company has decrease in the market

10 There is no available financial resources No new product lines

Recommendation
Recommendation
 September October November December January February March April May

1 1 1 1 2 2 2 2 2

Look to create action plans to develop competitive advantages.

Look to prepare action plans to modify the environment in favor of your business.

Look to create action plans to better seize the opportunities that the environment provides.

This may be a sign that you need to make profound changes to protect the company.
 INTERNAL EXTERNAL
CONFIG SWOT MATRIX CROSSING ACTION PLANS REPORTS DASHBOARDS INSTRUCTIONS
FACTORS FACTORS

DEFINITION AND FOLLOW

UP

WARNING: This is a demo version.

Weather
Action plans Factor items Responsible Area Weather start Progress status
order Forces weaknesses opportunities threats
The company has innovative
Make registration of the trademark with the INPI Strenght Silvia França Aministrative 4/15/2019 8/31/2019 In progress Late
differential
Mateus 1 The company has innovative differential The infrastructure is inadequate to the needs Exitem few competitors in the market No new product lines
The company has innovative
List innovations with the possibility of implementing Strenght Ilana Friedman Commercial 12/4/2017 12/6/2017 In progress Late
differential
Suzan Armstrong 2 Technology itself is essential to the business The means to make sales are not diversified Takes advantage of government policies There are a limited number of essential resources
The company has innovative
Work better advertising and marketing Strenght Flavia Marketing 12/4/2017 12/10/2017 completed Completed
differential
Humberto Garotti 3 The product is quality Operational efficiency is an unfavorable factor There are tax cuts expected There are no new customers entering the market

Make budget reform Weakness High turnover in staff Suzan Armstrong finances 12/9/2017 7/31/2019 In progress Late
Flavia 4 The portfolio of products / services is varied High turnover in staff Local economy growing The company has decrease in the market
Takes advantage of government
Find a new space for the physical store Opportunity Humberto Garotti Technology 2/1/2017 7/31/2019 not started Late
policies
Ilana Friedman 5 The cost is low and it helps to get higher profit The customer base is small 0 0

Train technical staff Weakness The customer base is small Humberto Garotti Technology 12/3/2017 7/31/2019 In progress Late
Heverton Diego 6 The staff was competent and intermeshed There is no available financial resources 0 0
Exitem few competitors in the
Search incentive laws that favor business Opportunity market Natalia Loyalty 12/4/2017 12/6/2017 In progress Late
Natalia 70 0 0 0

Contact companies in the textil sector Opportunity Local economy growing Ilana Friedman Commercial 12/3/2017 12/10/2017 In progress Late
Silvia França 80 0 0 0
The company has innovative
Planning the launch of new products Strenght Humberto Garotti Technology 12/4/2017 7/31/2019 In progress Late
differential
- 90 0 0 0

Reduce costs Opportunity There are tax cuts expected Suzan Armstrong finances 12/4/2017 12/10/2017 completed Completed
- 10 0 0 0 0
There are no new customers
Working the loyalty of current customers Threat Ilana Friedman Commercial 12/9/2017 12/13/2017 In progress Late
entering the market
- 11 0 0 0 0

schedule togethers Strenght The product is quality Silvia França Aministrative 9/1/2019 12/31/2019 not started Late
- 12 0 0 0 0
The means to make sales are not
Estrategia de Confronto Weakness diversified Humberto Garotti Technology 1/1/2019 7/31/2019
- 13 0 0 0 0
The company has innovative
Estrategia de Reforço: Strenght Ilana Friedman Commercial 7/15/2017 7/31/2019
differential
- 14 0 marca da minha e um cu 0 0
The company has innovative
Estrategia Ofensiva: Strenght Silvia França Aministrative 6/1/2018 7/31/2019
differential
- 15 0 0 0 0
The company has innovative
Estrategia Defensiva : Opportunity differential Ilana Friedman Commercial 7/15/2017 7/31/2019
- 16 0 0 0 0
Contratar empresa de Marketing e Acessoria de The company has innovative
Strenght Flavia Marketing 8/1/2019 12/31/2019
Imprensa differential
- 17 0 0 0 0
The company has innovative
Contratação de pessoas para formação das equipes Strenght Mateus Human Resources 6/1/2019 12/31/2019
differential
- 18 0 0 0 0
The company has innovative
Mapear a sazonalidade das vendas Opportunity differential Ilana Friedman Commercial 7/15/2017 7/31/2019
- 19 0 0 0 0
The company has innovative
Definir sistema de reputação Strenght Ilana Friedman Commercial 7/15/2017 7/31/2019
differential
- 20 0 0 0 0
The company has innovative
Definir sistema de avaliação Strenght Ilana Friedman Commercial 7/15/2017 7/31/2019
differential
- 21 0 0 0 0
The company has innovative
Definir sistema de bonificação / cupons Strenght Ilana Friedman Commercial 7/15/2017 7/31/2019
differential
- 22 0 0 0 0
The company has innovative
Definir os incentivos Strenght differential Suzan Armstrong finances 7/31/2018 7/31/2019
- 23 0 0 0 0
Desenvolvimento ferramenta nº6 para sacoleira - The company has innovative
Opportunity Humberto Garotti Technology 8/1/2019 7/31/2019
gestão de estoque differential
- 24 0 0 0 0
The company has innovative
Programa de Proteçao de propriedade Intelectual Strenght Natalia Loyalty 6/1/2018 12/31/2019
differential
- 25 0 0 0 0
Avaliar outras fintechs para os meios de The company has innovative
pagamentos Opportunity differential Suzan Armstrong finances 7/31/2019 7/31/2019
- 26 0 0 0 0
The company has innovative
Definir parametros de favoritar e listas de favoritos Strenght Ilana Friedman Commercial 7/15/2017 7/31/2019
differential
- 27 0 0 0 0
The company has innovative
Finalizar as Politicas de Privacidade Strenght Natalia Loyalty 6/1/2018 12/31/2019
differential
- 28 0 0 0 0
The company has innovative
Contratar acessoria Juridica Strenght differential Natalia Loyalty 6/1/2018 12/31/2019
- 29 0 0 0 0
Definir a distribuicao de lucros entre os The company has innovative
Opportunity Suzan Armstrong finances 7/31/2018 7/31/2019
fundadores e socios differential
- 30 Err:502 Err:502 Err:502 Err:502
Considerar as CNAES de atividade para aprovaçao There is no available financial
Weakness Humberto Garotti Technology 12/4/2017 7/31/2019
automatica do cadastro resources
-
Considerar a Lei da Certificaçao digital com os
codigos fontes e cookies para consessao dos The company has innovative
Strenght differential Humberto Garotti Technology 12/4/2017 7/31/2019
Termos e Regras Gerais dos usuários -
Finalizar e registrar os "Termos" para assinatura The company has innovative
Strenght Ilana Friedman Commercial 7/15/2017 7/31/2019
por tipo de Usuario differential
-
Definir fluxo operacional da emissao de NF de The company has innovative
Strenght Silvia França Aministrative 6/1/2018 7/31/2019
serviço de Propaganda aos usuarios Vendedores differential
-
Definir se os boletos enviados automaticamente ou The company has innovative
manipulados pelo Backoffice Opportunity differential Humberto Garotti Technology 7/30/2019 7/31/2019
-
Definir regras se vendedor cadastrara as The company has innovative
Opportunity Humberto Garotti Technology 9/1/2019 7/31/2019
especificações da Transportadora differential
-
Inclusão de selo de "Perfil verificado"pelo site, para The company has innovative
aumentar credibilidade de um vendedor Strenght differential Humberto Garotti Technology 9/1/2019 7/31/2019
-
The company has innovative
contrataçao de serviço de chat e 0800 Opportunity Silvia França Aministrative 10/1/2019 7/31/2019
differential
-
The company has innovative
Cruzamento de produtos Opportunity Humberto Garotti Technology 9/1/2019 7/31/2019
differential
-

Definir regras para banir e excluir contas Weakness The customer base is small Heverton Diego Customer Sucess 7/30/2019 7/31/2019
-
The company has innovative
Criar Blog para todos os usuarios Strenght Flavia Marketing 1/1/2017 9/30/2019
differential
-
Definir os prazos para liberação dos recursos após Operational efficiency is an
Weakness Suzan Armstrong finances 7/31/2018 7/31/2019
confirmação de recebimento unfavorable factor
-
Definir confeccção e desenvolvimento das nossas The company has innovative
Strenght Silvia França Aministrative 10/1/2019 7/31/2019
NF differential
-
Listar inovações com possibilidade de The company has innovative
implementação Opportunity differential Heverton Diego Customer Sucess 7/30/2019 7/31/2019
-
The means to make sales are not
Treinamento da equipe tecnica ( TI) Weakness Mateus Human Resources 6/1/2019 12/31/2019
diversified
-
The infrastructure is inadequate to
Treinamento da equipe Comercial Weakness Mateus Human Resources 6/1/2019 12/31/2019
the needs
-

Treinamento da equipe de Marketing Weakness The geographical location is bad Flavia Marketing 7/31/2019 9/30/2019
-
The brand is recognized in the
Buscar leis de incentivo que favoreçam a empresa Strenght Natalia Loyalty 6/1/2018 12/31/2019
market
-

Entrar em contato com empresas para parcerias Opportunity Local economy growing Ilana Friedman Commercial 7/30/2019 7/31/2019
-
Planejar lançamento de novas ferramentas e Technology itself is essential to the
aplicativos Strenght business Ilana Friedman Commercial 7/30/2019 7/31/2019
-
The cost is low and it helps to get
Trabalhar a fidelização de clientes Strenght Heverton Diego Customer Sucess 7/30/2019 7/31/2019
higher profit

Exitem few competitors in the

Agendar confraternizações internas Opportunity Mateus Human Resources 6/1/2019 12/31/2019
market

Participar de eventos e workshops do setor textil Opportunity Possibility of strategic partnerships Ilana Friedman Commercial 7/30/2019 7/31/2019

Disponibilizar as medidas e padronização ABNT The cost is low and it helps to get
Strenght Humberto Garotti Technology 9/1/2019 7/31/2019
( para os casos do vendedor não ter as proprias) higher profit

Desenvolver os layouts padroes das lojas da home The staff was competent and
Strenght Ilana Friedman Commercial 7/30/2019 7/31/2019
de cada vendedor e de suas politicas intermeshed

The portfolio of products / services

Desenvolver FAQ dos 4 tipos de usuarios Strenght is varied Ilana Friedman Commercial 7/30/2019 7/31/2019

The company has innovative

Definir valores das campanhas Strenght Suzan Armstrong finances 7/31/2018 7/31/2019
differential

The brand is recognized in the

Definir valores dos espaçõs publicitarios Strenght Suzan Armstrong finances 7/31/2018 7/31/2019
market

Contratação do pós-venda e equipe Customer

Sucess Strenght The product is quality Heverton Diego Customer Sucess 7/30/2019 7/31/2019

Definição das estrategias de retenção, educação, The portfolio of products / services

Strenght Heverton Diego Customer Sucess 7/30/2019 7/31/2019
monitoramento e upsell de leads is varied

The cost is low and it helps to get

Onboarding de novos usuarios Strenght Heverton Diego Customer Sucess 7/30/2019 7/31/2019
higher profit

The portfolio of products / services

1- Cadastro da fábrica Strenght Humberto Garotti Technology 7/1/2018 7/31/2019
is varied

The cost is low and it helps to get

flag perfil verificado Strenght higher profit Humberto Garotti Technology 9/1/2019 7/31/2019

1.2 Minha Loja - Personalizacao, polticias e layouts The staff was competent and
Strenght Humberto Garotti Technology 7/1/2018 7/31/2019
para venda intermeshed

The portfolio of products / services

2-Cadastro de Produtos (completo) Strenght Humberto Garotti Technology 7/1/2018 7/31/2019
is varied

The company has innovative

3- Pedidos - gerenciamento das vendas Strenght differential Humberto Garotti Technology 7/1/2018 7/31/2019

The brand is recognized in the

4- Financeiro Strenght Humberto Garotti Technology 7/1/2018 7/31/2019
market

5- Funcionalidades e Aplicativos : Strenght The product is quality Humberto Garotti Technology 9/1/2019 7/31/2019

Divulgação - sistema pago para destaque de The portfolio of products / services

produtos e lojas Strenght is varied Humberto Garotti Technology 9/1/2019 7/31/2019

The cost is low and it helps to get

6- Mensageria Strenght Humberto Garotti Technology 7/1/2018 7/31/2019
higher profit

9- Relatórios ( de vendas, financeiros, de marketing The staff was competent and

Strenght Humberto Garotti Technology 7/1/2018 7/31/2019
e divulgaçao) intermeshed

Desenvolvimento + Termo de Aceite APP - TC PRO ( The portfolio of products / services

RH) Strenght is varied Ilana Friedman Commercial 7/30/2019 7/31/2019

Desenvolvimento + Termo de aceite do APP- TC The company has innovative

Strenght Ilana Friedman Commercial 7/30/2019 7/31/2019
VENDA + differential

Desenvolvimento + Termo de contrataçao da The brand is recognized in the

Strenght Ilana Friedman Commercial 7/30/2019 7/31/2019
TextilCenter Publicidade ( dos epaços publicitarios) market
favorability index

Your grade is

2%
Balance - With a balanced scenario is worth investing more analysis time to find out if your focus is internal or external.

The favorability index shall be calculated by subtracting the notes of the strengths and opportunities by the notes of the weaknesses and threats. So it points to a percentage ranging from -200% to + 200% indicating the
environmental balance in which your company operates. Its formula is = IF (((+ Opportunities forces) - (+ Weaknesses Threats)) / ((+ forces Opportunities) + (Weaknesses + Threats))) x 2

overview of the internal and external factors

Strenght 32% Your strengths are lower than your weaknesses, how about thinking of action plans to get better grades compared to that item?

Your weaknesses are greater than your strengths, this is a classic warning sign that there are improvement points in your company, create action plans to reduce these
Weakness 33% weaknesses.

Opportunity 18% You have more opportunities than threats and this indicates a promising future, you just need to align which forces will optimize the chances of them actually happening.

Threat 16% Your threats are lower than their opportunities, but it's still worth analyzing their most relevant threats and creating action plans for them.

overview of the internal and external factors radar graph of the SWOT analysis
Strenght
400
Strenght 247
200
Weakness 256
Threat 0 Weakness

Opportunity 141

Threat 126
Opportunity
 Strenght
400

200

Threat 0 Weakness

Opportunity

Analysis of strenghts Analysis of weaknesses

The brand is recognized in the market 100 Operational efficiency is an unfavorable factor 75

The company has innovative differential 40 The means to make sales are not diversified 60

Technology itself is essential to the business 36 The geographical location is bad 50

The product is quality 20 The customer base is small 40

The cost is low and it helps to get higher profit 20 There is no available financial resources 15

Analysis of opportunities Threat analysis

Takes advantage of government policies 45 There are no new customers entering the market 80

Exitem few competitors in the market 40 There are a limited number of essential resources 18

Possibility of strategic partnerships 20 Lack of interest in social and environmental 10

initiatives

Local economy growing 20 The company has decrease in the market 10

There are tax cuts expected 16 No new product lines 8

Development of action plans

You have defined action plans for 16 of 20 of your main SWOT factors 80% Cool, you created action plans for all or most items. If all goes well, you will get results shortly. Congratulati

within Late
10
Status of their action plans Compliance action plans
10

2
2
0 0 0
waiting In advance In progress completed Late
l goes well, you will get results shortly. Congratulations!

Late

10
areas waiting In advance In progress completed Late Total Total as % Current
performance

Marketing 0 0 0 1 0 1 1 100%

finances 0 0 0 1 1 2 1 50%

Commercial 0 0 0 0 3 3 0 0%

Human Resources 0 0 0 0 0 0 0 No action plans

Technology 0 0 0 0 3 3 0 0%

Customer Sucess 0 0 0 0 0 0 0 No action plans

Loyalty 0 0 0 0 1 1 0 0%

Aministrative 0 0 0 0 2 2 0 0%

- 0 0 0 0 0 0 0 No action plans

- 0 0 0 0 0 0 0 No action plans

- 0 0 0 0 0 0 0 No action plans

- 0 0 0 0 0 0 0 No action plans

- 0 0 0 0 0 0 0 No action plans

- 0 0 0 0 0 0 0 No action plans

- 0 0 0 0 0 0 0 No action plans

- 0 0 0 0 0 0 0 No action plans

- 0 0 0 0 0 0 0 No action plans

- 0 0 0 0 0 0 0 No action plans

- 0 0 0 0 0 0 0 No action plans
- 0 0 0 0 0 0 0 No action plans
 CONFIG INTERNAL EXTERNAL SWOT MATRIX CROSSING ACTION PLANS REPORTS DASHBOARDS INSTRUCTIONS
FACTORS FACTORS

SWOT RESULTS PLANS RESULTS ANALYSIS BY AREA BY EMPLOYEE PRINTING

WARNING: This is a demo version.

Responáveis waiting In advance In progress completed Late Total Total as

Mateus 0 0 0 0 0 0 0

Suzan Armstrong 0 0 0 1 1 2 1

Humberto Garotti 0 0 0 0 3 3 0

Flavia 0 0 0 1 0 1 1

Ilana Friedman 0 0 0 0 3 3 0

Heverton Diego 0 0 0 0 0 0 0

Natalia 0 0 0 0 1 1 0

Silvia França 0 0 0 0 2 2 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0
Responáveis waiting In advance In progress completed Late Total Total as

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0
Responáveis waiting In advance In progress completed Late Total Total as

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0
Responáveis waiting In advance In progress completed Late Total Total as

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0

- 0 0 0 0 0 0 0
% Current
performance

No Action Plans

50%

0%

100%

0%

No Action Plans

0%

0%

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans
% Current
performance

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans
% Current
performance

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans
% Current
performance

No Action Plans

No Action Plans

No Action Plans

No Action Plans

No Action Plans
 04/01/2020
REPORT FROM THE SWOT ANALYSIS 4.0
1. SWOT results
2. Results action plans
3. Analysis by area
4. Analysis charge

41 de 62
 04/01/2020
1. SWOT Results

Analysis of strenghts Analysis of weaknesses

The brand is recognized in the market 100 Operational efficiency is an unfavorable factor 75

The company has innovative differential 40 The means to make sales are not diversified 60

Technology itself is essential to the business 36 The geographical location is bad 50

The product is quality 20 The customer base is small 40

The cost is low and it helps to get higher profit 20 There is no available financial resources 15

Analysis of opportunities Threat analysis

Takes advantage of government policies 45 There are no new customers entering the market 80

Exitem few competitors in the market 40 There are a limited number of essential resources 18

Possibility of strategic partnerships 20 Lack of interest in social and environmental initiatives 10

Local economy growing 20 The company has decrease in the market 10

There are tax cuts expected 16 No new product lines 8

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favorability index

Your grade is Balance - With a balanced scenario is worth investing more analysis time to find out if your focus is internal or external.

2% IF = (((Strenghts + Opportunities) - (Weaknesses + Threats)) / ((Strenghts + Opportunities) + (Weaknesses + Threats))) x 2

IF = (((247 + 141) - (256 + 126)) / ((247 + 141) + (256 + 126))) x 2 ► (((388) - (382)) / ((388) + (382))) x 2 ► ((6) / (770)) x 2 ► (0,0078) x 2 = 2%

general index of internal and external factors

Strenght 32% Your strengths are lower than your weaknesses, how about thinking of action plans to get better grades compared to that item?

Your weaknesses are greater than your strengths, this is a classic warning sign that there are improvement points in your company, create action plans to reduce
Weakness 33% these weaknesses.

You have more opportunities than threats and this indicates a promising future, you just need to align which forces will optimize the chances of them actually
Opportunity 18% happening.

Threat 16% Your threats are lower than their opportunities, but it's still worth analyzing their most relevant threats and creating action plans for them.

overview of the internal and external factors radar graph of the SWOT analysis
Strenght

Strenght 247 400

200
Weakness 256

Threat 0 Weakness

Opportunity 141

Threat 126
Opportunity

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2. Results action plans

You have defined action plans for 16 of 20 of your main

SWOT factors
80% Cool, you created action plans for all or most items. If all goes well, you will get results shortly. Congratulations!

20 20

Status of their action plans Compliance action plans

waiting 0 on Time 2

In advance 0 Late 10

In progress 0

completed 2

Late 10

Top 5: Analysis of action plans by area

Total According Late

Technology 22 22 0

Commercial 19 19 0

finances 8 8 0

Customer Sucess 6 6 0

Aministrative 6 6 0

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3. Analysis by area

areas Total Action Plans Total as % Current performance

Marketing 1 1 100%

finances 2 1 50%

Commercial 3 0 0%

Human Resources 0 0 No action plans

Technology 3 0 0%

Customer Sucess 0 0 No action plans

Loyalty 1 0 0%

Aministrative 2 0 0%

- 0 0 No action plans

- 0 0 No action plans

- 0 0 No action plans

- 0 0 No action plans

- 0 0 No action plans

- 0 0 No action plans

- 0 0 No action plans

- 0 0 No action plans

- 0 0 No action plans

- 0 0 No action plans

- 0 0 No action plans

- 0 0 No action plans

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4. Analysis Responsible
responsible Action plans Total As % Current performance areas Action plans Total As % Current performance

Mateus 0 0 No Action Plans - 0 0 No Action Plans

Suzan Armstrong 2 1 50% - 0 0 No Action Plans

Humberto Garotti 3 0 0% - 0 0 No Action Plans

Flavia 1 1 100% - 0 0 No Action Plans

Ilana Friedman 3 0 0% - 0 0 No Action Plans

Heverton Diego 0 0 No Action Plans - 0 0 No Action Plans

Natalia 1 0 0% - 0 0 No Action Plans

Silvia França 2 0 0% - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

- 0 0 No Action Plans - 0 0 No Action Plans

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Favorable Index SWOT Radar percentage split of SWOT

2% Forças
300
16%

Balance - With a balanced scenario is worth investing more 32%

analysis time to find out if your focus is internal or external.

most relevant SWOT items 18%

Ameaças 0 Fraquezas

Force The brand is recognized in the market

Operational efficiency is an unfavorable

Weakness factor

33%
Opportunity Takes advantage of government policies

There are no new customers entering the Oportunidades

Threat
market Strenght Weakness Opportunity Threat
defined action plans Conformity Ranking
22 of 5 areas with action plans
10

74 19

Focus on the most important items

80%
8
You have defined action plans for 16 of 20 of your main SWOT
factors 6 6
10
2
Status of action plans

2
0 0 0 0 0
0 0 0
waiting In advance In progress completed Late within Late Technology Commercial finances Customer Sucess Aministrative
 INTERNAL EXTERNAL
CONFIG
FACTORS FACTORS

STEP BY STEP FAQ

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WORKSHEET SWOT ANALYSIS

IMPORTANT: READ THE STEPS AND UNDERSTAND THE WORKSHEET

Step 1 CONFIG

Step 2 INTERNAL FACTORS

Step 3 EXTERNAL FACTORS

Step 4 SWOT MATRIX

Step 5 CROSSED SWOT

Step 6 ACTION PLANS

Step 7 REPORTS

Step 8 DASHBOARDS
 EXTERNAL
SWOT MATRIX CROSSING ACTION PLANS REPORTS
FACTORS

SUGESTIONS ABOUT

T ANALYSIS 4.0
TAND THE WORKSHEET

Register areas and those responsible for each of them in your company.

According to the methodology of the SWOT analysis, a company has two internal factors: strengths and weaknesses.

After defining the internal factors, external set: opportunities and threats.

View the SWOT matrix with the 5 most important items for each factor

Cross data combining their strengths and weaknesses with threats and opportunities.

Create action plans in accordance with the main items of SWOT analysis of your business and crossings made

See 5 reports with the main worksheet information

See a control panel with all the main indicators of SWOT analysis and its action plans drawn
 REPORTS DASHBOARDS INSTRUCTIONS

ompany.

y has two internal factors: strengths and weaknesses.

nd threats.

h factor

eats and opportunities.

T analysis of your business and crossings made

is and its action plans drawn

 INTERNAL EXTERNAL
CONFIG SWOT MATRIX CROSSING ACT
FACTORS FACTORS

STEP BY STEP FAQ SUGESTIONS ABOUT

WARNING: This is a demo version.

1. What means SWOT?

The term SWOT is an acronym derived from the English language, and is an acronym for Strengths
(Strengths), weaknesses (Weaknesses), Opportunities (Opportunities) and threats (Threats).

2. What is SWOT analysis?

SWOT Analysis or Analysis SWOT or SWOT (Strengths, Weaknesses, Opportunities and Threats) (in
Portuguese) is a tool used to make scenario analysis (or environment analysis), being used as a basis for
management and strategic planning of a company but and may, due to be used for any kind of scenario
analysis, from the creation of a blog management of a multinational.

3. What are internal factors?

These are the specific characteristics of your business. strengths or weaknesses of your team, or
unproductive excellence in internal processes, etc. Ie strengths and weaknesses relative to other market
players.
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OUT

4. What are external factors?

These are the characteristics and changes that the market as a whole may have that could benefit or hinder
your business. Opportunities are the positive and Threats are negative.

5. What is SWOT

It is a matrix in which they identify their greatest strengths, weaknesses, opportunities and threats. It
distinguishes the internal environment - (factors and internal realities - strengths and weaknesses) and
external environment (factors and future aspects - opportunities and threats) of the organization.

6. How to unlock the spreadsheet?

Just enter the top menu "review" and select the item unlock sheet in the Changes group. Spreadsheets do
not have passwords just are blocked to improve the usability of them.
 INTERNAL EXTERNAL
CONFIG SWOT MATRIX CROSSING
FACTORS FACTORS

STEP BY STEP FAQ SUGESTIONS

WARNING: This is a demo version.

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