MORPHOLOGICAL ANALYSIS OF

LAPTOP’S BRAND

 MAIFAH DIAPATI UTAMI

 IRMAWATI
 DIFTAH CAHYANA PUTRA

ENGLISH EDUCATION

FACULTY OF LANGUAGE AND LITERATURE

STATE UNIVERSITY OF MAKASSAR

2018
A. BACKGROUND
Laptops are very helpful media person's routine work, both in
terms of presentation, reporting, designing advertisements, chat (FB,
Twitter, etc.),create tasks or copy tasks and so on.
This is a common benefit laptop for both students, college students
etc:
a) Get the job done faster
b) Increase the creative power of our brains must be objective.
c) Flexible.
d)Field of new money.
field of money that has a very good meaning is very tempting,
whether as merchants, repairmen, middlemen, or employees in the
company's own laptop, although it continues to rise.
e)Entertainment
But each time someone chooses leptop without knowing the
specifics beforehand or just follow the trend, so that we analyze the
brand of some laptops, because the name could convey the advantages
possessed by the laptop
B. ANALYSIS
1. DELL
DELL is an American multinational computer technology
company based in Round Rock, Texas, United States. The word
‘DELL’ is formed by applying an acronimy word formation process of
‘Digital Electronic Link Library’ the phrase of these words means
DELL as a company which manufactures laptops with a breakthrough
as an electronic technology library.

2. MICROSOFT
MICROSOFT is Technology corporation that focuses on the
development and implementation of software used on computers and
on the World Wide Web. The word ‘Microsoft’ is formed by applying
Compounding word formation process of the word ‘Micro’(n) and
‘Soft’(adj) and make a new meaning. The phrase of ‘microsoft’ means
a small computer that contains a microprocessor as its central software
processor.

3. COMPAQ Computer Corporation

Compaq Computer Corporation was founded in 1982 by
Rod Canion, Bill Murto and Jim Harris. Its first product, released in
1983, was a portable computer. The word ‘Compaq Computer
Corporation’ is formed by applying Compounding and Blending word
formation process. Compounding process is done on the word
‘Compaq Computer Corporation’.
 Blending process on the word ‘COMPAQ’ from
‘Compatibility’ and ‘Quality’ then its combined with the word
‘Computer’ and ‘Corporation’ to create a new word. Which is means
Computer companies that offer excellence in compatibility and
quality.

4. ASUS

ASUS is a Taiwanese multinational which is into the business of

manufacturing and selling of computer hardware and electronic
products. The word ‘Asus’ is formed by Clipping word formation
process which is cutting the first three letters of the word “Pegasus”.
The meaning of word ‘ASUS’ has an implied meaning that it signifies
the creative spirit, strength and purity exemplified by this mythical
creature.

5. SONY VAIO

SONY VAIO was originally a brand of Sony Corporation,

introduced in 1996. Sony sold its PC business to the investment firm
Japan Industrial Partners in February 2014 as part of a restructuring
effort to focus on mobile devices. The word ‘SONY VAIO’ is formed
by applying Compunding and Acronimy word formation process.
The acronimy process done with the word ‘Visual Audio
Intelligent Organizer’ shortened to VAIO and then compounded with
the word SONY. It means SONY VAIO is a brand that offers Visual
and Audio as a heritage of Sony itself and [are still important] as
they're clearly entering into a world of high definition."
 6. LENOVO

LENOVO is the world's largest personal computer vendor by

unit sales since 2013.. The word ‘LENOVO’ is formed by blending
process of two words, “ Le” (from the old name ‘Legend’) and
“novo”, Latin word which means “new”. In a sense, Lenovo means
The New Legend.

C. CONCLUSION

The most frequently used word formation process are compounding

and acronimy. Compounding is the word formation process in which two or
more lexemes combine into a single new word. Compound words may be
written as one word or as two words joined with a hyphen. Acronymy is the
process whereby a new word is formed from the initial letters of the
constituent words of a phrase or sentence. For example, from the initial letters
of the words of the phrase North Atlantic Treaty Organization, the word
NATO is formed.
REFERENCES:
https://en.wikipedia.org/wiki/List_of_laptop_brands_and_manufacture
rs
https://successstory.com/companies/asus
http://www.alphr.com/news/business-software/212616/sony-redefines-
the-meaning-of-vaio
https://en.wikipedia.org/wiki/Vaio
http://www.businessdictionary.com/definition/Microsoft.html
https://en.wikipedia.org/wiki/Dell
ttps://blogs.msdn.microsoft.com/naturallanguage/2006/09/14/word-
breakers-and-morphological-analysis/
ttps://blogs.msdn.microsoft.com/naturallanguage/2006/09/14/word-
breakers-and-morphological-analysis/
ttps://blogs.msdn.microsoft.com/naturallanguage/2006/09/14/word-
breakers-and-morphological-analysis/