Professional Documents
Culture Documents
4 Reasons Why You Should Choose Digital Marketing Over Traditional
4 Reasons Why You Should Choose Digital Marketing Over Traditional
Traditional
The exploding growth of digital marketing has gradually but effectively overshadowed
traditional marketing. Statistics support this statement — The last five years have seen a
steady increase in digital marketing budgets, directly affecting traditional marketing
expenditure, which has been continually declining.
This is an indication that keen marketers realised the potential of digital marketing even half
a decade ago. But it’s never too late to start. Read on to find out why replacing traditional
marketing with digital should be your go-to strategy this year.
Today, 88% of customers research a product online before buying it, even if the purchase is
going to be in-store. Cold calls and roaming salespeople, which used to rule the pre-internet
sales strategy are practically useless now.