Name: Tushita Abrol

Subject: Applications in fundamental software.

Title: Research proposal
Topic: ADVERTISING STRATEGIES OF VARIOUS GARMENTS IN DIGITAL MEDIA.
ADVERTISING STRATEGIES OF VARIOUS GARMENTS IN DIGITAL MEDIA

INTRODUCTION
Advertisers are expected to shift and spend millions in internet advertising in the coming years
than TV, print ads and other traditional advertising media. With the rapid growth in technology,
the internet is becoming an important one stop point for consumers in finding most of their needs.
Be it communication, entertainment, shopping, information search, internet serves as a panacea
for all their requirements. Many consumers are online every day for their personal work, but do
they notice the ads, banners displayed on that webpage, and most important their recall value.
This study help to investigate the online presence of various branded players and analyze the
metrices or measure online players of garments use.

OBJECTIVE
To examine the presence of various branded garment players.
To examine the metrices used by branded garment players.

Stages of analytics
Collection of data &compilation of data
analysis and monitoring of data and players/visit the players
metrices used by players.
result and conclusion of data.

Online players
ZARA
LEVI’S
H&M
NIKE
ADIDAS
FOREVER21
MADAME
VAN HEUSEN
VEROMODA
MONTE CARLO

METRICES/MEASURES TO ANALYSE THE PLAYERS/Methodology:

We can analyse the players by examine the people following these players in different social sites
and by knowing the presence of their individual apps.
We can do this by :
Survey
Hypothesis&Statistical model: descriptive frequencies , regression ,correlation
the measures are-
total site traffic
impression
clicks
cost per ciick
life time value etc.