Guru Nanak Khalsa Institute of Technology and Management- Technical Campus,

Yamunanagar
Sessional-01
Subject:IM; Code:MM-401
Max. Marks: 30 Max. Time: 1.5 hours
Question no. 1 is compulsory. Attempt any three questions. Each question carries equal marks.
1. Write short note on following:
a. Difference between Franchising and Licensing
b. Write the full form of INCO terms, UNCITL, IMF and WTO.
c. joint Venture
d. Define International Marketing
e. Define segmentation
2. What are the reasons and motivations to enter International markets?
3. Are domestic marketing and international Marketing different only in scope but not in
nature? Discuss.
4. Describe the various tariff and non tariff barriers in details.
5. What do you understand by EPRG framwork?
Guru Nanak Khalsa Institute of Technology and Management- Technical Campus,
Yamunanagar
Sessional-01
Subject:IM; Code:MM-401
Max. Marks: 30 Max. Time: 1.5 hours
Question no. 1 is compulsory. Attempt any three questions. Each question carries equal marks.
1. Write short note on following:
a. Difference between Franchising and Licensing
b. Write the full form of INCO terms, UNCITL, IMF and WTO.
c. joint Venture
d. Define International Marketing
e. Define segmentation
2. What are the reasons and motivations to enter International markets?
3. Are domestic marketing and international Marketing different only in scope but not in
nature? Discuss.
4. Describe the various tariff and non tariff barriers in details.
5. What do you understand by EPRG framwork?

Guru Nanak Khalsa Institute of Technology and Management- Technical Campus,

Yamunanagar
Sessional-01
Subject:IM; Code:MM-401
Max. Marks: 30 Max. Time: 1.5 hours
Question no. 1 is compulsory. Attempt any three questions. Each question carries equal marks.
1. Write short note on following:
a. Difference between Franchising and Licensing
b. Write the full form of INCO terms, UNCITL, IMF and WTO.
c. joint Venture
d. Define International Marketing
e. Define segmentation
2. What are the reasons and motivations to enter International markets?
3. Are domestic marketing and international Marketing different only in scope but not in
nature? Discuss.
4. Describe the various tariff and non tariff barriers in details.
5. What do you understand by EPRG framwork?