The Owlet Band

WRITING PROPOSAL

Class: ESP500
Name: Daniela Huenumilla Arriagada
Teacher: Carolina Toro Perez

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Executive Summary
Many times new moms have constant fears about how is the baby’s heartbeat, and
how to be in a position that does not affect the baby. So, that is why we have this
product calling the Owlet Band. Now even expectant moms can know their baby is
okay. It will cost a total of 50.000 Chilean pesos.
As a company we seeking the benefit so that all the country's parents can obtain
this wonderful product, with the possibility that it reaches every corner of Chile, we
want to expand our ties with the Ministry of Social Development and Family.

Introduction
I am a computer programmer and software engineer of the Duoc Uc Institute. I am
currently working in a software development company called Owlet Care, which
seeks the well-being of babies in their initial stage of life, and the peace of mind of
parents when using monitoring products, where they can observe through their
mobile devices the status of their baby. I’m work as a Project Manager, where I
evaluate and bet on new technology developments innovating in the market and
optimizing existing products to the times and technology of today.
With knowledge in web and mobile application development.
Knowledge in business marketing and project planning, obtained in Sercotec
training courses.

Pregnancy is one of the best times of the woman, a different stage for the couple, a
time of reflection and self-knowledge, and probably will happen a few times in your
life.
It is a beautiful path in which if you follow a few guidelines, all of them very logical
you can continue to make your normal life, do not be overwhelmed or stressed
before your time.
For this, one day seeing a relative how she endured her pregnancy, restricting
many activities for fear of harming her baby, or sometimes not having knowledge
about his beats, and insomnia that passed for fear of hurting your baby, motivated
me to design a band called Owlet Band of soft and thin fabric that envelops the
abdomen and the lower part of a woman's back in the sweet wait, it is a mental
tranquility machine for the future and anxious parents.

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Problem Statement
Intrauterine fetal death due to uteroplacental insufficiency usually occurs
between obstetric evaluations when gestation is not being actively
monitored.

I have identified common problems or worries that mothers suffer in their first
pregnancy, problematic as if there will be beats? Is everything all right? Will they
be one or two babies? , worries that usually appear during the first trimester of
pregnancy.
The most repeated concern in the mothers are Fear of losing the baby and Fear of
hurting the baby, it's something that worries throughout the pregnancy, especially
in what position to sleep because some people say they can sleep on the left side
and some people say they can sleep on the right side, generating doubts and
discomfort at the time of sleeping of the mother to not avoid damaging any organ of
the baby.
Previous studies have reported that going-to-sleep supine may increase late
stillbirth (≥28 weeks’) risk by more than two-fold compared to left side going-
to-sleep position. However, it is not clear if this risk differs between preterm
(≥28-36 weeks’) and term (≥37 weeks’) gestations.

There are many news portals or blogs where they mention this type of problem, but
they do not offer a technological and comfortable solution like the one I am looking
for, taking into account that there are long periods of appointments with the doctor,
which means that you can’t always know exactly how is the baby, causing anxiety
problems in the mother.

In our portal we find this testimony:

Melissa Savoie
JUNE 5, 2019
I wish this had been available four years ago when I lost my son at 39
gestational weeks due to a kink in his cord. This technology could’ve saved his
life!

He was perfectly fine on a Monday afternoon when I saw my OB for a check-up

and final ultrasound before my scheduled C-section, but by Wednesday night,
he had stopped moving. By the time we got to the hospital, it was too late. The
doctor said his heart had probably stopped the day before, judging from my
son’s appearance upon delivery. I often wonder how his death might’ve been
prevented, and this is the answer!

My husband and I often debate whether we want to try for another child, but
the idea of losing another baby is holding us back. This would be a game
changer for us.

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I hope you all are able to save many families from the heartache of enduring a
stillbirth with this new technology.

Target Population
The target audience is to reach the majority of the Chilean population and families,
specifically women of a certain age range, from adolescent pregnancies that often
arise to women of 40 years and over.
Taking into account that in Chile every day there are 688 births as established by
the INE (National Institute of Statistics), and annually around 231,749 births.

Table showing live births, crude birth rates and relative variation of regional rates
with respect to national rates.

Goal
As a team, we decided to develop a fetal ECG (Electrocardiogram) monitor that
can be used throughout the day to confirm fetal well-being.
Rapid advances in the development of “wearable” physiologic monitors linked to
smart phone apps allow us to envision novel methods for evaluating the health of a
pregnancy, potentially allowing intervention before fetal death or damage from
asphyxia occur. And, thus attending to the mother's recurring concerns

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Objectives
The development of the band's manufacture and the development of the project
takes a time of 6 months of work, where it will comply with the following:

The use of bands during pregnancy brings benefits because:

 They help reduce pain. Back pain and joint pain during pregnancy can be
frustrating. A study in Spine Journal(a medical journal), The prevalence of
back and pelvic pain during pregnancy was investigated. They found that 71
percent of women reported pain in the lower back and 65 percent reported
pain in the pelvic girdle.

 This band can track the fetal beats by an electrocardiogram.

 Automatically count the kicks that your baby makes.
 Measure the amount of contractions of the mother.
 The application allows to inform about the position that the mother must
choose to sleep.
 The system allows recording the heartbeat of the baby, and then the mother
can download or share the archive from the application.
 The application constantly alerts through notifications about the baby's
condition.

Methods
Our Band Project Team is made up of 8 professionals, of which each one fulfills a
role within the development of the project.

Project Manager

Developers

Quality Design Mechanical

Marketing
Engineer Design Engineer

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Project manager
Daniela Huenumilla - Software engineer

Mobile Application Developer. (Android and iOS platforms)

Andrea Paris - Software Engineer
Bastián Arriagada - Programmer Analyst

Product quality
Diego Huenumilla - Quality Design Engineer

Product development
Francisca Pavéz - Mechanical Design Engineer

Product Marketing
Tara Arriagada - Publicist with mention in Marketing

Professional guide
Alejandro Mardones – Obstetrician gynecologist

Accountant
Ana Huenumilla – Auditor

Development of the band

We need a wearable fabric band worn around the maternal abdomen was
developed with various novel electrode materials and using various electrode
placement patterns.
Low-cost breathable materials and miniaturized accessories were selected to allow
a comfortable fit.

We work associated
with DUPONT NEW
INTEXAR ™(Smart
Clothing)
Made with the ultra-thin
DuPont ™ Intexar ™
fabric sensors: it feels
more like comfortable
clothes instead of a
weird medical device.

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For the development of the application and product

3 High-end computers to develop the design and development of the product and
the application.
Arduino sensor board, to obtain the heart rate, contractions and the connection
with the mobile application.

Prototype of Mobile Application

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Chronogram
For the development of the project a method is used based on the cascade
methodology, which has a sequential process, separating the development of the
project in stages one after the other.
The first Project Management, once completed, enters the project planning stage,
after the completion of this stage, the Project Development goes on and finally the
execution of the project.

Month March April May June July

Week 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Project
Management
Human Resource
Planning
Communications
plan
Procurement Plan
Planning and
Formulation
Definition of work
team
Definition of
Acquisitions
Elaboration of the
project plan
Execution and
Control

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Month March April May June July
Week 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Project
development
Formulation of the
Business Plan
Formulation of
organization and
functions manual
Formulation of
good
manufacturing
practices plan
Acquisition of
various materials
for the
implementation of
the company
Purchase
equipment for
production
Sign contracts
with suppliers
Project execution
Production
execution
QA(quality
assurance)
Costs control
Marketing and
advertising

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 Budget

Detail Total (chilean pesos) Justification

2 Dell Notebook Inspiron 15 $1.229.980 High-end notebooks, which is able to support in a

Intel Core i7-8250U 8GB 1TB fluid way development applications like Android
15.6” Studio, Sublime Text, Laragon and the database.
1 Apple AIO iMac Intel Core i5 $929.990 Computer in order to support Adobe Photoshop
8GB 1TB 21.5” CC program and 3D images for web page design,
Owlet band prototype design, Mobile application
design and for business use of the company.
100 Band Production $350.000 Bands with DuPont Intexar technology
($3.500unit)

Arduino Sensor 100 Units $170.600 Heart Rate Sensor Module Puls blood oxygen
($1.706 unit) concentration test for Arduino STM32

Upload mobile app to Google $17.325 Cost to publish the app to Google Play
Play

Web Hosting $50.000 Hosting to host web applications, License 1 year

Upload mobile app to App $68.607 Register as an iOS developer with the benefit of
Store uploading an undetermined number of applications
Single application plan $14.280 License per month
Photoshop
Internet $22.000 30 Mb. Per month

Electricity $25.000 Per month

Water $7.000 Per month

Rent $250.000 Per month

Salaries $3.535.440 Per month

3 Extra technicians $960.000 Per month

100 cardboard boxes with $98.200

company logo

Common expenses $50.000 Per month

Total Amount $7.778.422

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Specification of the salary of each participant of the project, calculation made by
hours of work performed.

Conclusion
Wake up to important insights into the wellness of your developing infant during the
second and third trimesters of pregnancy
By taking into account the use of soft and comfortable fiber blends, Owlet Band
embraces the growing body shape and change of the mother from 24 weeks to full
term and uses passive and reliable ECG technology 30 times smaller than a
technology comparable. Due to their thin qualities, the sensors provide exceptional
comfort without compromising the quality of the signal to "place a network" of
sensors over the entire abdomen and track the well-being of an unborn baby while
moving inside the womb.

This product could be a game-changer in determining the wellness of a fetus.

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Appendix
Sentiment amongst over 300 pregnant women tested internally has been extremely
positive, with respondents noting the No. 1 benefit of the Owlet Band being the
assurance that their baby is okay. In addition, they stated feeling even more peace
of mind being able to hear their baby’s heartbeat and view live readings via the
app.
Information via https://infomeddnews.com/expectant-moms-can-know-their-baby-is-
okay-with-the-owlet-band/

Some opinions on the possibility of obtaining the Beta product.

Tyler Nicole Harris

MAY 28, 2019
I would love to be chosen ! I’m 26 and currently 25 weeks with baby
number 2 ! I’d love to try this out and also be able to tell all my friends
about it as we have all entered an age where we are starting to get
married and have children ! It sounds like an amazing product !

Katelyn
JUNE 1, 2019
I would love to be selected for Beta testing! I am due in late November
with twins! I can only imagine the peace of mind this product will bring
to expecting mothers!

Faith Mostella-Morgan
MAY 23, 2019
Hello! I am a first time mommy to be, and my baby girl is due October
28, 2019. I am currently 17 weeks. I would love to be a part of the Beta
testing. I would be reliable and offer helpful feedback on the product.
Please consider me for this trial. Thanks!

Toni Register
MAY 18, 2019
Hello my name is Toni Register. My husband and I are trying again for
our 3rd pregnancy. Our first was an ectopic and our second was a still
born at 35 weeks. I would do anything to get my hands on this product
wether it’s just for a trial or if you could add me to a waiting list please!

felishathis s e
MAY 17, 2019
this seems like an amazing way to get connevted with my baby. i cant
wait to try it.

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Our previous project launched in 2017 called The Owlet Smart Sock baby monitor
uses clinically-proven technology to track your infant's heart rate and oxygen
levels. Using Bluetooth, the Smart Sock sends this information to the base station
which is designed to notify you with lights and sounds if something appears to be
wrong. Using Owlet's app, you can see real-time wellness data and receive direct
notifications on your phone.

With 6.2k downloads to date, on iOS and Android platforms

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