VISUAL CONTENT? “150% more retweets than tweets Q without images i ——— Companies will 30 y of their 32° creating visval content eae tees ill be /a Fra of b2b marketers prioritize Canon ase ie creating visual assets as come from video in tof th itent mateo ed Carne ee Ret Remenso the most important form of content for their business. a rw oe ry a) rr LW a a) rw Wyis Tips to Boost Your +, Efforts 1 Be Consistent Keep your branding in focus by Font, Font sizes, colors that define your brand and use them consistently throughout your campaigns. AE VATED OA EEE ee SSE Organize logos and images and identify valuable visual assets to arrange them efficiently. Identify: o Document usage requirements ic) Graphic Assets @ Dedicated images for campaigns 6 Style Guides @ Restricted use images 6 Icons 6 High-value images @ Imagessh Display Data Visually Human brain processes images Es eS 60,000 times Faster than text! Use data widgets to represent data visually and creatively. This will make it easier for your target audience to consume and make sense of that data. ui | Add Emotions Incorporate emotions in your visuals to foster a stronger connection with your target audience and convey feelings.5 Repurpose Visuals Reuse visuals by combining or breaking down different visual elements. Include interesting visuals in more places and extend your visual content’s reach. evisnex 0060 www branex.co uk