Reading Journal Chapter 11

1. You don’t want to say that your audience isn’t making good decisions in their choices.

You’re writing your speech to a group of decision makers who can actually implement

your idea.

2. It helps to provide historical context to the issue that you are addressing.

3. You need to present a problem and the harms that are associated with the problem.

4. You need to consider the impact that the problem causes. Is it impactful for a significant

amount of people? Or is it significantly impactful to a small amount of people?

5. You need to present a plan and a way to implement that plan.

6. You also need to prove that your plan will directly solve the problem and harms

associated with the problem.

7. Finding similar examples that have proved successful in the past can be helpful when

trying to defend your plan.

8. You need to list the advantages that your plan creates, rather than just solving the

harms. It’s important to differentiate between these two.

9. The first main point will dictate what you say in the second point. Make sure that they

match in order to not lose your audience.

10. In your conclusion, you need to make sure that you have a call to action so your target

audience can know what to do immediately following.