Improve Performance Of

WordPress Landing Page?

For years, the landing page has been a powerful tool for leads generation.

Some people focus on making it compelling to get visitors to click CTA

while the rest on making it visually appealing to keep them engaged.

There are differences in opinions as well when it comes to placing CTAs on

the landing page.
Some believe that adding one CTA on the landing page is enough while
others put more than one on that page.

They might not know but adding multiple CTAs to the landing page can
confuse the visitors and they might leave the page within a moment.

No matter what your perspective is when it comes to landing page design,

at the end of the day what you want is a high conversion rate.

To help you achieve that, we have put together a set of strategies in this
blog post following which WordPress users can improve their landing page
performance.

When you finish this post you will have enough knowledge about ways to
gain higher conversion rates.

So, get ready to dive into the details as we are going to reveal the secret
strategies.

But before starting your reading journey, let me tell you something
important about SFWP Experts. It is the ​best web design Los Angeles
company when it comes to offering a host of high-quality services
including landing page design and development, website design and
development, online advertising and promotion, search engine optimization
and pay per click. That’s not all you can also contact them for website
hosting, maintenance, and redesign services to ensure that your site runs
smoothly and deliver a great user experience.

Now, let's get back to the point for which you came here.

Top 5 Strategies To Improve The Performance Of

WordPress Landing Page
1. Keep Tracking Your Landing Page Metrics

To be able to realize how you can improve your landing page performance,
the first thing you need to do is figure out what it lacks and what it needs.
To do that, you need to keep track of its metrics regularly such as traffic
source, bounce rate, page visits, session duration, and conversion rate.

The most suitable plugin to track all these activities is Google Analytics.

As soon as you get to know how people come to your site, how many views
it gets, and how long visitors spend time on your website, you can make
the changes that will improve the overall results.

In case you are not able to make the edits or changes yourself, you can get
in touch with us and we will optimize your landing page to achieve great
results. Our Los Angeles web design company offers its services to
multiple organizations ranging from small and medium sized businesses to
big companies. The professional services on the list are WordPress web
design and development, WordPress plugin development, landing page
redesign, copywriting, content marketing, SEO and PPC.

2. Make Your Landing Pages Responsive

With the increasing users of mobile phones and other small screen devices
in the world, the importance of making responsive websites as well as
landing pages has also increased. Did you know more than 70% of visitors
leave your website if it is not accessed properly on mobile phones.

Therefore, it is important for you to create an engaging and actionable

version of your landing page first, and then make it mobile-friendly using
different WordPress plugins. One that I would like to mention here is
Beaver Builder.

It is the most suitable plugin for WordPress as far as building a

well-performing mobile-friendly landing page goes.

Some of the useful features it has:

- Easy drag and drop interface with live front-end editing

- Excellent theme editing option using WordPress Customizer
- Reusable templates and themes
- Quick support for the shortcodes and widgets
- Translation support
- Import and export convenience
- Advanced editing options

However, if you find some problem while making mobile-friendly landing

pages, don’t forget to make conversation with us. The designers and
developers working at our Los Angeles web design company specialize in
mobile-friendly landing page design and development, ecommerce web
design and development, and mobile app development. Not just this, we
can also help you with email marketing, internet marketing, social media
marketing, and SEO & PPC services.

3. Eliminate The Distracting Elements

There are many website administrators out there who activate annoying
pop-ups on their page asking visitors to like their social media page or
share content online. It falls in the category of distracting elements and you
must remove it from your page ASAP. Instead of this you should engage
your visitors with informative and interesting content followed by social
share buttons.
This way, you will not be able to just offer a good user experience but also
provoke their genuine intention to share your page. This way you can
indirectly compel them not to leave your page and go to your competitors.

Our top pick for this is Social Media Feather plugin that lets you enjoy the
benefits of social share buttons by offering more attracting features.

They are:

- Social sharing and widgets for each of your posts.

- Sharing and following on a variety of social networking sites
- Full customization option for titles and URLs
- Minimalistic social bookmark and all

If you want to customize your landing page as per the accessibility and
usability of your target users, you should visit our website and drop us a
line. The representatives of our Los Angeles web design company will get
back to you ASAP, listen to your landing page requirements and fulfill it
ASAP. Be informed that we provide almost all types of business
development services including exceptional web design, web development,
conversion rate optimization, search engine optimization, and pay per click
advertising.

4. Optimize Your Landing Page For Search Engine

Results

If you’re still unaware of the fact that SEO is important for websites and
landing pages, it is more likely that you will incur loss in near future.
Nobody likes their landing page to be ranked on the fifth page instead of
the first even if it is well-designed.
So, it doesn’t matter how enticing the landing page you have created
unless users are able to find it. Thus, it is super important to optimize your
landing page for search engines like Google and make it visible to your
users for higher chances of conversions.

Ideally, Yoast SEO is the plugin that you should be using to optimize your
content for search engines.

It is available in both free and premium versions, packed with a lot of

essential features such as:

- Content optimization for particular keywords

- Adds schema.org data to explain Google the reference of your content or
what does it include
- Manual monitoring option for all pages to inform you if there is any scope
for changes for optimizing it
- Google preview of pages and the readability checker for content
- Compatible with both WordPress editors - classic and block

5. Provide Quick Customer Support For Higher

Landing Page Conversions

One of the key factors that significantly impacts your visitor’s experience is
real-time support. It can make or break a deal when customers are almost
ready to make a purchase.

Just by adding a well-developed WordPress live chat plugin to your landing

page, you can improve its overall performance in more than one way:

- Capture sales leads by providing round the clock assistance

- Reducing bounce rate by encouraging visitors to take actions
- Offer a friendly-experience to visitors that will help in building trust and
credibility

As far as my experience is concerned, I will recommend you to go for

ProProfs Live Chat that will boost your landing page conversions.

With this plugin you get access to some amazing features such as:

- Monitoring the behavior of visitors coming to your landing page quickly

- Providing prompt chat support based on the behavior of your visitors
- Canned responses to intercat faster with visitors
- Chat ratings and feedback to ensure the delivery of optimal experience
- Chat session reports
- Mobile-friendly software

Final Thoughts

As you have seen, if your aim is to boost your landing page conversion
rate, you will need to work on improving the user experience including the
real-time support. It evokes a sense of trust in the user's mind and they
consider becoming your customer. Once you start implementing the
strategies listed out in this blog, soon you will notice a difference in the
performance of your landing page. However, if you want to take your user
experience to a whole new level and want to see surprising results, I
suggest you focus on resolving each query reported by each user (as far as
it is possible).

Apart from this, if you need our help in any manner, be it building a landing
page from scratch or attracting your potential customers, just let us know
your query in any way. We want to engage with our clients actively in order
to resolve their problem and grow their business. And, it doesn’t end here
as you can also ​get a hold of our ​Wordpress website design company​,
SFWP Experts for availing services like modern web design and
development, WordPress website redesign and development, software
development, SEO, PPC, content marketing, social media marketing, and
online marketing.

Contact Details:

213-277-9177
la@sfwpexperts.com
Wordpress Developer

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