MKTG 352: SPRING 2020

CASE STUDY ANALYSIS: INDIVIDUAL SUMMARIES (25 POINTS)

 Step 0: Go over the following instructions carefully.

 Step 1: Read the case study assigned to you thoroughly. Take notes as you read through the
case study.
 Step 2: Follow the structure in the outline below. The expected length is approximately 750
words, but you may go over the word limit.
 Step 3: Upload your write-up as an attachment in Word or pdf format (single-spaced) by the end
of the day on Tuesday, March 31.
 You may submit your write-up in advance so that I can start grading ASAP.
 Note: This is an individual assignment. Details of the group assignment will be provided at a
later date. Your write-up will be shared with the rest of the group at that time (without the
grade).

Outline

1. Company name
2. Case Summary
- Summarize the background of the case study. Mention the time period, the context, the
brand(s) discussed etc.
- State the key problems. If there are no "problems" in your case study and it is purely
descriptive, state the key issues that the case study covers. Do re-read the case study or
refer to your notes as you do this.
- If there are multiple issues, use bullet points to structure the write-up.
3. Describe the problems/issues
- For each of the issues in item 2 above, describe with pertinent details.