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Icici Fe Bangalore 06 04 2020 PDF
Icici Fe Bangalore 06 04 2020 PDF
No fiscal space for India to To curb further spread PM discusses corona Trump urges Modi
of Covid-19, India
have US/UK-like Covid-19 must move to situation with Sonia, to allow export of
relief measures pooled testing Manmohan, Pranab Hydroxychloroquine
BENGALURU, MONDAY, APRIL 6, 2020 FOLLOW US ON TWITTER & FACEBOOK. APP AVAILABLE ON APP STORE & PLAYSTORE WWW.FINANCIALEXPRESS.COM
FE SPECIALS
-11 (Ujjain, MP)
Masur
nication during the lockdown 509 million
-19 does not cover the entire
FY20 highway construction pace slowest in 3 yrs -24 Mustard
(Sagar, MP)
(Tonk, Rajasthan)
2G user base, thus causing
problem to a section of cus-
■ Relief by way of
extension of validity:
Chana Around 300 million
Disruption of activities in the run-up to general elections, liquidity crunch and lockdown (Guna, MP) tomers. (includes all of
have slowed the pace of highway construction to the lowest level in 3 years in 2019-20 Roughly, of the total 500 BSNL/MTNL's
million 2G users, around 200 prepaid users,
Project awards by NHAI (%) Highways construction by MoRTH, PRABHUDATTA MISHRA million have got left out of this 80 mn of Airtel, &
BOT toll EPC HAM/annuity NHAI, NHIDCL (Km/day) New Delhi, April 5 facility. 100 mn of Vodafone Idea)
4 FY15 12.08
Several pre-paid 2G users
100 8 ■ In addition
15 56 46 40 EVEN AS FARMERS wait to FE spoke to said that their
27 70-80 million
80 FY16 16.6 receive the PM-Kisan benefit validity has expired and they
JioPhone users get
60 87 76 73 from the government afterthe are not being able to recharge
72 FY17 22.5 the benefit who
96 Covid-19outbreak,thesupport as physical retail outlets are technically not
40 85
35 51 60 FY18 26.9 willbeoffsetbylossesforthem. are shut. 2G users but use
■ BRANDWAGON, P10 20 Notwithstanding the con- low-end phone
24
20 10
0
13 3 FY19 29.7 cerns over broken supply Continued on Page 2
Now streaming, more than ever FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20
FY20 25
chains,mandi prices of at least
OTT platforms see a surge in consumption and Source: NHAI, Morth, Ind-Ra three rabi crops — mustard,
subscriber count, as viewers seek fresh content chana and masur — are ruling
at 11-14% belowtheirrespec-
RELIEF TO INDIVIDUALS
■ eFE, P8
Covid-19: Startups to the rescue
FRUIT & VEGETABLE TRADE
tive minimum support prices
(MSPs).Unlessthegovernment
implements a robust procure-
Govt mulls easy bank
Nasscom CoE incubated startups DronaMaps and Blinkin lead
the fight using drone technology & remote accessibility
Market arrivals plunge, yet ment system after the lock-
downislifted,farm-gateprices
of many crops could remain
overdraft norms
■ PERSONAL FINANCE, P9 firm prices solace for growers depressed, causing further
hardship to farmers, market
observers say.
BANIKINKAR PATTANAYAK
New Delhi, April 5
Ways to cut re-investment risks PRABHUDATTA MISHRA Mandi arrivals Average According to an FE analysis AFTER ANNOUNCING
Invest in small savings schemes as the interest rates are still New Delhi, April 5 (lakh tonne) farm-gate Onion 245 of mandi prices in Madhya MONEY transfer through Jan
higher than that of bank FDs. Also go for tax-free bonds prices Pradesh and Rajasthan,where Dhan accounts of 20.4 crore
12.11
12.34
THE LOCKDOWNAND conse- (in major Potato 120 rabi crops arrived even before poor women to blunt the
quent labour shortage has hit centres closure of mandis around Covid-19 impact, the govern-
■ INFRASTRUCTURE, P4 during March
6.55
the mandi trade of fruits and Tomato -56 March 20, all crops were sold ment mayimpress upon state-
Road construction faces new hurdle vegetables,leading to accumu-
15-31, 2020
(% change below their respective MSPs. run banks to help improve the
4.67
After a fiscal that saw the pace of work slowing down, lation of these perishables at y-o-y) For the 2019-20 crop year cash flow of individuals,many
the farmers’ end. A solace for (July-June), MSPs of rabi crops of whom are not yet covered
2.11
growersoffruitsandvegetables were raised by 5-7% from the under any relief measure.
is that mandi prices of onion previous year. One of the proposals being rent `10,000. A final decision
■ SCIENCE & TECH, P5 March 2019
and potato have been ruling at March 2020
The Centre is yet to toyed with is to raise the over- will be taken soon,”he said.
Of trackers & men remunerative levels for them
Onion Potato Tomato
announce this year’s procure- draft facility automatically for If approved, the move will
since the lockdown began. ment policy for oilseeds and customers with good credit benefit not just the poor (Jan
Coronavirus will change how we view privacy, govts
However, if the lockdown 4.67 lakh tonne of onion crop lakh tonne and 1.7 lakh tonne, pulses under PM-Aasha historyfora temporaryperiod, Dhanaccountholders)butalso
need to implement blockchain to establish trust
extends, farmers might arrived during March, against respectively,against12.34lakh scheme, the Budget allocation should theywish to avail of it,a the lower middle-class cus-
suffer huge losses, market 12.11 lakh tonne in the year- tonne and 2.11 lakh tonne, in ofwhich has been reduced bya source told FE.“The proposal tomers, who are bereft of the
watchers said. ago period. the same month last year. third to `500 crore for FY21. also includes raising the limit PDS facilities,among others.
Dataacrossmandis(exclud- Similarly, arrivals of potato for Jan Dhan account holders
QuickPicks ing in Maharashtra) show only andtomatoinMarchwere6.55 Continued on Page 2 Continued on Page 2 (not justwomen) from the cur- Continued on Page 2
Economy
AFTER LOCKDOWN
❝
Ramesh Pokhriyal Nishank, Union HRD minister
It is difficult to take a decision at the moment. We
will review the situation on April 14 and depending
upon the circumstances, a decision will be taken on
whether schools and colleges can be reopened
❝
MONDAY, APRIL 6, 2020 now or have to be closed for more time.
● CORONAVIRUS
Trump seeks Modi’s help to release
Rate of doubling of cases ‘game-changer’ drug ordered by US
spiked on Jamaat incident LALIT K JHA
Washington, April 5
In talks with Modi discusses Covid-19 Lockdown to have deeper impact, 52% Amended mining law
three firms exempts several activities
to produce
situation with Sonia, foresee job losses: CII CEOs Snap Poll
mand slowdown in the post from green clearance
ventilators: MG Manmohan and Pranab New PRESS TRUST OF INDIA
Delhi, April 5 lockdown period.
SURVEY SAYS According to the survey, a REMOVAL OF SAND deposits ments in mineral laws.
Motor India PRESS TRUST OF INDIA THE CORONAVIRUS OUT- ■ Majority of the firms
majorityof the firms engaging from agricultural fields after It said exemption from the
New Delhi, April 5 BREAK and the subsequent expect revenues to fall in production of essential floods will not require green requirement of environmental
PRESS TRUST OF INDIA nationwide lockdown has more than 10% & products and supply of ancil- clearance now,with the Centre clearance shall also be given to
New Delhi, April 5 PRIME MINISTER NARENDRA deeply impacted India’s econ- profits to dip more lary goods are facing con- amending the Mines and Min- “Removal of sand deposits on
Modi on Sunday reached out omy, with a majority of the than 5% in current strained operations during the erals (Development and Regu- agriculturalfieldsafterfloodby
MG MOTOR INDIA is in talks to top leaders from across the firms expecting a significant quarter as well as the lockdown. lation) Act. In its notification, farmers.Customary extraction
with three medical device political spectrum, including decline in revenues,falling de- preceding quarter Firms have revealed that the ministry of environment ofsandandordinaryearthfrom
makers, including GE, to pro- Congress president Sonia mand and job losses,according access to manpower and has saidthatextraction ofordi- sources situated in Gram Pan-
duceventilators at its Halol fa- Gandhi and TMC chief Ma- to a CII CEOs Snap Poll. ■ On the jobs front, movement of products have nary clay or sand by manual chayat for personal use or com-
cility to help meet demand mata Banerjee, to discuss the The online survey saw a 52% of the firms emerged as major constraints mining,bythekumhars(potter) munitywork invillages.
during the coronavirus pan- situation arising out of the cross-country participation of foresee job losses in in essentials trade,be it manu- toprepareearthen pots,extrac- “Communityworks,like,de-
demic,according to a top com- spread of coronavirus. The PM called up leaders around 200 CEOs across sec- their respective sectors facturing or warehousing and tion of clay or sand by manual silting ofvillage ponds ortanks,
pany official. He also spoke with former of various political parties, tors.“The survey results indi- transport or retail sales of mining by earthen tile makers construction of village roads,
■ 47% of the firms
The company, which has presidents Pranab Mukherjee including Mulayam Singh cate that a significant majority these essential commodities. shall be exempted from the ponds or bunds undertaken in
also launched a hunt for a low- and Pratibha Patil,and former of the firms expect revenues to expect less than 15% While the government has conditionofacquiringenviron- Mahatma Gandhi National
Yadav, Akhilesh Yadav, job losses
cost ventilator design through prime ministers Manmohan Naveen Patnaik, fall more than 10% and prof- allowed manufacturing,trans- mental clearance. Rural Employment and Guar-
a challenge, is also developing Singh and HD Deve Gowda, its to decline more than 5% in ■ 32% of the firms portation and distribution of “The ministry of environ- antee Schemes, other Govern-
its ownventilatorand hopes to sources said.
K Chandrashekhar Rao, both the current quarter (Apr- essentials, the enforcement at ment, forest and climate ment sponsored schemes and
expect to shed about
be ready with a prototype The discussions with the M K Stalin & Parkash Jun 2020) as well as the pre- 15-30% of jobs once the local level has imple- change is in the receipt of rep- community efforts. Extraction
within a week as part of its top leaders were part of con- Singh Badal ceding quarter (Jan-Mar the lockdown ends mented the lockdown on es- resentations for waiver of re- or sourcing or borrowing of or-
three-pronged approach to get sultations the prime minister 2020),”CII said. sential commodities as well as quirement of prior environ- dinary earth for linear projects
intoventilator manufacturing is holding with various stake- “The expectations of this services, said the Confedera- mentalclearanceforborrowing such as roads, pipelines, etc.
considering the shortage dur- holders on the way ahead, down due to Covid-19, Prime sharp decline in both revenue nificant proportion of the tion of Indian Industry (CII). of ordinaryearth forroads; and Dredging and de-silting of
ing this health crisis. they said. Minister Modi will interact and profit growth bydomestic firms (47%) expect less than “The government could an- manual extraction of lime dams, reservoirs, weirs, bar-
“We are talking to medical He also called up leaders of with floor leaders of various firms could foretell the signif- 15% job losses, while 32%f nounce a fiscal stimulus pack- shells (dead shell) etc., within rages, river and canals for the
equipment companies like GE various political parties, in- political partiesvia avideo link icant impact of this outbreak the firms expect to shed age forthe industryand imple- inter tidal zone by the tradi- purpose of their maintenance,
and some other companies, cluding Mulayam SinghYadav onApril 8.TheTrinamool Con- on GDP growth,”CII stated. about 15-30% of jobs once ment it on fast track mode, tional community,” the min- upkeep and disaster manage-
which alreadyhave established and Akhilesh Yadav (Sama- gress has said itwill not attend On the jobs front, about the lockdown ends. given that the sudden imposi- istrysaidwhilemakingamend- ment.” — PTI
and approved designs. If they jwadi Party), Odisha CM and the virtual meet. 52% of the firms foresee job Further,most firms (80%) tion of the lockdown has sig-
can tell us, then we can start BJD leader Naveen Patnaik, The prime minister has in- losses in their respective sec- claimed that their inventory nificantly impacted indus-
manufacturing based on their Telangana chief minister and teracted with chief ministers, tors,resulting from the impact was lying idle at present. try operations and the
design in our plant,” MG Mo- TRS leader K Chandrashekhar top bureaucrats,doctors,para- of the coronavirus outbreak However, more than 40% uncertainty of a recovery
tor India president and man- Rao, DMK leader M K Stalin medics, nurses, Indian diplo- and the ensuing lockdown. of the firms expect theirstocks threatens substantial loss of
aging director Rajeev Chaba and SAD leader Parkash Singh mats and journalists on the is- While the proportion of to last beyond a month once livelihoods going forward,”
said. Badal. sue of dealing with the health jobs that are expected to be the lockdown ends — indicat- CII director general Chan-
He further said all three Amid a countrywide lock- crisis of this magnitude. cut are quite staggered, sig- ing their expectations of a de- drajit Banerjee said.
companies have responded
positively and that can be the
fastest solution if there is a de-
sign approved by the medical
BPCL develops faster, cheaper tech to PM-CARES Fund:
bodyalreadyand everything is
in place. assay crude; in talks with multinationals PSBs,FIs,finmin staff
Besides, he said,“In the last
Careers
the medical experts,ourproto-
type should be ready in the
Bharat Petroleum Corp (BPCL),
has developed a novel technol-
machandran.
“Gone are the days of
EXPRESS
next one week. If that proto- ogy to test the quality of crude lengthy laboratory tests called
type is approved,then our own oil at a fraction of the cost and assaying for crude. The R&D
designed ventilator can be time that it takes now through team of Bharat Petroleum has
manufactured byMG in India.” the lengthy lab tests. developed a crude horoscope
However,this approachwill
take some more time as it
The technology,which has a
number of patents including
predictortoolcalledBPMarrkto
correctlypredictcrudeoilprop-
GUJARAT UNIVERSITY
needs regulatoryapprovals,he thosefromtheUSandtheEU,is erties,”he said. Ahmedabad
added. a ‘crude horoscope predictor Describing theirinnovation ADVERTISEMENT
The company has also an- tool’called BPMarrk,which can asagame-changer,Ramachan-
nounced a `10 lakh grant optimise varied properties dran said BPMarrk can predict
through its “challenge to from the crude. around 500 properties of any FE BUREAU lakh,while those of the de-
youngsters and young engi- The company was also in The technology, which crude using four parameters New Delhi, April 5 partments of expenditure,
neers that if theywant to make talkswithleadinginternational has a number of patents, and can help generate the out- financial services and Sebi
a low-cost design,we are going players in the crude-assaying including those from the put within an hour compared STATE-RUN BANKSAND other contributed`9lakh,`7lakh
to help them”,Chaba said. industry like Aspen, the largest US and the EU, is a ‘crude to the other conventional financial institutions, and the and `50 lakh,respectively.
On the manufacturing of inthesegment,Honeywell,and horoscope predictor tool’ processes which require three- employees of the finance min- The contributions are in
ventilators, he said MG Motor Emerson,RRamachandran,di- four weeks of laboratory test- istry have donated as much as the form of employees con-
called BPMarrk, which
Indiawill create infrastructure rector (Refineries), BPCL,said. ing. `430.13 crore to the PM- tributingaday’ssalaryorthe
at its Halol facility and would “The traditional way of as- can optimise varied The tool has been built by CARES Fund to help those ad- entities donating from their
even carve out a separate unit saying takes 30-45 days for a properties from the crude testing more than 100 types of versely affected by the Covid- corporatesocialresponsibil-
if need be. complete testing and the cost crudes from different regions. 19 outbreak. ity (CSR) and other cor-
“Ifthecardemandisnottoo averages at `25 lakh. But the This universal tool can be Life Insurance Corporation puses.While `22.84 crore
much in future then my exist- BPMarrktakes around 30min- BPCL has been developing used by multiple stakeholders (LIC) leads the pack,with a con- came from employees’
ing manpowercanwork on this utesforafour-stagetest.Wecan the technology since FY16 and acrossthecrudevalue-chainfor tribution of `105 crore,closely salary, another `201.79
project. We may have to have offer it at a fraction of the pre- reached commercial produc- fast business and operational followed by the employees of crore was from the
some newcapex forthis kind of sent cost but we haven't de- tion stage two years ago. decisions related to crude-buy- StateBankofIndia(`100crore). CSR/other sources, accord-
a thing, although I don't know cidedonthepricingpartyet,” he Since then, it has made a ing/bookingand price negotia- Other notable contributors ing to a statement by the fi-
exactly how does that look like. told PTI. detailed presentation to the tions. were IIFCL(`25 crore),employ- nance ministry.
But thenwewill look at putting Ramachandranalsosaidthe American Petroleum Institute BPMarrk can also enable oil eesoftheCBDTandthedepart- ThePrimeMinister'sCit-
the right capex into this project company was planning to use which is the global body that suppliers, international trades ment of revenue (`25 crore), izenAssistance and Relief in
tomaketheventilators,”hesaid. the technology as an advance codifies the testing standards and supply-chain optimisation GeneralInsurance(`22.8crore), Emergency Situations Fund
On the other hand, Chaba controlproductforproductop- for the industry.The institute for advanced planning, crude BankofBaroda(`20crore),Pun- (PM CARES Fund) was cre-
said if the demand for the timisationandwasgoingtoap- was keen to develop this tool selection and also for process jab National Bank,Canara Bank ated on March 28. Its pri-
company's vehicles continues ply for patents for this as well. as an alternate standard, pro- engineersforunit-leveloptimi- and SIDBI (`15 crore each), maryobjectiveistodealwith
and have waiting period as it is On talks with American vided BPCL shared the entire sation of refineryoperations. Bank of India and Oriental In- any kind of emergency or
now and “if our people get bodies, he said,“We have made details, but the company re- BPCL is in the process of surance (`10 crore each). distress situation as posed
busy making the cars,I feel we presentations to Aspen, Emer- fused, a source at the com- partneringwithaleadinginter- The employees of the de- by the Covid-19 pandemic,
would carve out a separate son and Honeywell but no deal pany said. national consultant for real- partments of economic affairs and to provide relief to the
unit for ventilators.” has been finalisedyet.” A salient and industry- time optimisation. and expenditures donated `15 affected people.
4 FINANCIAL EXPRESS WWW.FINANCIALEXPRESS.COM
Infrastructure
MONDAY, APRIL 6, 2020
EXPERTVIEW
Airports are likely to operate at less than 20%
capacity in April and at less than 50% till June.
Freight operations will add support to overall traffic
movement but they are also likely to be subdued
—CARE Ratings
and its aftermath 2016-17 22.5 8,974 km built at a rate of 27.19 km/day 12 130 15
in the corresponding period of the preced- 10
ingfiscal.AsforMarch,notmuchworkwas 120 10
8
SURYA SARTHI RAY done in the last month of the fiscal, 6 110 5
2017-18 26.9 sources say. Significantly, March usually 3.7
4
EVEN BEFORETHE onset of the Covid-19 witnesses the pace of work touching a 100 0
2 2017-18* 2018-19* 2019-20*
crisis,fiscal 2019-20 had been an oddyear high. For instance, after a rate of 27.19 0 Note: DGCA traffic information pertains
forhighwayconstructioninIndia,withthe 2018-19 29.7 km/day in the first eleven months, the Apr May June July Aug Sep Oct Nov Dec Jan Feb data by various domestic airlines
pace of work slowing down for the first agencies managed a record 29.7 km/day
time since the Narendra Modi govern- for FY19,reflecting the heightened activ- Passenger movement (m-o-m growth) Air Traffic at all Indian Airports
ment assumed powerin 2014,largelydue ity in the last month of the fiscal. since the outbreak of COVID-19 International Domestic Total
to the general elections in May and a liq- 2019-20* 26.6 The relative lull in construction activ- Passengers handled (growth %)
uidity crunch. The outbreak of the pan- ity in FY20 began after the general elec-
demic has only made matters worse. tions were announced last year.The Elec-
Besides the stoppage of work that lock- *Till February, 2020; Source: MoRTH tion Commission's announcement saw
downs to contain the disease have caused, the government being prohibited from 0.5
thereareapprehensionsoflabourunavail- laying foundation stones for projects or Airlines 16.9
abilityhittingworkintheaftermathofthe returning only if they don’t find suitable struction getting back on track. making promises for construction of Passenger 15.3 15.7
movement 13.8
crisis. To put it into perspective, nearly jobs back home. Delay in project completion owing to roads,impacting the momentum inwork. (%)
4,076 man-days are required for the Infact,highwayconcessionairesstarted the lockdown and its aftermath is also Subsequently,the sectorwas hit bya huge -1.8
-3.2 10.1
construction of one km of highways. facing a labour issue before the Centre likely to impact the turnover of contrac- liquiditycrisis.The extent of the crisis can
“Labour availability is going to remain announced a 21-day lockdown beginning tors and,as a result,theirprofitability.Fur- be gauged from the fact that in Novem- Dec 19 Jan 20 Feb 20
6.8
a challenge until the Covid-19 issue sub- March 25. The imposition of a lockdown ther, shortage of staff at government ber, the Ministry of Road Transport and Airports (%) Dec 19 Jan 20 Feb 20
sides.Thiswill impact constructionwork,” across 75 districts prior to the national departments is expected to delay the cer- Highways (MoRTH) had to yield to devel-
International 1.9 1.7
says ICRA’s vice president Rajeshwar lockdownresultedinconcessionaireshav- tification of work and processing of pay- opers’ demand for working capital Passengers 8.3 -1.1 NA
1
Burla.Apart from uncertaintyovertheend ing to stop work on many stretches. Any ments, adding to the liquidity crunch advance between two payment mile- Domestic 0.6 -1.8 NA
of the crisis, sector experts fear that extension of the lockdown would thus faced by contractors and hindering work. stones for both Hybrid Annuity Model Passengers 2017-18* 2018-19* 2019-20*
migrantworkerswho have moved to their delayworkbeingresumedandthegovern- A source in the National Highways (HAM) and Engineering, Procurement Source: DGCA, CARE Ratings *April-February *April-February
native places may choose to stay there, ment’sambitiousagendaforhighwaycon- Authority of India (NHAI) tells FE conces- and Construction (EPC) projects.
Quick Quick
View Startups View
● INTERVIEW: YUKI KAWAMURA, Principal, AET Fund
‘Indian entrepreneurs are sensitive to
local consumer preferences‘
Akatsuki EntertainmentTechnology Fund more often than not their offerings are
(AETFund)isaventurecapitalfundestab- custom-created and relatable for the
lished by Akatsuki Inc, a gaming-enter- local consumer. One example is edtech
tainment company based in Japan. The startup Doubtnut, which is solving for
fund invests in new forms of entertain- lack of individual attention and doubt
Power consumption ment technology, content and service resolution amongst Indian school stu- Core sectors grew by
startupsutilisingAugmentedReality(AR), dents studying in classes 6- 12. More
fell by 9.24% y-o-y to Virtual Reality (VR), and Mixed Reality than 90% of Doubtnut’s users are from 5.5% y-o-y in February,
100.13 BU in March (MR). In India, it has made more than
15 investments since the fund was
non-metros—a direct outcome of being
available in 11 regional languages.
highest in 11 months
INDIA’S POWER CONSUMPTION fell launched including in ventures such as We believe in investing in companies THE EIGHTCORE sectors recorded
by 9.24% y-o-y in March, mainly on SuperGaming,Doubtnut,Wysh and Little that drive happiness across a variety of growth of 5.5%y-o-yin February,the
account of lower commercial and Black Book. Yuki Kawamura, Principal, categories in a heart-driven world. We highest in 11 months,mainlydue to
industrial demand stemming from AET Fund, tells Banasree Purkayastha have been fortunate to find similar val- healthyexpansion in the output of coal,
the lockdown imposed to fight that the fund is keen on backing ues in Indian entrepreneurs we have refineryproducts and electricity,
COVID-19. According to National startups offering vernacularcontentsolu- invested in, backed with business government data released lastTuesday
Load Dispatch Centre data, energy tions to the next billion users coming from strengths including great clarity of has revealed.The eight core sector
consumption stood at 100.13 billion ‘Bharat’.Excerpts: vision, immense passion, and commit- industries had expanded by2.2% in
units (BU) in March compared to ment to execution. Februarylastyear.In Januarythisyear,the
110.32 BU a year ago. The data What are the areas of interest for AET sectors grewby1.4%.Output of coal,
showed that power demand remained Fund in India? What would be the average size of the refineryproducts and electricitygrewby
quite low from March 22-31, when Principallywe aim to invest in heart- investment you are looking at in new 10.3%,7.4%,and 11%,respectively,
the lockdown came into effect, driven businesses that are bringing joy- investees? Are you close to finalising during the month underreview.However,
compared to the March 1-21 period. ful products and solutions to their innovative and scalable ideas that cater the onus away from non-digital plat- any deals - early-stage,Series Aor B? crude oil,natural gas,and steel recorded
The peak power demand met during consumers.We have invested across seg- to this segment. forms while simultaneously heralding We are focused on early-stage invest- negative growth rate in February.
the first three weeks of the month (till ments including content, media, gam- the fragmentation of this audience base. ments in India. We typically don’t Fertiliserand cement output grewby
March 21) was recorded at 170.17 GW ing, and entertainment and we see ver- How do you see the growth of the Faced with these figures, the pressing share our ticket-size. We meet several 2.9% and 8.6%,respectively.The growth
on March 3. In the remaining ten days nacular content as a huge opportunity entertainment/ content startup seg- need for original,engaging content cus- interesting startups every day, many rate fortheApril-Februaryperiod stood at
of the month, peak power demand waiting to be tapped in India. Data pen- ment in India? tomised for Indian audiences has never conversations are in progress,we will be 1%,as against 4.2% in the same period
met of 145.49 GW was recorded on etration hasgrownintierIIandIIItowns Post Jio launch, India has seen been more apparent.The opportunityin happytoshare more on this as andwhen lastyear.The core sectors constitute
March 23. Therefore, the data and the vernacular content market is tremendous growth in the number of the Indian entertainment and startup we confirm. 40.27% of theweight of items included in
suggests that the peak power demand seeing an upsurge in terms of invest- internet users in India, an increase in space is huge. the Index of Industrial Production (IIP).
met fell by about 25 GW or 17%. ments and monthly user growth. smartphone penetration and a signifi- We have also found local startups to Doyouhaveaspecificinvestmentfund
However, the segment is largely unex- cant dip in data costs,especially in tier II be extremelyinnovative.Theyaren’t just for India? What is the corpus size of ADB to invest $100 million
Suzlon resolution plan gets plored with a large demand-supply gap. and III towns. Content is increasingly replicating successful concepts from this fund?
in infra sectorvia NIIF
With the next billion users coming being consumed across an array of US/China,Indian entrepreneurs aresen- Our fund has a corpus of $50 million
nod from creditors panel from ‘Bharat’, we want to partner with devices and platforms,which has shifted sitive to local consumerpreferences and for investments in India and the US. MULTILATERALINSTITUTIONASIAN
THE COMMITTEE OF creditors (CoC) Development Bank (ADB) announced last
of beleaguered wind energy producer Monday $100-million funding for the
Suzlon Energy has approved the ● FUND RAISE fleet of robots. These robots can sort Indian infrastructure sector through the
resolution plan by 100% vote, the packagesverticallyandcanbeaddedand government-promoted NIIF.The Manila-
company said in a release to the stock
exchanges last Monday. The CoC was
led by State Bank of India (SBI).“The
Arali Ventures, CIIE.CO removedwith ease,and the solution also
includes sort stands where the bags and
baskets can be stored vertically and sort
based bodywill be investing in the
National Investment and Infrastructure
Fund’s (NIIF’s)“fund of funds”,which will
resolution plan was put to vote by the
consortium of lenders and has since
been approved by 100% of lenders by
lead $500,000 funding destinations can be changed as required.
This newgeneration sorting solution
can be installed in less than two weeks,
ensure that the actual money invested is a
few times more than the committed sum.
The investment announcement comes at
value, and 100% of lenders by
numbers,” the company said.
According to sources, the current
round in Unbox Robotics requires less than 50% space of the cur-
rently available sortation systems, and
lower capex, while providing at least 2x
a critical time for India,as the already
sagging economic growth is feared to
have taken a heavy hit due to Covid-19.
proposal by the promoters implies productivity than the market average, “ADB’s commitment to NIIFfund of
around 60% haircut for lenders on a pact, modular and quick to install. ensuring significant ROI for the cus- funds during these extraordinary and
❝
total exposure of `12,785 crore. FE The warehouse automation Enthused by its current success and tomer in a short duration. challenging times is highly meaningful,”
had reported days earlier on lenders startup is building logistics future potential, Arali Ventures and Before starting Unbox Robotics, NIIF’s managing director and chief
voting on the Suzlon resolution plan CIIE.CO have invested in the warehouse GhadgeworkedatFlipkart,whereheintro- executive Sujoy Bose said.
despite Covid-19 constraints. automation solutions automation startup. Existing investors We have on-boarded ducedIndia’sfirstrobot-basedparcelsort-
using robotics and AI EF & SOSV also participated in the some of the leading ing solution.Memon has experience inAI CLW betters own record on
ONGC says new gas prices $500,000 funding round along with
logistics and e-commerce and robotics with core interest in multi-
production of locomotives
marque angels like Vijay Kedia, Rajesh robot systems and Swarm Intelligence.
unsustainable for business players to deploy our
OILAND NATURAL Gas Corp (ONGC) has
said it would lose about `4,000 crore in
revenue and start making cash losses
owing to the decision to slash natural gas
prices by a steep 26% from April 1.Prices
SUDHIR CHOWDHARY
Education
While numerous schools in India have tied up with
EXPERTVIEW edtech platforms to offer online learning to students,
our survey findings indicate a major chunk of them
have not made such associations yet. We expect
more schools and teachers to follow this path.
—Michal Borkowski, Co-founder & CEO, Brainly
MONDAY, APRIL 6, 2020
productive? ISHAAN GERA ● EAVESDROPPER later. Kerala was the first one to allow
also announced support for IIT-JEE
students and institutes—with free
access to MyInsights Online Mock
geo-tracing of infected people to ensure Test Series. The JEE, scheduled
and
Set deadlines
hold regular
The definition problem complied,fornow,start-upshaveaninge-
nious solution to the problem,where the
useofartificialintelligencecanhelpcom-
mented reality.For 30fps videos,which is
thestandardforstandardvideoandsports,
thereisnolaginstreamingduetothehigh
doesn’t have a detrimental impact
on students in the state.
Opinion
CRIME AND PUNISHMENT
❝
Chief minister of Uttar Pradesh Yogi Adityanath
They will not follow the law ... They are the enemies of
humanity, what they have done with women
healthcare providers is a heinous crime. We are
❝
invoking the National Security Act against them
MONDAY, APRIL 6, 2020
Tackling corona vital, must INDIA DOESN’T HAVE THE FISCAL SPACE TO DO WHAT DEVELOPED ECONOMIES HAVE DONE.
● CORONA RELIEF
deal with privacy issues too RELYING TOO MUCH ON FISCAL & MONETARY MEASURES WILLAFFECT MACROECONOMIC STABILITY
T
Aarogya Setu, the app released by the government on Thursday, uses bluetooth
information and GPS data to let users know whether they have encountered an HE POLICY ROLL-OUT declined by about 35%.We need to be
infected person. Indian state governments, too, have come up with some pretty over the past couple of vigilant.While non-performing assets
neat solutions. Karnataka has launched an app for those isolated at home to weekshas,forthemostpart, (NPAs) will spike in virtually all
update their location; the state,on Monday,made it mandatory for all those iso-
lated at homes to download an app called Quarantine Watch and upload selfies
been sensible. There has
been some commentary
URJIT R economies in the coming months,ini-
tial conditions could come into play;
each hour with a GPS location. that the fiscal-financial programme PATEL India’s NPAratio isover9%,among the
Such technology, needless to say,will play a big role in bolstering confidence as isn’tboldenough.Perhapssoundercer- Former Governor
highest for important economies, and
Indiamovestowardsunwindingthecurrentlockdownsituation.So,asmorepeople tain assumptions, but we have to be Reserve Bank of India it was projected to rise anyway. Ques-
start leaving their homes to go to work or school or shopping,orwhatever,Aarogya mindful that this is not only a con- tions about the sector in India persist
Setu will help them know if the area they are in—or the person whose vicinity they strainedexerciseinpolicymakingatthe despite comfortable capital adequacy
are in—is Covid-positive.Indeed,an app like this and a dramatic increase in testing, current juncture,we also have to brace reserve currencies have much more agement should not be the driver to ratios formost banks (and certainlythe
will be critical in a post-lockdown India; even the staggering of the reopening—the for likely multiple impacts over an elbow room. EMEs, like India, obvi- spook investors beyond the normative large ones).Recent developments per-
PMdiscussedthiswithstateCMsonThursday—canuseinformationofthissortfor uncertaintimelinethatcouldlastayear. ously don’t have this luxury. For India portfolio rebalancing taking place taining to a private bank notwith-
decision-making.Interestingly,Google has just published a report on what people The welfare support—encompass- to replicate what developed countries globally in recent weeks. standing, the forbearances pre-Covid,
did in the last fewweeks invarious countries—it shows a 35% reduction in grocery ing both food and money—bythe gov- have done is not possible as willy-nilly Lastweek,ourbreathlesspursuitfor togetherwithwidelyreported delays in
ernment to help the most vulnerable we have to confront the reality of lim- being part of global bond indices gath- resolution and the ad hoc dilutions in
shopping and a 53% fall in the numbers going to the office in India—which is also
forthe next fewmonths,as also to par- ited financial space. ered pace. Over the past year, we have regulations, have not helped; neither
helpful in knowing whether the lockdown is working.
tially defray the cost of retaining India’s correctly measured national incessantly relaxed prudential norms has poor disclosure—late last year, ten
There is, however, a downside of such data in that it can lead to an all-seeing, workers in smaller enterprises, has fiscal deficit is perpetually high, and it related to external flows banks disclosed that, for
all-knowing state. Once there is proof the technology works, and it clearly does, it combined compassion and prudence. is about to get larger even without an management, opening the previous financial
can be used for anything; to keep a track of where dissidents are, for instance. And, further spending has not been increase in outlays. First, revenues will up further the possibili- year, their NPAs were
Indeed,while it was comforting to know India’s intelligence agencies were savvy ruled out.Having said this,we do need declinesharply;andsecondly,stategov- ties of surges and sudden We do need to `26,500 crore higher
enough to scan the crowd at the prime minister’s Independence Dayspeech using to expend more resources on prevent- ernments, the first responders of the stopsof“hot”foreigncap- expend more than previouslyreported.
facial recognition software—and also during the Delhi riots—this raises fears of ing spread because massive preva- healthemergency,willbehardpressed. ital with well-known resources on All this contributed to an
China-style tabs on the daily life of citizens. lence-testing now could—but not This iswhy,despite the steep cut in pol- attendant consequences. massive testing now increase in the sector’s
While there are times when the state needs such data—to help it figure out guaranteed to—help avoid another icyrates,theG-secyieldhasbeensticky, Itisanexpedientpolicyin risk premium.
wheretoconcentrate its relief efforts,forinstance—therehavetobe enoughchecks national lockdown or reduce the need andpossiblyevenmovingup.Thestress the hope that itwill lower because this could Safety-first suggests
to ensure this is not abused. Ideally, a data privacy law should take care of some- formultiple localised lockdowns later. is already apparent.A payments mora- borrowing costs for the help avoid another that instead of distribut-
thing like this,but that law gives a blanket exemption to all government agencies. So,the optimal policy timing needs to torium on power suppliers by govern- central government; this national lockdown ing dividends,banks may
take this externality into account ment-owned electricity distributors, if mayonlyhelpintheshort
And,while it is tempting to believe the government will put a mechanism in place or reduce the need want to retain almost all
to ensure there is no abuse,as the Justice Srikrishna panel pointed out,the checks without delay.For the size of our pop- media reports are correct,is a sub-sov- run, and in the current profits to enhance the
are reallynotworking in the mannertheywere expected to.While phone tapswere ulation,the quantum of tests we have ereign default.Some of thosewho have environment,eventhatis for multiple capital buffer and signal
expected to be authorised after great care—and even more care be taken to ensure conducted so far seems to be too low. argued for up front bigger packages, not apparent. Going localised lockdowns the resolve to remain
the power to tap is not abused—and an elaborate procedure has been set in place, The government should bear the stimulus, asset buyback, impromptu down this policy route is later. The govt strong in the face of the
entire cost for testing, given, without liquidity windows, automatic moneti- puzzling at a fundamen- unfolding loss in eco-
Srikrishna found the committee chargedwith executing the tapping often cleared
the requisite data, we will be flying sationetc.have,interalia,usedstability tal level. While we erect
should bear the nomic activity. Perhaps,
15,000phonetaprequestsinonemeeting.Oneobvioussafeguardis to ensuredata entire cost for
blind when making the difficult calls as the rationale. But, if the fiscal and trade barriers to imports inDecember,thedecision
isonlyprocessedwithanonymisedresults.But,whereindividualdataisbeingused,
in any form, a full-time panel lead by a retired SC judge, should be examining
in the weeks ahead. The benefits are monetary responses are overdone, the through higher custom testing can be revisited based on
obvious, viz., credible data will infuse likelihood of non-trivial consequences duties,weareopeningthe their results till then.
requests for surveillance,how theywere used,were they even needed etc. confidence in both the health and eco- for macroeconomic stability increases. capital account for“bond At some point, inter-
nomic spheres, and lack of credibility It is a fine line between aggressively tourists” further (even as national investors will
will breed uncertainty, slowing down proactive and being perceived as reck- hurdles are raised on outward remit- begin to sharply distinguish between
W
HILETHERE IS no denying that the next several months are going Germany have announced. These US dollar not only endures, it is rein- earnings thatwill have to service exter- their feet. This could induce another
tobenightmarishforbusinessesgiventheyaregoingtofacesevere countries have basicallyset out,at least forced during crisis. nal liabilities? The strategy, leave aside financial “wave” that we need to pre-
cash-flow pressures following the 21-day lock-down,the Reserve in the short run,to offset,through gen- Foreign portfolio investment in the vision, behind this bi-polar eco- pare for by maintaining relative
Bank of India (RBI),nonetheless,should not have allowed borrow- erous direct government entitlements Indian equityand bonds is about $ 300 nomic policy is not apparent. macroeconomic stability.The tempo-
to large sections of the population and billion. $ 15 billion exited last month, It is also noticeable that investor ral uncertainty around the persis-
ers a moratorium on loan repayments.
extraordinary central bank activism, and that is not a surprise.India’s equity confidence has affected our banking tence of the virus is the most impor-
The better way to address the problem was to have left it to lenders to decide
the adverse demand shock following performance during March, in dollar sector more than the broader equity tant reason for keeping some policy
which customers would be eligible for the repayments holiday. As analysts have the primary negative supply shock of terms,is in the bottom half in a sample market; the latter declined by 23% in gun powder dry, even as we meet the
rightlypointedout,abreakofthiskindtendstobemisused,andonecannowexpect the pandemic.Countries that can issue of EMEs. Our macroeconomic man- dollar terms last month,but financials challenge on all fronts.
repayments to be delayed by much longer than just three months.In fact,it could
take as long as a year for some of them—the smaller companies—to get back on
their feet. Even though lenders are making it very clear that the benefit will come
at a cost, most borrowers are expected to use the breather and worry about the
charges later.Had it been left to the bankers,they could have used their discretion
to pick out the customers genuinelyin need of relief; theycould have allowed those
LETTERS TO
No shelter from the virus
borrowers who have provided enough collateral to use the moratorium window
while continuing to recover the money from unsecured borrowers. A blanket
breather can be justified for microfinance customers,and bankers need not worry
THE EDITOR
too much about home loans either,since the propertyis mortgaged to them.How-
ever, allowing those who have borrowed against credit cards to delay repayments Lighting the lamp
was notwarranted.While banks have been allowed to reassess theworking capital If govts like India’s want to manage
limits,the fact is that,veryoften,the exposures are governed bya consortium,and In his third address to the nation
Covid-19 and its economic fallout,
therefore,require a sign-off from a majority of the lenders.
Witheventhosewhocanrepaytheirloansaskingforamoratorium,banks’books they’ll need to act quickly to ADAM amid Covid-19 pandemic, prime
minister had appealed to his
will now be upset for three months,or probably much longer.That,then,will lead
to uncertainty,making it difficult to gauge the true quality of the balance sheet—
secure the health and safety of their MINTER countrymen to switch off the lights
in their homes for nine minutes at 9
because the asset classification does not change.Investors,understandably,will be
informal workforces Bloomberg
pm on April 5 to drive home the
significance of collective fight to
reluctant to invest in a bank whose balance sheet is not up to date, so banks will remove the darkness, engulfing the
find it hard to raise capital at a good valuation.According to analysts at Nomura, LOCKING DOWN INDIA for 21 days waste pickers. Colombia, workers have organised nation in the form of coronovirus. At
assumingalltheinstallmentsareplacedundermoratorium,itwillamountto4-5% may slow the spread of the new coron- If anything, the lifestyle risks are large-scale protests seeking aid follow- a time when the nation is grappling
of loans forthe banks,and around 25-50% of the networth.Itwould have been far avirus,but it is quickening the miseryof even more harrowing. Infectious dis- ing the imposition of a quarantine. with a host of challenges ranging
better for banks to take the hits as they come—and set aside the required capital— the hundreds of millions of people who eases can spread easily in the crowded Things will likely get worse. If left from emerging economic distress to
so that they are clear about how much growth capital they have to be able to lend workinthecountry’sinformaleconomy. marketplaces and housing develop- unaddressed, the plight of informal the woes of poor migrants and other
to new customers. The uncertainty about how much they will actually be able to By some accounts, these workers mentswhere suchworkers spend their workers will pose long-term economic vulnerable sections and looking
recoverafterthree months could keep them from lending to good customers.And, make up nearly 90% of India’s labour days and nights. Mitigation strategies and health risks. In West Africa, the forward to concrete measures from
that is not good for business. force,from self-employed trash collec- such as social distancing are luxuries aftershocks of Ebola are still being felt, the union government to alleviate
tors to stay-at-home garment embroi- that many can’t afford. Even hand with estimates of the overall cost to the the agonies of those living on the
derers.Job security is minimal and the washing can be a challenge in crowded region ranging as high as $53 billion. fringes, prime minister appeared to
C
Southeast Asia to South America, the killed more than 11,000 The best way to reduce cook meals, and not an appeal to
ORONA-RESPONSES LIKE that of the US’s Trump regime will surely world’s two billion informal workers people, the region’s plight of informal these harmful effects is to light lamps.
birth another crisis,that of a derailing of the meagre progress made on are suffering some of the earliest and informal economies get help to informal work- — M Jeyaram, Sholavandan
most devastating effects of the coro- were devastated by workers will pose ers now.Governments and
climate action. Climate-denier Trump, who walked the US out of the
navirus and social distancing. Yet, shortened working long-term aid organisations should
Paris Agreement and relaxed national restrictions on methane emis-
sions,hasnowrolledbackObama-erathresholdsonaveragefuelefficiencyexpected public aid packages have so far been hours, quarantines, economic and organise cash grants that On healthcare wokers
of automakers, all in the name of reviving the economy once the country’s raging largely directed at formal businesses movement-control health risks can be disbursed through Shockingly, healthcare workers
and employees. If governments like orders and restrictions theubiquitoustradeassoci- have become the target of attacks
corona crisis—resulting largely from the inept initial handling of the outbreak by
India’s want to manage Covid-19 and on cross-bordertrade.In ations and labour unions in some parts of the country. While
the government—passes. As per a 2012 law, car and truck manufacturers were
its economic fallout,they’ll need to act Liberia, where perhaps thatsupporttheseworkers. healthcare workers, who were
requiredtoboosttheirfueleconomy,by2025,to46.7milespergallonfromanaver- quicklyto secure the health and safety 90% of theworkforce is informal,two- Forexample,theAllianceofIndianWaste collecting details of Covid-19 cases,
age of 40.4 miles per gallon.This would have required serious investment in tech- of their informal workforces. thirds of households were unable to Pickers will likely be better equipped to were thrashed and chased by a
nologyandresearch.But,now,automakersarerequiredtoboosttheirfueleconomy Roughly 60% of the world’s work- purchase rice to meet theirdailyneeds distributeaidtoitsmembersthanagov- mob in Indore, an ASHA worker who
by only 1.5% annually for the model years 2021-26,as opposed to the almost 5% ing population is employed in infor- during the height of the epidemic. In ernment agency would be. In addition, had gone for field surveillance
annual improvement plan Trump’s predecessor had negotiated, or even the 2.4% mal enterprises.In emerging markets, hard-hit Sierra Leone, home-based governmentsshouldmakeitapriorityto following a report of Covid-19 case
annual improvement that major automakers themselves had committed to. such work often constitutes the bulk informal businesses reported a 40% distribute soap,protective supplies and was allegedly assaulted by a group
The administration claimed that lowered fuel efficiency standards would of economic output, including pro- decline in income,while 170,000 non- disease-preventioninformationtothese of people in Bengaluru. It is also
reduce the price of newvehicles by$1,000 on average,and enable regulatorycosts duction,distribution and sales.It plays farm self-employedwageworkers lost workerswhere possible. appalling that many healthcare
savings to automakers to the tune of almost $100 billion,as perForbes.Ironically, a crucial role in the daily function of their jobs. The world’s most vulnerable work- workers lack proper safety gear
this anti-climate decision comes at a timewhen theworld,as an unintended con- cities and farming communities, and There are already indications that ers are easy to overlook in the best of while doing their duty, putting their
sequence of corona-induced movement restrictions,haswitnessed a sharp uptick offers a lifeline to marginalised work- Covid-19 will have a similar effect. In times. In the midst of a global pan- lives on the line. The government
in airquality.While airpollution is estimated to cause over4 million deaths annu- ers.But,it also entails significant risks. Indonesia, informal ride-hailing dri- demic, they need to be seen and heard must spare no effort to ensure their
ally,some conservative estimates,CNBC reports,claim that reduction in pollution Swings in market prices can be ruinous vers are seeing steep drops in income. more than ever. safety and security.
has prevented 50,000 deaths in the last two months.But,expect these gains to be to small farmers and food vendors,for In Uganda, informal workers have This column does not necessarily — Ravi Chander, Bengaluru
lost with the world—with multilateralism and globalisation taking a hit—going instance, while pathogens can often clashed with police seeking to enforce reflect the opinion of the editorial
back to its old fossil-fuel addiction. find hosts in a city’s wide-ranging Covid-19 mitigation measures. In board or Bloomberg LP and its owners ●Write to us at feletters@expressindia.com
Regd. No. CMM/BNG/DECL/NPP 28/3/2001 R.N.I. Reg. No. 50532/1996 Printed and published by HS Gadhadar on behalf of The Indian Express Private Limited. Published at 502, Devatha Plaza, 5th Floor, 131, Residency Road, Bangalore - 560025. Phone: (080)22231923/24 Fax: 22231925. Printed at MNS Printers Pvt. Ltd. 345/4, Bhatarahalli, Old Madras Road, Bangalore - 560 049.
Chairman of the Board: Viveck Goenka, Managing Editor: Sunil Jain, Deputy Managing Editor: Shobhana Subramanian* (*Responsible for selection of news under the PRB Act ) © Copyright: The Indian Express Private Limited. All rights reserved. Reproduction in any manner, electronic or otherwise, in whole or in part, without prior written permission is prohibited. The Financial Express®
WWW.FINANCIALEXPRESS.COM MONDAY, APRIL 6, 2020
Banking in
times of corona
PRATEEK
ROONGTA
Managing director and partner, Boston Consulting Group, India.
Views are personal
T
HENEWDECADEhasstartedonaturbulentnote
for humanity.The impact of Covid-19 has been
unprecedented.Whilehealthcare,airlines,hospi-
tality,andretailexperiencetheimmediateeffect,
banking is no exception.Despite large scale digi-
talisationoverthelastdecade,banks’businessmodels,largely
rely on human interaction.Banks need to reorient their busi-
ness models swiftly,and implement measures for employee
safetyand businesscontinuity.
While banks in India have commenced a series of actions
ILLUSTRATION: ROHNIT PHORE
in response to Covid-19, such as establishing a central task
force, curtailing travel, cancelling events, and reducing out-
boundsalesforce,giventhepaceatwhichthesituationisevolv-
and possiblythat of the oil industry,too. have substantially slimmed balance ing,this maynot suffice.Here are a fewsuggestions:
In the late 1990s,the Economist mag- sheets and reduced valuations. Exxon’s Design“distance banking”model: Branches with low
azine did a story on oil prices.The cover market capitalisation has, for instance, footfall,ornearanother,should be temporarilyclosed.Others
page had a picture of an oil barrelwith an halved over the past month.Against this may be kept open on alternate days or for shorter hours.“Dis-
Energy
have ramped up production from 9.8 different from the world, pre-Covid. Ensuring a semblance of a regular working day with remote
mbd (pre the March meeting) to in Behaviours will shift and these will teams in the“new”working model is critical-discuss detailed
excess of 12 mbd today. And two, there deepen uncertainties. ‘Social distanc- schedules,weeklyagendas and frequent reviews.
has been an unprecedented Covid- ing’ may change the dynamics of Planforbusinesscontinuity:Divideemployeesinto“ros-
induced crash in demand.This is because ‘shared mobility’. Teleporting may ters”and assign workdays and hours. Ensure minimal office
of the lockdown of the two main drivers reduce business travel. Heightened spaceoverlapbetween“rosters”andplanforcontacttracing,if
lessons from
of oil consumption—transportation and awareness of the porosity of national required. Segregate offices and
industry. It is estimated that oil con- boundaries may accelerate the push employees’basis activity.
sumption in the current quarterwill fall towards decarbonisation? These uncer- Reimaginecreditpolicies:
byapproximately25 mbd.This is almost tainties will push the petroleum mar- Pro-activelythinkofchangesin While banks in
as much as the OPEC’s production. The ket deeper into a no-man’s land. credit policies,don’t react post- India have
Covid-19
Saudis and Russians maystill come to an India cannot escape its own domes- facto.These can include mora- commenced a
understanding that rallies the price,but tic verity. Whatever be the shape of the toriumforrepayments,increas- series of actions in
itwould not surprise me if the Economist post-Covid international petroleum ing loan tenure, interest rate
magazinewrote anothercoverstorywith market,India will be dependent on it to concessions, waiver on penal response to Covid-
a similar picture, except secure its domestic energy charges and interest for late 19, given the pace
with ‘$20?’ instead of ‘$5?’ requirement.The question payment. An absence of pre- at which the
Whatever be the shape of the post-Covid written next to the arrow. India should should,therefore,be asked: agreed policies may result in a
situation continues
Three verities now hang What should the decision- knee-jerk reaction.
international petroleum market, India will overthe petroleum market.
increase its imports makers do today to Digital capabilities a to evolve, this may
be dependent on it to secure its domestic One, every major oil- of gas (LNG) from respond to such a contin- “must-have”: Migrate cus- not suffice
exporting country will face Australia, Africa gent and uncertain future? tomerstodigitalplatforms.Sim-
energy requirement. The question should, abudgetarycrisis.Qatarhas and the US. This Ihavethefollowingfour plifyonboardingoninternetand
the most robust balance suggestions. mobilebankingapps,providetutorialsonlineortelephonically
therefore, be asked: What should the sheet of all OPEC members.
will reduce the First,it should fill the oil andenhancedigitalchannelstofillanygaps.Spikesintheusage
decision-makers do today to respond to But it still needs an oil price political risks of caverns with strategic ofdigitalchannelswillrequirescenarioplanningtoensuresys-
of around $40/bbl to bal- dependency on oil reserves.Pricesmayfallfur- tems remain online despite high online traffic.
such a contingent and uncertain future? ance its books. Algeria has supplies from the ther, but rather than bot- Leadwithinnovation:Offerinnovativeproductsrelevant
the weakest. It needs in tom fish, it should leverage to customers in current context. Health insurance to cover
excess of $100/bbl. Saudi Middle East the availability of capacity Covid-19relatedquarantineorhospitalisation,newloanprod-
Arabia is at theAlgerian end to secure discounted sup- uctsforself-employedandSMEswithlowcollateralandspeedy
of the spectrum,requiring a plies.Theworld has run out processing.
price of around $80/bbl. This does not of storage capacity and producers may Strengthen cyber-security: Banks should review their
meanthatthesecountriesareabouttogo paypremiumdollartofindspacefortheir security infrastructure, taking into account the type of net-
“Things fall apart; the centre cannot hold; in the international petroleum market. financiallybellyup.Most of them,and in unsold cargoes. works employees will access (public or private) and build sys-
mere anarchy is loosed upon the world.” The concept of MAD (Mutual Assured particulartheGulfproducers,haveabun- Second,it should increase its imports tems for secure sign-in from remote locations to ensure end-
—WB Yeats Destruction) deterred the nuclear pow- dant sovereign reserves.Butwhat it does of gas (LNG) from Australia, Africa and point security.
I
ers during the Cold War. It has had no mean is that theywill be hard-pressed to the US.Thiswill reduce the political risks Maintain financial discipline: The looming recession
N THE MIDST of a global pandemic such effect on the oil powers. For, at a sustain their social and economic com- of dependency on oil supplies from the andreducingconsumerdemandwillnecessitatebankstotar-
of epic dimensions, one is hesitant time when Covid had pushed the global mitments. They will have to cut back on MiddleEast.Gasisalsonoweconomically get cost efficiencies. This requires rigorous and prudent
towrite about the narrowsubject of economy into recession, the proxies of subsidies,raisetaxes,andthecitizenswill competitive. The landed price of LNG is expense management processes, re-looking at non-critical
petroleum. It seems so trivial. But the Saudi Crown Prince, Mohammed berequiredtotightentheirbelts.Thiswill low enough to kick-start some of the capital expenditures and rationalising discretionary G&A
then, if there is one certainty, it is Bin Salman (MBS) and the Russian Pres- not be well-received and India should stranded gas-based power plants. expenses eg, marketing channels/expenses, training
that human ingenuity and technology ident,Vladimir Putin,took a set of deci- build into its oil supply plans the likeli- Third,it should unthread the‘patch- expensesetc.Insteadofreducingtheworkforce,banksshould
will push us, sooner (hopefully) than sions last month that knocked the eco- hood of civil strife in these countries. work quilt of authority’ exercised by consider restructuring compensation to minimise the
later,into a post-Covidworld.And at that nomic props from under the oil market. Two, the international oil industry bureaucrats,regulators and politicians, impact on profitability and defer hiring plans until the situ-
time,India will,once again,confront the The Saudis decided to flood the market will be reconfigured.Already, at current which today stifles management and ation stabilises.
challenge of oil and gas supply security. to hold onto market share,and the Rus- prices, a large number of companies are operational efficiency of petroleum In these times,banks must focus on employee well-being
Weshouldask,therefore:Whatwillbethe sians accepted the consequent decline finding it difficult to cover their cash companies. and safety,while keeping the lights on to safeguard prepared-
landscape of the petroleum sector,post- in prices to push the US Shale industry costs and have been forced to cut pro- And finally,it should create the insti- ness forrecoveryand rebound.Aresilient and robust banking
Covid? And what should India do now to to the wall. Both may achieve their duction and shutter operations.At even tutional basis for an integrated energy network will give our economy the much-needed vigour to
prepare for an uncertain and contingent objectives, but they have sounded the lower prices, they will be bankrupted. policy. If there is one message we must overcome this crisis.
energy future? death knell of the OPEC (Organisation Whatever the final outcome, one fact is internalise from Covid, it is the impor-
The Centre has indeed ‘fallen apart’ of the Petroleum Exporting Countries), clear.Those that survive the carnage will tance of collaboration and coordination.
TESTING TIMES
A To curb further
S COVID 19 SPREADS more infected, but to pick up even a trace pres-
broadly into the community, ence of the virus in the cluster, and wher-
itistime forIndia’sstrategyto ever such a trace is observed, to assume
move from one of individual that the entire cluster is infected.Such an
Covid 19 spread,
testing,containment,andiso- effort may be able to sharply reduce the
lation,to a community approach. number of tests the government needs to
The lockdown is likely to have both carry out and will allow it to extend the
bought us time by pushing-out the epi- quarantine only to those clusters where
eFE
MONDAY, APRIL 6, 2020
STAYING ON TOP
❝
Satya Nadella, CEO, Microsoft
With many of us working and learning remotely, it
has never been more important to stay connected
and on top of what matters.
❝
● TECH TO THE RESCUE remote tech support.“Wuhan was a huge
validation of our hypothesis of making
● WORK FROM HOME
evolve a new
ment operators/ engineers can remotely
instruct local staff at the hospital to do the
work by themselves,” says Harshwardhan
While DronaMaps is
Kumar, co-founder, Blinkin. Furthermore,
once a case/support issue has been docu-
mented,itmakesitavailableforsharingwith
work culture
helping map Covid-19 otherusers.
Gadgets
tomotivatetheemployeestodeliverontheir
designatedresponsibilities.Whileontheone
hand,downsizing oruse of robots are being
touted as possibilities for certain jobs, cur-
rentlymost managers are concerned about
how to continue to meet their commit-
mentstowardstheircustomersandsupport
employees formaking this happen.
Necessityisthemotherofinventionand
innovation.Wehavealreadyseenappsbeing
installed in the mobile phones and other
● SAFETY MATTERS deviceswhichprovidedailyreportsandana-
lyticstotheirmanagersaboutthetimespent
THECURRENTCRISESandlockdownhas
Although it is not
known how many
users Riot can sup-
distancing zoomed certain video calling apps into
importance.Companies are using apps to
port, it is one of the
free apps on this
Investor
MONDAY, APRIL 6, 2020
EXPERTVIEW
While IndusInd Bank’s current valuations provide
comfort, we think larger banks provide a much
better relative safety net to ride out current cycle
—Nomura
Liabilityweakness Correction
offers investors
comes to the fore an opportunity
Company focus has shifted to
Deposit outflow post Yes Bank crisis a surprise; corrective contingencies; likely to gain
steps initiated; valuations offer comfort; ‘Buy’ retained in H2FY21 from possible
rural recovery; ‘Buy’ retained
DURING ITS INVESTOR call recently, IIB While KMB has been able to bridge the
updated on its business and likely impact COF difference with large banks, IIB’s
ofCOVID-19.Wewerenegativelysurprised gap has increased from 100bp to 150bp HERO MOTOCORP’S (HMCL'S) manage-
by 10-11% outflow in deposits following over 2 years ment hosted a conference call to update
Yes Bank’s fallout and on the asset side 1.8 (%) investorsonbusinessimpactofCOVID-19
1.6 IIB COF spread(v/s large banks)
despite IIB’s asset moats. We think IIB’s 1.4
outbreak and to allay fears on BS-VI tran-
exposure towards vulnerable segments 1.2 sition. Key points from the concall: (i) BS-
remain high. Given the large economic 1.0 IV inventory liquidation largely to com-
impact of COVID-19-related lockdown, 0.8
KMB COF spread(v/s large banks)
pletewithstock(~12kunits)inNCRregion
IIB’s positioning in assets is morevulnera- 0.6 to be recalled; BS-VI dealer inventory is of
0.4
ble than that of its largerpeers,in ourview, 0.2
one month (ii) HMCL to support dealers
in addition to its weak liabilityprofile. 0.0 amidstCOVID-19lockdownwithfocuson
However, IIB’s 75% correction in the -0.2
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
easing liquidity concerns; (iii) current
past 2-3 months with valuation multiples 2018 2019 2020 outflow of 10-11% following Yes Bank’s excess SLR/non SLR investments. likelyreflected inthe steep stock price cor- focus remains on maintaining health pre-
correcting from 15% premium relative to Source: Company data, Nomura estimates fallout was largely led by 2-3 states mov- ■ The bank still maintains LCR of 112% rection in past 2-3 months. IIB’s much cautions and developing contingencies
HDFCB to +30% discount to Axis Bank ing out deposits (65-70% of the total out- and has not used anyMSFfacility.Further, higher bulk dependence and higher aroundpossiblesupplychainissues;(iv)no
captures all the negatives. Management flow) and partly led by corporates (+30% management indicated that deposit flows deposit concentration (top-20 depositors liquidity concerns as company holds liq-
seemstobetakingthecorrectstepsnowby tion with ROEs normalising to 15% in of the impact).This in context of a 2% out- have now stabilised. constitute+24%ofdeposits)isshowingup uid funds worth ~`40 bn.
front-ending asset recognition, building FY22Fafterfallingto12%inFY21F.Valua- flow disclosure (17 March) is a clear nega- ■ In case of further outflows, IIB still has in funding cost gap vs larger peers which We believe demand recovery could be
provisioncover,focusingongranularityof tions provide comfort, but we think larger tive surprise.Management indicated that large refinanceopportunity(40% of loans has increased to 150bp vs 100bp in FY18. led by rural markets, driven by possible
liabilities and reducing bulky asset calls.If banksprovideamuchbetterrelativesafety this will lead to lower CASA ratios but will PSL compliant) and recent cut in CRR and This restricts its abilityto go down the risk improvement in cashflows and HMCL’s
implemented, this should help IIB build a net to ride out the current cycle. likely have limited impact on margins increase in MSF should help to mitigate curve.Management acknowledged weak- high rural exposure (>50% demand) tilts
stronger franchise over time and lead to given it has replaced 50% of the outflow any large outflows. nessinliabilitiesandindicatedashiftfrom near term beneficiary scales in its favour.
lowering ofvaluation discount to peers. Liability weakness showing up – taking by refinance borrowing (3-yr duration) Our view: Historically, IIB has been growth focus to course correction. Maintain Buy.
We estimate 10-12% loan growth and corrective measures and partly by FX borrowings (7-month weak on liabilitieswhile asset moats made
220bpcreditcostinourworstcaseassump- ■ Management highlighted that deposit average durations),Bank CDs,and repo of upforthisinthepast.Thesizeofoutflowis NOMURA Key highlights of the call
■ Before the nation-wide lockdown,busi-
ness continuity taskforce was formed to
Personal Finance
monitorkeybusiness challenges and mit-
igate impact. Manufacturing at all the
facilities in India,Bangladesh and Colom-
bia halted currently due to COVID-19.
profit 3,059 3,620 -10.0% -30.8% drome):Aviral respiratorydisease,spread MERS (Middle East Respiratory Syn- 2015-19.Overalllifeinsurancepremiums
EPS (`) 21.99 26.02 -10.0% -30.8% inChinaandSingaporeduringNovember drome): Spread rapidly in Saudi Arabia increased7%and15%y-o-yin2014and Source: Kotak Institutional
Source: HSBC estimates 2002toJuly2003.During2002and2003, during 2QCY13 to 3QCY14.BupaArabia, 2015,respectivelyascomparedto2%-7% Equities Research Source: I-Sec research, 12m trailing data
10 FINANCIAL EXPRESS WWW.FINANCIALEXPRESS.COM
BrandWagon
MONDAY, APRIL 6, 2020
● NUMEROLOGY
966 mn: estimated mobile users in India by 2023
907 mn: estimated internet users in India by 2023
46.2 bn: number of mobile apps Indians will
download by then
— Cisco’s Annual Internet Report
● OTT space, has reported a spike in subscriber OTT platforms to reduce the quality of ● TELEVISION
Now streaming,
numbers. Ferzad Palia, head,Voot Select, video to reduce the strain on the cellular
youth,music and English entertainment, network infrastructure.
Viacom18, says the uptake for the plat- “If everybody is constantly using the
form has been “almost three-times internet, then data bandwidth will start
Thinking out
higher than estimated”. becoming an issue,and people will not be of the box
more than ever
“We have only launched two original able to have a seamless experience,” says
shows so far,andwehave three Hindi orig- Joshi. However, he adds that the current
inals and five regional shows shot and surge in viewership could translate How television
ready for release. We also have a host of to more subscribers for these players in
international contentwhichwill premiere the long run. broadcasters are dealing
in India,”Palia adds. “OTT platforms with a smaller base, with content shortfall
OTT platforms see a surge in consumption and Viewers are consuming content across such as Amazon Prime Video and Netflix,
genres. Divya Dixit, SVP, marketing, ana- might even end up doubling their
subscriber count, as viewers seek fresh content lytics, and direct revenue,ALTBalaji, says subscribers; Hotstar, which already has
thrillers,youngromanceandurbandrama a substantial subscriber base, might
aresomeofthetop-perform- see a growth of 20-50%,”
DEVIKA SINGH ing genres on the platform. A Hammerkopf he estimates.
Shows such as Kehne Ko Neena Dasgupta, director
AMIDST THE NATIONWIDE lockdown, Humsafar Hain, It Hap- report says OTT and CEO, Zirca Digital Solu-
OTT platforms are striving to meet the pened in Calcutta, consumption tions, believes an adverse
growing entertainment appetite ofview- Baarish and Dil Hi primetime has effect is also possible. “The
ers. According to a recent survey by To Hai have seen a moved to 7 pm growth of these platforms
mobile marketing platform InMobi,46% spike amongst onwards, as and their performance could
viewers are watching more content women in the 25- opposed to 10 pm- be impacted if the lockdown
online. Another consumer survey con- 45 age group period continues for the long
12 am before
ducted by Hammerkopf has found that acrossIndia,includ- term and the economy suf-
OTTconsumption primetime has moved ing rural areas, she fers. To save money, people
to 7 pm onwards, as opposed to 10 pm- shares, whereas may bring down their discre-
12 am before. Apharan,Ragini MMS and Code M tionary spends — such as those on OTT
What this means is that the likes of are seeing interest from the male subscriptions — if the economy takes a
Netflix, Hotstar, Amazon Prime Video, audience in the 22-45 age bracket. downturn. This might reduce their paid
Zee5, ALTBalaji and Voot Select will principal,ProvocateurAdvisory. The viewership for movies especially subscriber base,”she cautions. VENKATA SUSMITA BISWAS
have to up theirgame.Experts believe that has gone up across the platforms.Cinema Hotstar, the top OTT player in India
viewership on these platforms could grow Need for more streaming service MUBI has seen a 28% with 300 million monthly active users as THETELEVISION BROADCASTindustryis
further in the coming days, as To cater to this increase in rise in viewership on its platform in of July last year,according to RedSeer,will takingafewcreativelibertiestodealwiththe
television channels run out of content.“As demand,platformssuchasAmazonPrime India, says the platform has witnessed an March,as compared to February. nowhave to counterthe setbackcaused by lackoffreshcontentinthewakeofthecoro-
these channels have been unable to shoot Video and Zee5 have made a few of their 80% increase in subscriptions and over the cancellation of the Indian Premier navirus outbreak.While some broadcasters
due to the lockdown, they are shows free to watch. Under its #BeCalm- 50% growth in time spent recently. Will it last? League2020,whichbroughthugetraction are developing theme-based edits of exist-
running old content. In such a scenario, BeEntertained initiative, Zee5 is offering Amazon PrimeVideo,meanwhile,has Experts say that maintaining the stream- on its platform. Dasgupta says the com- ingcontent,andbringingbackiconicshows,
people will gravitate towards OTT premium content including movies and made some of the kids content on its ing quality could be a major challenge for panywill nowhave to invest in“more orig- others are resorting to reruns of popular
to watch fresh content,” says the first episode of some of its original platform free in India. Viacom18’s Voot these players. Earlier in March, the Cellu- inal content and bring in international shows, and testing the viability of using
Paritosh Joshi, media consultant and series for free. Tarun Katial, CEO, Zee5 Select, the latest entrant in the SVoD lar Operators’ Association of India asked shows to make up for it”. video conferencing tools to create content.
The Indian film and television industry
had decided to halt shoots as a preventive
In The
Motobahn
measure until March 31. But the 21-day
national lockdown has imposed a longer
News
moratoriumontheindustry.Withacontent
repository that could last only four weeks,
mostbroadcastershadrunoutoffreshcon-
tent byMarch end.
Riding on nostalgia
Bringingbackoldshowsseemstobebroad-
Broadcasters make casters’ best bet. Public broadcaster Door-
darshan led the trend by bringing back
four pay channels free
THE INDIAN
● EXPLAINED iconic shows such as Ramayan, Circus,
Byomkesh Bakshi and Shaktimaan, among
BROADCASTING
Foundation (IBF) has
announcedthat fourof its
memberbroadcasting
Covid-19 may change how you buy cars others.Viacom18isairingrerunsofitsmar-
queenon-fictionshowBiggBoss(Season13)
at 10 pm every day on Colors. Zee TV is
replacing its prime time shows Kumkum
networks have decidedto Changing habits BhagyaandKundaliBhagyawithwebseries
waive the tariff on four The process may go online. ChabaofMGMotorIndiabelievesthe suchasKarrleTuBhiMohabbat,Baarishand
channelsfora period of two months.Sony’s Also, even though usage of pandemic will leave a lasting impact on Kehne Ko Humsafar Hain,which were first
SonyPal,StarIndia’s StarUtsav,ZeeTV’s consumer mindset.“First, people above streamed onALTBalaji.
ZeeAnmol andViacom18’s Colors Rishtey shared mobility may get 40years of age,who have more moneyin Prathyusha Agarwal, chief consumer
will be availabletoviewers free of charge reduced, new-car sales theirhands,will start thinking about the officer, Zee Entertainment Enterprises,
on all DTH and cable networks. conceptofYOLO(youonlyliveonce),and says, “We will
Indian TV
may not rise because of might start spending more on things also be creating
programming is
HUL completes merger weak economic sentiment, suchascarsandluxuryproductsandhol- fresh edits of
dominated by
idays,so more consumerism might hap- existing shows.
with GlaxoSmithKline higher cost of ownership pen. Second, more people will consider For instance, for scripted serials and
FMCG major HUL new-energy vehicles, as there is already &TV, we are non-fiction shows
has completed its VIKRAM CHAUDHARY a lot of talk about pollution getting visi- developing edit- that require a large
mergerwith bly reduced during the lockdown.” based, long set-up, crew and
GlaxoSmithKline SELDOM, IF EVER, has the Indian pas- Brand expert Bijoor calls the Covid- episodes of equipment
Consumer senger vehicle (PV) sector faced a hard- 19 as a definitive point that will change shows such as Ek
Healthcare. ship such as the Covid-19 pandemic.It’s habits.“The why-own-when-you-can- Mahanayak – Dr
In addition,the Board of Directors of hit during the BS4-to-BS6 switch—so it borrow movement is going to deepen. BR Ambedkar and Happu Ki Ultan Paltan.”
HUL has approved HUL acquiring the won’t just extend ongoing slowdown, Consumers are going to think this from The broadcasteris expected to tap into the
Horlicks brand for India from GSK for but might also change people’s car-buy- two perspectives. One is from the per- originals libraryof its OTTplatform,Zee5.
`3,045 crore.Brands such as Boost, ing habits.Production has stopped,foot- spective of fatalism, and the other from Additionally, broadcasters have turned
Maltova and Viva will now come under fall in showrooms is zero due to the lock- the perspective of individualism and the some of theirchannels into free-to-airfora
HUL’s umbrella. down,and major events are cancelled or variety-seeking habit. Both diametri- period of two months on all DTH and cable
being done digitally.In fact,even before some time, users who earlier preferred term impact the portfolio and commu- cally-opposed movementswill collide to networks. Sony Pal, Star Utsav, Zee Anmol
Dentsu launches the lockdown started, the Federation of shared mobility may consider buying nication strategy of PV OEMs.” create less ownership of cars as a habit andColorsRishteyareamongthosethatare
Automobile Dealers Associations noted cars—used ornew.“Therewillbeaswitch whose time has come.” nowavailable forfree.
DAN Solutions in India that footfalls in dealerships had gone in the short term towards‘owning’cars.” Economic sentiment
DENTSU AEGIS down to 45% by mid-March. The thought of social distancing is According to the Confederation of Impact on Chinese cars ‘Home’productions
NETWORK (DAN) has going to stay for a couple of quarters, Indian Industry’s CEO snap poll‘Impact Next year China’s Great Wall Motor The lockdown has led to a significant
launched DAN Online buying beforeitdisappearsfromtheconsumer’s of Lockdown due to Covid-19 Pandemic’ (GWM) will launch its first car in India, increaseintelevisionviewership,butmostly
Solutions in India, Many OEMs already have an online mind, adds Gaurav Vangaal, associate released on April 3 (bit.ly/39FLANv), and the British MG Motor (it’s owned by on news, movies and kids channels. The
which will use an car-buying mechanism in place. The director, IHS Markit. “We should see about 52% firms foresee job losses, in Chinese SAIC Motor) is perceived as Chi- averagetimespentonGECsdroppedby5%
“outcome-driven” impact of Covid-19 on consumerbehav- some usage decline in shared mobility, their respective sectors, resulting from nese by some customers. On the impact in the week of March 14-21, as per the
approach and tap into iour will make OEMs think about the but itwill depend on a particularsection the impact of Covid-19outbreak andthe on Chinese brands,Vangaal says it’s too BroadcastAudienceResearchCouncilIndia,
the network’s creative, changingnatureoftheirinteractionwith of the consumer.” ensuing lockdown,and/orsalarycuts.In early to comment,but“some carmakers while news and kids channels have seen an
media and CRM consumers,andtheroleofthedealership Harish Bijoor, brand expert and the addition, CARE Ratings has noted that, may face more challenges than others.” increase of 17% and 11%, respectively, in
expertise.Narayan Devanathan has been networkandtheirsalesteams,saysVinay founder of Harish Bijoor Consults, says with the implementation of BS6, new Hardeep Singh Brar, director, Mar- average time spent.
appointed the CEO of DAN Solutions Raghunath, partner & leader, Automo- thatride-sharing platformssuchasUber safety norms and higher insurance, the keting & Sales for the Indian subsidiary In the US, where talk shows are
India.He will retain his existing role as tive Sector,EYIndia.“An integrated phy- and Olawill bounce back once the fearof cost of ownership of newPVs is expected ofGWM,doesn’tforeseenegativeimpact immensely popular, broadcasters have
group executive & strategy officer,DAN, gital(physicalplusdigital)platformwith transmission of Covid-19 virus goes to increase by 12-15%. on Chinese cars. Indian customers, he begun creating broadcast-level content
South Asia. digitally-enabled salespersons will away.“Old habits die hard,”he says. This dual-impact means that some says, see ‘value’ in a product.“Today, the from the homes of the showhosts.
become critical success criteria to tap Raghunath has an interesting statis- PV model downgrades may happen.“In qualitylevel and the cost atwhich China “Whilewe are exploring all kinds of best
Ogilvy Delhi wins a intoselectconsumersegments,”headds. tical observation: “One could broadly an upbeat economic environment, a is able to provide a product,there are few practices from our counterparts in other
However, the role of dealerships classifytotalpassengerkmrunonIndian buyer who could afford, say, the i10, alternatives around.If the product qual- markets, replicating the broadcast-from-
new business won’t diminish.RajeevChaba,president roads into sub-categories related to could have upgraded to the i20 instead, ity is good and the price is right, be it a homemodelwillbetoughinascriptedcon-
SHEELAFOAM HAS brought Ogilvyon & managing director, MG Motor India, intra-city work km, intra-city personal or may buy the highervariant of the i10. smartphone or a car, the customer will tent heavy market like India,”says Deepak
board to handlethe creative and digital says that while most people shortlist a km,inter-citykm and shared km (shared But now there may be a preference pay for that,”he adds. Dhar,founderandCEO,BanijayAsia.
dutiesof all its brands including the carbefore going to a showroom,a caris a mobility).While there has been a recent towards low-endvariants,if newbuying Bijoor, however, believes that China Indian programming is dominated by
flagship brand Sleepwell.The agencywill product that you want to feel, touch, trend favouring a gradual increase in indeed does happen,”says Mukhtyar. needs brand management inputs “des- scripted serials and non-fiction reality TV
work on an integrated marketing smell and drive.“People will still go to ‘shared km’, it will be interesting to see “In addition, people may start look- perately,”asdoeseveryChinesecompany shows — both of which need a large set-up,
communication strategyto strengthen the showrooms to make the final decision.” consumer behavioural changes over the ing at cars as a service,on a subscription that aspires to grab market share and crewand equipment.
brand’s position in the mattress category. next fewmonths as a result of continued basis, maybe for six months or one year, mindshare in India.“Chinese brands (in ContentcreatorsinIndiaaregettingcre-
Shared mobility adherence to social distancing. This or leasing options,” he says. However, as general) need to invest in image man- ative though.Cricketer Kevin Pietersen has
IN10 Media partners Kavan Mukhtyar, partner & leader, would impact usage across sub-cate- of now,it’s tough to take a call how deep agement. China itself needs to manage beenhostinginterviewswithcelebritiesvia
Automotive, PwC India, says that, for gories, and in the short- and medium- the impact on new-car purchase will be. its image better,”he says. Instagram Live,while film reviewer Anu-
with Zee5 pama Chopra is using Zoom video confer-
IN10 MEDIA HAS entered into a two- encingtointerviewBollywoodcelebritiesfor
channel content partnership with OTT ● PRE-OWNED CARS not out of the question.This may lead to YouTube channel Film Companion.