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Etymology[edit]
This phrase is British in origin[2] and derives from sports that use goalposts. The figurative use
alludes to the perceived unfairness in changing the goal one is trying to achieve after the process
one is engaged in (e.g., a game of football) has already started.[1]

Logical fallacy[edit]
Moving the goalposts is an informal fallacy in which evidence presented in response to a specific
claim is dismissed and some other (often greater) evidence is demanded. That is, after an
attempt has been made to score a goal, the goalposts are moved to exclude the attempt. [3] The
problem with changing the rules of the game is that the meaning of the result is changed, too. [4]

Use[edit]
Some include this metaphor as description of the tactics of harassment. In such cases, a re-
defining of another's goals may in reality be intentionally devised so as to assure that an athlete,
for example, will ultimately never be able to finally achieve the ever shifting goals. [5]
In workplace bullying, shifting the goalposts is a conventional tactic in the process of humiliation.
[6]

Moving the goalposts may also refer to feature creep, in which the completion of a product like
software is not acknowledged because an evolving list of required features changes over time,
which in extreme cases may even require rewriting the entire program. Thus, the goal of
"completing" the product for a client may never