NEEDS THEORY 1

How A Company Can Strengthen the Achievement Needs of Its Management Team

Student’s Name

Institutional Affiliation
NEEDS THEORY 2

How A Company Can Strengthen the Achievement Needs of Its Management Team

Needs Theory is a concept of employee motivation that was developed by David McClelland.

The theory argues that people get motivation from three needs; the need for power, affiliation, and

achievement. According to the learned needs theory, needs can be weakened or strengthened.

However, current researchers on business management appear to criticize scientific theories.

Particularly, Daniel Pink, while giving a TED talk on "The Puzzle of Motivation" states, "There is a

mismatch between what science knows and what business does," (“The puzzle of motivation | Dan

Pink,” 05:17). He believes that the traditional system of reward and punishment is not tenable in the

21st century and recommends an extrinsic approach. A company can reinforce the accomplishment

requirements of its management team by allowing autonomy to the team.

Pink argued that needs can be strengthened by three extrinsic motivators. He chose to talk

about Autonomy as one of the major motivators and defined it as “The urge to direct our own lives,”

(12:43). According to Pink, autonomy allows employees to work independently through their initiative,

unlike the scientific theories which required employees to follow the company rules to the letter. If a

company wants to strengthen the management's team achievement needs, then it has to give the team

the freedom of self-direction. Consequently, the managers will be able to take their own initiatives,

leading to more business solutions and innovative ideas. Pink gives an example of Google Inc. which has

realized much success after giving autonomy to developers. Similarly, the attainment needs of any

management team can be reinforced by allowing self-direction. While rewards and punishment have

been used to strengthen needs in the past, that approach is not applicable in the modern world. In the

modern world, needs ought to be strengthened through an extrinsic approach.

NEEDS THEORY 3

Reference

The puzzle of motivation | Dan Pink [YouTube Video]. (2009). Retrieved from

https://www.youtube.com/watch?v=rrkrvAUbU9Y&t=47s