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Veritas

INFORMACIÓN Y ASESORÍA PROFESIONAL DE NEGOCIOS www.ccpm.org.mx


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CO L E G I O D E CO N TA D O R E S P Ú B L I CO S D E M É X I CO , A . C .

¿TASA
GOOGLE
O IVA?
Economía digital
¿Cómo enfrentar el
COVID-19 y no
morir en el intento?

La mujer en el
consejo: realidades
y tendencias

Equidad de género,
tarea pendiente
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