Assignment – I

Business Statistics and Research Methodology (BSRM)

MBA – 1st year - 2nd Semester

Q.1 Explain the characteristics of different types of research with relevant examples. Highlight the
similarities and difference between them.

Q.2 Design of every logo is constructed by using different shapes. Everything has a shape but the
basic shapes of circles, squares, and triangles can be very effective in logo design. These shapes have
certain sub-conscious meanings. The circle is protective or infinite. The square denotes stability,
equality, and honesty. The triangle suggests tension or conflict or action. The purpose of selecting a
particular shape logo is to increase recognisability and make it more memorable. Suggest and justify a
research design which helps in fulfilling this objective towards change in design of logo of Hero
Honda after demerger with Honda. Both old and new logos are shown below.

Old Logo New Logo

Note: Upload the word of pdf file by 21-02-2020 (Friday).