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Acknowledgement
The success and final outcome of this project required a lot of guidance
and assistance from many people and I am extremely privileged to have
got this all along the completion of my project. All that I have done is only
due to such supervision and assistance and I would not forget to thank
them.
 

I respect and thank Mr. Devendra Jaiswal, for providing me an opportunity

to do the project work in EIJ Consulting and giving me all support and
guidance which made me complete the project duly. I am extremely
thankful to him for providing such a nice support and guidance, although
he had busy schedule.
 

I owe my deep gratitude to our project guide MR. Devendra Jaiswal, who
took keen interest on my project work and guided me all along, till the
completion of our project work by providing all the necessary information
for developing a good system.
 

I would not forget to remember Rajendra Yeliger and Prisma Nagpal , of

EIJ CONSULTING for their encouragement and more over for their timely
support and guidance till the completion of our project work.
 

[Pranav Sehgal]
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Executive Summary
In this project we promoted the company “EIJ CONSULTING” through the medium of
Digital Marketing. EIJ CONSULTING is a HR IT COMPANY, There target is dependably
been to empower their buyers to live the Developer life in Japan. Their vision is to be India’s
leading and most appreciated HR IT COMPANY.

During the project we used some of the tools of Digital Marketing Like SEO (search engine
optimisation) & SMO( social media optimisation). During our promotion we have just used
DGITAL way of promotions. As every promotion-s were done free of cost to increase the
traffic on our website.

Here, we started from Social Bookmarking like we registered our website on different
websites as it was the part of SEO through this we can increase ranking of our website in
google search options like if someone search for a HR IT COMPANY So, they should show
our company on the first page of google search.

There we have also done Business listing for EIJ CONSULTING Company. So, that by
searching about HR IT COMPANY google can show a box about a company on a first go.

We have also used Google analytical tool to see that how much traffic is coming on our daily
basis & from where that traffic is coming through this tool we can also see the age group of
the people. So, that we can know that we have targeted the right people or not. This tool also
help us to know the region of the people that from which region are they coming when they
visit our website.

By promoting EIJ CONSULTING we have also generated some lead for the organisation as
we have uploaded their projects on classified websites that what are their projects & what are
the jobs they are dealing with. Like I have put an advertisement consisting about pros and
cons about staying in japan so that people will be able to see some transparency and will feel
familiar with the company. so, from there it got approx. 300 views and we got response from
approx 200 people from this website like this we have uploaded it on many other classified
website and from there also we got some response.

Here, we have also written some of the content for blogging and some for our website. We
have uploaded various blogs on different websites & in our blog only we added some links of
our classified websites and some of our company website. So, that from there also we can
generate some traffic on our website and from there also we have generated some of the leads
for our organisation.

We have also uploaded some of the info graphics on many websites and we shared it on
social media platforms like Facebook, Instagram etc. to our targeted people like we shared
images on Facebook in some of the HR IT COMPANY groups . So, that the people can know
about our organisation . That in what projects we are dealing with and if someone is
interested can contact us from there.
 Page |5

Industry Study
About

Social media marketing / Digital marketing

Social media marketing, or SMM, is a form of internet marketing that
involves creating and sharing content on social media networks in order
to achieve your marketing and branding goals. Social media marketing
includes activities like posting text and image updates, videos, and other
content that drives audience engagement, as well as paid social media
advertising.

Social Media and Marketing: Start With a Plan

Before you begin creating social media marketing campaigns,
consider your business’s goals. Starting a social media marketing
campaign without a social strategy in mind is like wandering
around a forest without a map—you might have fun, but you'll
probably get lost.
 Page |6

Here are some questions to ask when defining your social media
marketing goals:

 What are you hoping to achieve through social media

marketing?
 Who is your target audience?
 Where would your target audience hang out and how would
they use social media?
 What message do you want to send to your audience with
social media marketing?

Digital Marketing industry in India is spread to almost all the business sectors. Some of the
applications of E-Marketing are shopping and order tracking, online banking, payment
systems and content management. 

 The power of digital marketing allows geophysical barriers to disappear making all
consumers and businesses on earth potential customers and suppliers. It is known for
its ability to allow business to communicate and form a transaction anywhere and
anytime.

 Digital Marketing industry in India is a booming career today. In a country with a

rapid growth economy, it is expected to have a very high significant growth in Digital
marketing career. The growth in the digital marketing trends is making a very
substantial impact on marketing and advertisement. The big picture of Digital
Marketing industry in India cannot be complete if short preview of the past digital
marketing statistics is not made.

 The first online ad was sold in 1993, which was a clickable web ad sold by Global
Network Navigator (GNN) to a Silicon Valley law firm. In October 1994, the first
commercial web magazine called Hotwired sold large quantities of ad spaces to
AT&T and other companies, coining the term 'banner advertising'
 Page |7

MOST ACTIVE SOCIAL

MEDIA PLATFORM
AROUND THE GLOBE
Page |8
 Page |9

YouTube and Facebook are one of the most attractive Social Media platforms where the
digital marketers find their target customers by seeing the people’s interests on these social
media platforms.

Company – EIJ CONSULTING

We are a 21st-Century significant brand in HR IT COMPANY Sector. Established in 2018 by
YOSUKE SHIBATA ,with a dream of accomplishing the highest position in HR IT
COMPANY. Our target has dependably been to empower our clients in JAPAN. Our vision
is to be India's leading and most appreciated HR IT COMPANY . We are known for our
exploration and consultation qualities and our Company is developing from Strength to
Strength in India. EIJ CONSULTING provides you with HR IT COMPANY solutions and
help in Exploring the field with an eye of Investors. We have a group of very hardworking
and all round experienced experts who have confidence in Ethical practices and aim in giving
a "World Class Service "to our clients. 
Our target has dependably been to empower our Buyers to live and work in best companies in
JAPAN. Our vision is to be India's leading and most appreciated HR IT Company
We are known for our exploration and consultation qualities and our Company is developing
from Strength to Strength in India. Our organization provides you with HR IT COMPANY
solutions and help in Exploring the field with an eye of Investors.

So we introduced our company over Facebook and linked in and also on indeed.com which
was giving us the type of results we wanted.

Company Hierarchy –
P a g e | 10
 P a g e | 11

Jobs& Services –
Mission is to be a bridge between India and Japan, bridging the gap between these two
countries. India is facing population explosion and large manpower as engineers whereas
Japan has been lacking population and engineers. As a Japanese company which has been
running business in India for 7 years, we feel a mission to face and solve these issues. We are
a consultancy which started its business in India from October 2018.

EIJ CONSULTING Pvt. Ltd. is one of the best HR IT COMPANY in Bangalore which
provides people with their DREAM JOB which they want Through EIJ CONSULTING Pvt.
Ltd.

EIJ CONSULTING Pvt. Ltd. is the one who also deals in building India and Japan
relationships for the people who are there for the jobs or as an eye of investors the one can
invest in these kind of projects for the better return in the future. We believe in providing
world class facilities to our clients in Japan.

Here, we provide you with all New Openings in JAPAN current openings in Japan are as
follows - web developer, graphic designer, full stack developer .

EIJ CONSULTING Pvt. Ltd. target is to provide our clients with their dream job and good
relationship between clients and the company . Our vision is to be World’s leading and most
appreciated HR IT COMPANY.
 P a g e | 12

At EIJ CONSULTING , We provide you with the best IT services all over the world.

 Digital Marketing –
 EIJ CONSULTING is Creatively Led, Strategically Driven, Techno-Friendly Full
Digital Marketing Agency with yrs of Experience. EIJ CONSULTING have Created
Many Powerful Brand Experiences for Our Clients Worldwide. We Offer e- mail
marketing , Google AdWords Advertising (Search Engine Marketing, Pay Per Click
Management & Video Advertising) and Creative Content Resulting in Fully Managed
and Highly Successful Online Marketing Campaigns.

 Graphic Designing –
At EIJ CONSULTING there is no limit for designing. Whether it’s a New Spectacular LOGO
or some stunning flyers. We are here to provide you the best Graphic Design Services in
India. As our team is full of spectacular designers which are ready to design it for you.

Here, we give you the power to show your audience the things in a unique way.

We design

 Logo
 Magazine
 Stationary design
 Label design
 Letterhead design
 P a g e | 13

and many other.

 Website Development-

They make astonishing SEO neighborly site in the blink of an eye. Their in-
house system has empowered our engineers to be increasingly effective with
their coding aptitudes.

 Application Developer-
Whether looking to create a mobile application for smartphones, tablets or both,
Appnovation has your organization covered no matter the platform it is to be
built on or device it is to be used in conjunction with. 

Competitors

What are competitors ?

Any person or entity which is a rival against another. In business, a company in the same
industry or a similar industry which offers a similar product or service. The presence of one
or more competitors can reduce the prices of goods and services as the companies attempt to
gain a larger market share. Competition also requires companies to become more efficient in
order to reduce costs.
 P a g e | 14

Some of the Major Competitors of EIJ CONSULTING in

HR IT COMPANY -

 CONCENTRIX
 CONSULTENCIES
 REERACOEN
 SAKURA
 TOONMEDIA

Some of the Major Competitors of EIJ CONSULTING in

I.T Services –
 CONCENTRIX
 CONSULTENCIES
 REERACOEN
 SAKURA

TOONMEDIA

1. Why SAKURA as a competitor?

 SAKURA stands for Magnificent and ground-breaking ideas that keep them out of the
crowd. Diversified group of professionals works dedicated and offer best quality
jobs.. And the company has created the eye opening position in the HR IT
COMPANY sector and serve more than what the buyers deserve.

 SAKURA stands as a strong competitor in the HR IT COMPANY market as they

offer range of to their customers and their website is more of an interactive platform
than just information giving. This is a strong point in Digital Marketing where jobs
are not just marketed but provides a base for customer interaction.

 Through competitors website analysis we learned that just creating a website is not
important to market your product, it is also important to provide a platform that can
help the candidate to interact with us in a very easy way without facing any trouble
and going through any kind of boring process.
 P a g e | 15

This helps customers compare jobs within the website for themselves and also can compare it
with other websites to experience a whole new world of HR IT COMPANY. And also they
can test there Japanese language on their website

WEEK WISE LEARNING FROM THE COMPANY
(WEEK 1) Communicated with all the
26th April 2019- 2nd may 2019 other employees and CEO.
And went through their data
base so as to understand their
work process.
(week 2) Started getting trained for
3rd may 2019- 9th may 2019 email marketing with the
clients and also tried to look up
for the new clients for the
particular company.
Suggested company to buy a
portal for Facebook and
Indeed.com.
Got the lead in the project of
indeed.com
(Week3) A corporate event was
13th may 2019 – 19th may conducted by me in Leela
2019 palace with the Japanese
learning community living in
Bangalore. And continued to
improve on indeed project so
as to get more expected result
as soon as possible.
(WEEK4) Had weekly presentations
20th may 2019 to 26th may with my manager and ceo on
2019 the introduction of the
company in the social network
market
(Week 5) Planned for another Japanese
27th may 2019 to 2nd June event or the festival known as
2019 JAPANESE HUBBA.
P a g e | 16
This led to the better
understanding of the work that
was company engaged in. It also
gave me a clear view as where this
company was lacking in getting
the candidates for the clients
opening.
This helped me with the
improvement in my marketing
skills and taught me how to get in
touch with the new clients without
getting any troubles.
After getting the lead in Indeed
project I was directly dealing with
all the activities done by the
employees on the indeed.
This helped me understanding that
how much importance a foreign
language keeps in an international
market.
This helped me where the
company was lacking and where
we can lower down and increase
our expense for the growth of the
company
This helped me understanding the
Japanese community better and in
a much broader way.

(Week 6) Continued to work on the indeed
3rd June 2019 to 9th June 2019 and Facebook portals so achieve
the target.
(Week 7) Contacted the Japanese teaching
10th June 2019 to 16th June 2019 institutions for the better
understanding of the Japanese
learning candidates
(Week 8)
17th of June 2019 to 24th of June went on event conducted by my
2019 company for Japanese speakers
P a g e | 17
This helped knowing that why
Facebook and linked in portals
are helpful for a company.
It gave me a clear view of what
is the problem this company is
facing in terms of getting the
candidates.
It made me understand as wha
are the expectations of the
people who are learning
Japanese and belong to a
technical background
 P a g e | 18

Promotion / listing of
the company
“EIJ CONSULTING”
Through
Social media
Marketing
 P a g e | 19

In this project we promoted the company “EIJ CONSULTING” through the

medium of Digital Marketing. EIJ CONSULTING is a HR IT COMPANY,
There vision is to be India’s leading and most appreciated HR IT COMPANY.

During the project we used some of the tools of SMM( social media
marketing). During our promotion we have just used digital way of promotions.
As every promotion-s included a very high cost of advertisements and
promotions .

Here, we started from Social Bookmarking like on indeed there was a live
tracker as how much contacts we have used and out of which how much
positive and negative replies we are getting on the very same day.

There we have also done Business listing for EIJ CONSULTING Company. So,
that by searching about HR IT COMPANY google can show a box about a
company on a first go.

We have also used Google analytical tool to see that how much traffic is coming
on our daily basis & from where that traffic is coming through this tool we can
also see the age group of the people. So, that we can know that we have targeted
the right people or not. This tool also help us to know the region of the people
that from which region are they coming when they visit our website.

By promoting EIJ CONSULTING we have also generated some lead for the
organisation as we have uploaded their projects on classified websites that what
are their projects & what are the jobs they are dealing with. Here, we have also
written some of the content for blogging and some for our website. We have
uploaded various blogs on different websites.

So, that from there also we can generate some traffic on our website and from
there also we have generated some of the leads for our organisation.

We have also uploaded some of the info graphics on many websites and we
shared it on social media platforms like Facebook, Instagram etc. to our targeted
people like we shared images on Facebook in some of the HR IT COMPANY
 P a g e | 20

groups . So, that the people can know about our organisation .That in what
projects we are dealing with and if someone is interested can contact us from
there.

CLIENTS :
a person or organization using the services of a lawyer or other professional person
or company.

This company mainly deals with the clients who are into Japanese market or are a
Japan based company and require any kind of Japanese speaking candidate and
have qualified at least 4th level of JLPT exam

Companies like :

Oracle
IBM
Workport
Starmine
3 shakes
OYO japan

Are some of the clients of this particular company . so as to meet the clients
requirement the companies telly communicators used to call the shortlisted
candidates and ask about their current and the expected CTC of the
candidate followed up with their expected position what they want in the
particular company.
 P a g e | 21

STUDENT
DECLARATION

I hereby declare that this project report titled Listing and promotion of
“EIJ consulting” is my own work, to the best of my knowledge and belief.
Neither it contains any material previously written by any other person
nor material which, to a substantial extent, has been accepted for the
award of any other degree or diploma of any other institute, except
where due acknowledgement has been made in text.

Date: 16/07/2019 Signature of Student

Name of Student: Pranav Sehgal

Roll NO. : 2098

 P a g e | 22

PROJECT COMPLETION CERTIFICATE FROM COMPANY

MENTOR

The project work entitled “listing and promotion of EIJ CONSULTING”

embodies the original work done by Pranav Sehgal during his

summer project training period.

Date: Signature of Company

Guide

Name:

Designation:

Company Seal:
 P a g e | 23

CERTIFICATE BY FACULTY MENTOR

TO WHOM SO EVER IT MAY

CONCERN

This is to certify that Pranav Sehgal, student of full time PGDM course

(2018-20) at Dr. Gaur Hari Singhania Institute of Management &

Research, Kanpur has satisfactorily submitted the Summer Internship

Report titled listing and promotion of EIJ Consulting. under the guidance of

the undersigned in partial fulfilment of PGDM- FULL TIME course.

Signature of Faculty

Mentor Name:

Designation:

Date:
 P a g e | 24

INTRODUCTION :
In this project we promoted the company “EIJ CONSULTING” through the medium of
Digital Marketing. EIJ CONSULTING is a HR IT COMPANY, There target is dependably
been to empower their buyers to live the Developer life in Japan. Their vision is to be India’s
leading and most appreciated HR IT COMPANY.

During the project we used some of the tools of Digital Marketing Like SEO (search engine
optimisation) & SMO( social media optimisation). During our promotion we have just used
DGITAL way of promotions. As every promotion-s were done free of cost to increase the
traffic on our website.

Here, we started from Social Bookmarking like we registered our website on different
websites as it was the part of SEO through this we can increase ranking of our website in
google search options like if someone search for a HR IT COMPANY So, they should show
our company on the first page of google search.

There we have also done Business listing for EIJ CONSULTING Company. So, that by
searching about HR IT COMPANY google can show a box about a company on a first go.

We have also used Google analytical tool to see that how much traffic is coming on our daily
basis & from where that traffic is coming through this tool we can also see the age group of
the people. So, that we can know that we have targeted the right people or not. This tool also
help us to know the region of the people that from which region are they coming when they
visit our website.

By promoting EIJ CONSULTING we have also generated some lead for the organisation as
we have uploaded their projects on classified websites that what are their projects & what are
the jobs they are dealing with. Like I have put an advertisement consisting about pros and
cons about staying in japan so that people will be able to see some transparency and will feel
familiar with the company. so, from there it got approx. 300 views and we got response from
approx 200 people from this website like this we have uploaded it on many other classified
website and from there also we got some response.

Here, we have also written some of the content for blogging and some for our website. We
have uploaded various blogs on different websites & in our blog only we added some links of
our classified websites and some of our company website. So, that from there also we can
generate some traffic on our website and from there also we have generated some of the leads
for our organisation.

We have also uploaded some of the info graphics on many websites and we shared it on
social media platforms like Facebook, Instagram etc. to our targeted people like we shared
images on Facebook in some of the HR IT COMPANY groups . So, that the people can know
about our organisation . That in what projects we are dealing with and if someone is
interested can contact us from there.
 P a g e | 25

Objectives
To send well qualified engineers to japan to work in a much better
working environment as per their expected position.
To make EIJ Consulting one of the best IT RECRUTING organisation
in India.
To Promote the organisation as the bridge between India and Japan.
To learn how these various platforms are helpfull for a HR company to
grow.
 P a g e | 26

Research Methodology

ANALYSIS :
The very first step for me was to understand the data base of the company that was made by
the employees of the company through calling done on the random numbers collected by the
help of the data available on the internet.

Out of which 30% of the data was irrelevant as all the information present on the internet
was not 100% genuine.

IDENTIFICATION OF THE GAPS :

The competitor website had a more interactive content that explained well their
jobs and services.
It provided much better view to the candidates and showed more options for the
jobs than our site did.
They had a proper communication centre for the candidates if they had any kind
of query.
They had more than 3 options to offer the candidate to choose from.

Below is the screenshot of the Sakura’s website

 P a g e | 27

Below is EIJ’s website screen sh