 Retail Philosophy — ―By the people, for the people and

of the people‖ retailing involves selling products and

services to consumers for their individual or family use.
As the final link between consumers and
manufacturers, retailers are a vital part of the
business world. Retailers add value to products by
making it easier for manufactures to sell and
consumers to buy.
 One of the Pillars of economy - 15 % of
gdp
 Size - us$ 450 bn with a prospective
consumer base of 1.2 bn
 Changing structure of retail industry
to a more organised system – Between
2000 to 2010, Indian retail attracted
about $1.8 billion in foreign direct
investment, representing a very small
1.5% of total investment flow into India.
 Expected growth of organised
retailing in india from 4% in 2011 to
25% in 2020 , a increase of $250bn
 No. Of retail outlets/person = 7
 Retail space/person = 2 sq ft
 Retail density = 6%
 7th Largest market
globally
 Focus on pop display and
impulsive buying nature
 Fdi in retail for multi-
brand (51%) and single
brand (upto 100%)
 Bright future ahead
 Croma is an Indian retail chain for consumer
electronics and durables. Tata Group company
Infiniti Retail runs Croma stores in India. Infiniti
Retail Ltd is a 100% subsidiary of TATA Sons.
woolworths, one of the world‘s leading
retailers, provides technical and strategic
sourcing support
 Next Retail India Ltd is a subsidiary of the
Videocon Industries Ltd and engages in retailing
consumer electronics in India. It was founded in
2003 and currently has 600 showrooms across 25
states of IndiaIn 2007 it acquired Planet M, a
music and entertainment retail chain for US$36.4
million from Bennett, Coleman & Co.
 eZone, is the electronics and consumer durables
specialty store from the Future Group, and
displays numerous brands,it enables the
consumers to experience electronics through
three dedicated zones – Liberation , experience
and home
 Electronic arm of reliance retail ltd.
 Established in the year 2005
 Reliance ResQ, the technical support arm of
Reliance Digital provides an end to end solution and
technical support
 Till march,2012 75 stores have been established in
major cities like Mumbai, Delhi, Chennai, Bangalore
etc.
 Reliance digital is a unique store concept built
around reliance retail‘s core philosophy – customer
centricity and a hassle free store experience.
 Reliance digital is a one stop shop for all
technology solutions in the field of consumer
electronics, home appliances, information
technology and telecommunications.
 Green Solution
ResQ REconnect
room Box

 over 5,000 products spread across more than 150 brands

along with countless solution bundles recommended to
meet the diverse customer needs.
 Has 35 – 40 workers on average in each store
 The objective is to demonstrate and demystify
technology yet showcase how a product can talk to
each other
 ‗reliance one‘ memBership card – ―earn anywhere, spend
anywhere‖
 Brands available -
Apple, sony, samsung, philips, panasonic etc.
Store Manager
CMO

Material Operation

HR

Visual Merchandise

CRM

Operation

Sales Person
It is located in Empress
Mall, Nagpur( a primary trading
area).
No. of footfall is relatively
good.
 Store is in area of 1800 sq feet
Adjacent store is Reliance
Trends helping to improve the
customer attention.
The Company offers in-store advertising opportunities to
advertisers, in respect of Reliance Mart, Reliance
Super, Reliance Fresh, Reliance Digital and other format stores
of Reliance Retail Limited and its subsidiaries.
 Mother hen with branch store chicken
 Most revenue generating product for them was LCD/LED
TVs.
 A special area(50 sq feet) was allotted for the desired
experience of home theatre.
 Product range was very wide both in terms of price(from Rs.
50 to Rs. 1.6 lakh) and variety(from ear phone to 3D LED).
 Nearly all the brands were available along with their own
products.
 Their service center was located near the shop in Berdi .

Sales person were well trained in

selling skills along with the product
knowledge.
It helps the customer in
differentiating the products on all
dimension like cost and features.

Promotional activities are

done by the head office, shops
members are not involved in
that.
 The product replacement is done by head office as per the
daily data feed by the particular retail.
 The number of suppliers were 3 to 4.
 They don‟t claim to provide the lowest price in the market but
they try to provide good quality on premium price along with
services.
•According to the HR
( Poonam Pal),they are
much ahead in sales
than their next
competitor Next in
Nagpur.

Store layout:- Grid type

 The post of managers are filled by the head office while the
ground sales people are recruited by the particular retail team
from the local area.
 They were in charge of training the sales person and
performance of the particular retail shop.

•The offers and discounts

are also handled by the
main office of reliance
digital.
 Reliance Digital has embarked on a campaign named
“Mission Happiness” where the entire shopping experience
for electronic and digital products has undergone a unique
transformation.
 The first is „Technology & Entertainment Experience Zones‟
inside every Reliance Digital store where customers can
see, touch and feel technology from the best brands before
actually deciding to buy.

•Reliance resQ – a unique service centre,

offers lifetime support across most of the
major brands and covers both pre & post
sales service.