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How You Should Design

Landing Pages For Higher


Conversions

High conversion rate is the mark of achievement that everyone is chasing


to, be it web designers, website owners, or marketing strategists. You might
be part of the crowd as well if you are after generating more revenue from
your business. But, do you know what would help you in getting higher
conversions? A well-designed landing page of course!
Now the question arises how should you design your landing page so that it
increases your conversion rate. Any ideas? Well, in this blog we will get into
the depths of creating a conversion-focused landing page that conveys your
brand’s message well and encourage your target users to take some action.
It might be signing up for your newsletters, filling up your web form, or
purchasing your products or services.

Hold on! There is one important piece of information that I want to share
with you all. If you are running a company or business online that has a
limited number of customers you can increase their numbers by creating an
effective landing page for your website. To achieve that you need to work
with the best web design and marketing company that has hands-on
experience with website design, landing page design, and navigation design.
SFWP Experts — one of the ​top ​web design Los Angeles companies
offers all these services on-time and on-budget. We generate more leads by
combining the aesthetic elements with intuitive user experience and
delivering the best online experience to users who come to your site.

Let’s see how should you design your landing page to


get higher conversions:

1. Provide A Practical Solution To Audience’s Pain


Points

You can’t give medicines for cough and cold to the patients who are
suffering from fever, right? So you should take note of that and provide an
effective solution to your user’s pain point through your landing page. This
way you can capitalize on their pain points that will further grow your
business.
For example, you can have a look at the landing page shown below which is
focused on the customer’s pain point — saving money on the payment of
electricity bill.

2. Be Specific To What You Say

The main goal of your landing page is to get people to act, either with your
CTA (Call To Action) button or by filling in your opt-in form. But often
designers try to attract user’s attention through various options and they
don’t understand that giving users too many options will ultimately confuse
them. It looks like a daunting task to them to choose one out of many
options and finally they abandon the page.

You might have heard an old cliche “Less is more” and that applies pretty
well in the case of landing page. Giving too many options to users will
prevent them from making an informed decision and that would affect your
conversion rate.

On the other hand, if your landing page is focused on a single purpose it


will help your customers in making the right decision and that will boost
your conversion rate.

In ​case you are too concerned about your conversion rate and want to
improve it ASAP, partner with our Los Angeles web design and we will help
you achieve higher conversions. Our award-winning web design and
development team has nearly a decade of experience in their profession and
so they are able to create conversion-focused digital experiences for your
audience members. It attracts, engage, and convert them into customers
who become loyal to your company in the long run.

3. Choose The Right Tool For Designing Your Landing


Page
It doesn’t make any sense to use a screwdriver to hit the nails to fix up
something. It means get the right tool for the job that you want to do, be it
conversion rate optimization or landing page design. Using the wrong tools
for doing a specific work will impact your results negatively and prevent
you from achieving your goal.

Not every tool used for creating landing pages is equal and there are some
tools that are more effective than others. When you will use those effective
tools to design your landing page, certainly it will reduce your stress and
and increase your conversions.

One of the easiest landing page tools available on the internet is “Instapage”
that has a lot of professional web design templates and they can be
optimized to convert visitors into leads.

4. Share Useful Materials With Your Users

The truth is giving away valuable and practical products or services to your
users free of cost helps you earn their loyalty. It also encourages them to
click on your CTA button and boost your marketing campaign which
translates into higher conversions. However the completion of this process
might take some time but in the meanwhile your brand will keep
improving.

If you want to build your email list in the shortest possible time, make sure
that your lead magnet is free yet offers some value. Now you might be
wondering what is this lead magnet? It is a sort of helpful content that you
give to your users free of cost in the exchange of their email address or
contact information like a free PDF checklist, report, eBook, whitepaper,
video etc. It helps in converting the visitors into customers and getting their
business with a simple trick. If you will pay attention to creating a valuable
lead magnet for your target users it can increase your lead generation very
quickly.

If you are still not able to decide what you should offer your customers as a
lead magnet, you may take a moment to reach out to us and we will respond
to your query promptly. Our Los Angeles web design company is
well-acquainted with effective marketing strategies that helps in acquiring
more customers and increasing user’s engagement with your site. Well, our
method of achieving excellent results is based on best in class web designs,
gorgeous-looking landing page designs, and great UI designs.

5. Create An Enticing Title By Including Some Benefits

In the current digital world, making a great first impression has become
very important when it comes to user engagement. While designing your
landing page you should ensure that it is good enough to draw your user’s
attention as it is critical for lead generation. So it is necessary to create a
captivating title for your landing page including the benefits that users will
get on using your product or service.

By this you can clearly understand that paying attention to the title of your
landing page will increase the user’s engagement with your site and they are
more likely to convert into your loyal customers.

Alternatively, you can also redesign your landing page that mainly focuses
on your call to action and generate more leads. We can help you in creating
that type of landing page for your business by integrating a few aesthetic
elements and high quality images into it. At our Los Angeles web design
company, the web experts not only care for your landing page design but
also how it impacts your users.

6. Use Relevant Visuals In Your Design


As it is said “A picture is worth a thousand words”, you should convey your
message to your users by showing them good photos. The best landing
pages are the ones that have great-looking visuals (images and videos).
Often people respond to visuals faster than any other form of content.

Conclusion

The fact of the matter is that you will have to invest your skill, time, and
money in creating an effective landing page that brings you the desired
results. There are many ​Wordpress website design companies that
claims to bring in results beyond expectation. But the question arises — Are
they real? Do they have something to back up their claim? Have they got
testimonials from their clients? Perhaps they would not have an answer to
these questions but we have. You can write an email to us explaining your
landing page requirement and we will reply to your email as soon as we get
time.

Contact Details:

213–277–9177

la@sfwpexperts.com

Wordpress Developers

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