Gender

34; 26% Female

Male

96; 74%

Around 3/4th of the total respondents were males. Out of the total 130 respondents, 96 were males
while 34 were females.

Age group has been divided into 3 brackets representing ages from 13 to 45 years, thereby, focusing
on youth and middle ages population. A significant majority of the respondents (89%) belong to 19-
30 years age bracket.
35% of the total respondents purchase a new phone once in every 2 years, while 29% purchase the
same once every 3 years. Only 16% have the highest purchase frequency of purchasing a new phone
twice in a year.

How do you buy phone

33; 25% Offline

Online

97; 75%

Out of the total 130 respondents, 97 (75%) prefer to buy phone online while 33 (25%) prefer to shop
offline.
 How much you are willing to spend on new phone?
60

50

40

30
50
20
35 32
10
9
0
4
Below INR 5,000 INR 5,000 to INR 10,000 to INR 15,000 to INR 20,000 &
10,000 15,000 20,000 Above

Out of the total 130 respondents, 90% of the respondents are willing to spend INR 10,000 or above
to purchase a new phone. The most preferred price range is INR 10,000 to 15,000, with roughly 38%
of the respondents preferring the same.