# Program Name: Adstock Transformationwith Maximum Period Decay

# Written By : Gabriel Mohanna

# Date Created: July 11, 2014
# Narrative : An adstock transformation with Maximum Period Decay
#
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# <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< Code is Poetry
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# Define Adstock Rate

adstock_rate <- 0.50
max_memory <- 2

# Create Data
advertising <- c(117.913, 120.112, 125.828, 115.354, 177.090, 141.647, 137.892,
0.000, 0.000, 0.000, 0.000,
0.000, 0.000, 0.000, 0.000, 0.000, 0.000, 158.511,
109.385, 91.084, 79.253, 102.706,
78.494, 135.114, 114.549, 87.337, 107.829, 125.020, 82.956,
60.813, 83.149, 0.000, 0.000,
0.000, 0.000, 0.000, 0.000, 129.515, 105.486, 111.494,
107.099, 0.000, 0.000, 0.000,
0.000, 0.000, 0.000, 0.000, 0.000, 0.000, 0.000,
0.000)

# Calculate Advertising Adstock

learn_rates <- rep(adstock_rate, max_memory+1) ^ c(0:max_memory)
adstocked_advertising <- filter(c(rep(0, max_memory), advertising), learn_rates,
method="convolution")
adstocked_advertising <- adstocked_advertising[!is.na(adstocked_advertising)]

# Graph Data
plot(seq(1,length(advertising)), advertising, type="h",
xlab="Time (Usually in Weeks)", ylab="Advertising",
ylim=c(0, max(c(advertising, adstocked_advertising))),
frame.plot=FALSE)
lines(adstocked_advertising)