EXPONENTIAL MEDICINE

2019 DEBRIEF

November 4-7, 2019

Coronado, CA
THANK YOU Thank you for joining us at xMed 2019!

We are thrilled with the response we’ve received from our quests, speakers and participants who engaged
with us.
From Rajeev 100% of you left feeling inspired and would recommend xMed to others. 92% connected in a meaningful
way with other attendees and learned information that will impact your work in the next 12 months.

& Mariya We’re walking away from this experience with renewed energy and multiple connections to inform our
roadmap and our ecosystem development over the next few months. Now the hard work of turning these
opportunities into outcomes begins. We have lined up the infrastructure and processes to help us
accomplish that!

Thank you for joining us on this journey. Looking forward to the year ahead!

SVP, CHIEF DIGITAL VP INNOVATION

OFFICER MARIYA
RAJEEV RONANKI FILIPOVA
What is xMed?

xMed is an acronym for Exponential Medicine. It is an annual unique and

intensive four-day experience in Coronado, CA that gathers world-class faculty,
innovators and organizations from across the biomedical and technology
spectrum to explore and leverage the convergence of fast-moving
technologies in the reinvention of health and medicine.
xMed 2019
What was Anthem’s Role at xMed 2019?
Overview
xMed 2019 served as an opportunity for us to connect with world-class talent,
advisors and the best and brightest minds. Each year we showcase the work
Anthem is doing in the healthcare ecosystem and position Anthem as an
innovator, catalyst and champion of change in healthcare. Although we were
primarily present to learn, showcase our work and to continue to establish
partnerships in the healthcare ecosystem, Anthem was featured prominently
on multiple forums: on the main stage, in deep dive workshops, at the iLab
booth, hosting five fellows and participating in the MEDy Awards.
CONTENTS

The xMed Experience 5

Social Impact 6
Real Talk With Gail 7
Blockchain: The Good, the Bad, and the Ugly 8
Healthcare and the Digital Ecosystem 9
Writing the Operating System for Healthcare 10
Deep Dives 11
iLab Booth Demos 12
Coffee Chats 13
Fellows
14
Medy Awards
15
THE XMED EXPERIENCE
SOCIAL IMPACT
Very insightful session, Mariya!

-Asawari Bapat
Global Consultant for Medical & Regulatory Affairs,
Cell & Gene Therapies, Clinical trials

It was such an honor and privilege to have served as a judge for the MEDy
awards on behalf of Anthem and Anthem’s Client Innovation Council at 2019
Exponential Medicine! Thank you Mariya Filipova! The startups we saw were
brilliant and inspiring!

-Meredith Touchstone
Director, Benefits at CarMax

I was quite impressed that a payer is thinking about social determinants of health and how to encourage healthy
behaviors in different communities.

-xMed Attendee
Director of Programs for Employer Coalition

Anthem, Inc.

xMed

Tweets/participant
 CEO
GAIL BOUDREAUX

REAL TALK WITH GAIL Session Speakers: Speaker Insights:

Overview:
Answering some of the most popular questions with
the leader of one of the world’s largest health
insurers.
Gail Boudreaux CEO, Anthem
Shawna Butler Nurse
Economist, Singularity University
Session Takeaways:
• Healthcare is personal
• Data is at the heart of how we connect
• Blockchain is a major opportunity
• Collaboration, agility, community, and
integrity are imperative
• Anthem is at the intersection between
cost, quality, and access
• The healthcare system today is complex. We can use technology to
simplify and personalize the experience.
• Technology has advanced greatly, but technology alone won’t solve
everything – it’s a team sport.
• -The future of healthcare is moving away from codes, and focusing on
value. We need to focus on whole health – physical, social and
behavioral.
-Anthem is focused on addressing hunger and food insecurity as a
social determinant of health.
Watch Gail’s Talk

ON STAGE
ON STAGE

VP INNOVATION
MARIYA FILIPOVA

BLOCKCHAIN: THE GOOD, THE BAD,
AND THE UGLY
Overview:
Exposing the technology that has the power to
revolutionize the healthcare industry.
Session Speakers:
Mariya Filipova VP Innovation, Anthem
Heather Flannery Global Lead, Consensys Health
Sonja O’Malley Senior Director Commercialization,
Cleveland Clinic
Ted Tanner Global CTO Watson Health, IBM
Addison McGuffin VP Strategic Innovation, Health
Care Services Corporation
Session Takeaways:
Mariya
• Realizing the potential of Blockchain is
only limited by our ability to adapt our
existing work flows, business models
and organizational culture to the new
solutions and opportunities ahead of us
Other Speaker Insights:
Ted
• The future is AI, open-sourced, and distributed everywhere.
• Since the invention and implementation of the web, this is the greatest
amount of new technology hitting the market.
• We need to just get out of the way."
Sonja
• It’s important that we place the patient at the center of this.
• The patient doesn’t care how the sausage is made, only that they’re cared
for.
Addison
• The hardest part of integrating Blockchain technology are the business
constructs, consensus models, and incentive models that will have to
change to accommodate it.
• Our goal is to improve the costs, access, and quality of care.
Heather
• The open standard requires engagement and participation.
• Our challenge is changing win-lose mindsets into win-win.

Watch Mariya’s Keynote

 SVP, CHIEF DIGITAL OFFICER
RAJEEV RONANKI
HEALTHCARE AND THE DIGITAL ECOSYSTEM
Overview:
Connecting the pieces of Anthem’s
digital ecosystem to make caring for
many feel like caring for one.
ON STAGE
Session Takeaways:
• Healthcare is complex, its expensive, its not
affordable, and we have work to do
• For any problem, I think there is a simple
solution
• The future of health should be affordable,
accessible, personalized and SIMPLE
• Let’s take all of our data and make it accessible
in one place to all of our users
• We want to be the first healthcare platform
company
• The best way to predict the future is to create
it
Speaker Insights:
• If you introduce complex technologies into a system that is already
complex, we risk increasing the complexity without thinking about the
human-centered design aspects and the implications of what we are
about to do
• The distance between our complex problems and their simple solutions is
shrouded in mystery
• We have to de-mystify the problem to unlock the simplicity of how we
deliver care
• We see our strategy as building a platform to serve as a connector for
changes and advancements in exponential medicine
• We believe our new app, Project Carespree, is a solution to these
problems
• The app compares your symptoms with symptoms of people like you
• Project Carespree is one step in a journey to a more connected ecosystem
Watch Rajeev’s Keynote
ON STAGE

VP, CHIEF AI OFFICER

TED GOLDSTEIN

WRITING THE OPERATING SYSTEM FOR HEALTHCARE

Overview: Session Takeaways Speaker Insights:

Understanding the technology behind the
future applications of digital healthcare.
• Anthem digital platform: • How do we make it possible to take data that Anthem has acquired and
• Quality Care use it as a platform?
• Personalized • We’re making a new resource for the world to show them how new
• Experience Engagement treatments play out
• Integration • The oncologist tool available today is essentially a pdf file
• Accessibility • We’re excited to make a new tool accessible and available
• We’re building a tool that simplifies things • With a condition like cancer, understanding what the outcome variable
to bring together all of the therapeutic is simple
choices • With other conditions, its not so simple
• It takes a community to invent the next step of phenotypical
information
• The medical community needs to come together to understand and
interpret things at a higher level

Watch Ted’s Keynote

ANTHEM EXPERTS
PHIL MOHUN MARIYA FILIPOVA
ENGINEERING INCENTIVES
Blockchain Engineering Incentives
25 Participants
Session Overview: Connecting data along the
patient journey to build a more proactive,
secure healthcare ecosystem.
Outcome: Expanded HUN footprint via
influence from IEEE and Consensys, Reinforced
commitment to value of technology as a
behavioral economics tool via mainstage
presentation from CEO, 5+ signups to crowd-
sourcing roundtable from underrepresented
industry in consortia (pharma). Join us here.
DEEP DIVES
LIZ CANIS ALYSON GUARINO
PRECISION ENGAGEMENT
Precision Engagement
40 Participants
Session Overview: Exploring current and
emerging technologies that enable the
intersection of data science and behavioral
health.
Outcome: Identified new areas of opportunity
to apply a social mindset to data and artificial
intelligence to enrich data with a narrative and
proactively address bias with the Harvard School
of Public Health and Deloitte Consulting’s Data
Science group.
DONNA GIBSON ALAN GILBERT
SDOH: WHOSE JOB IS IT, ANYWAY?
Social Determinants of Health – Who’s Job is it,
Anyway?
40 Participants
Session Overview: Connecting pathways in our
communities to deliver an inclusive healthcare
ecosystem regardless of social determinants of
health.
Outcome: 15 experts provided feedback on the
CCMP, 10 experts expressed interest in joining an
Advisory Board, 9 experts joined our crowd-sourcing
forum to continue the conversation. Join us here.
iLAB BOOTH
INTERACTIVE DEMOS
xMed’s Innovation Lab showcased the most promising companies and innovations set to revolutionize and transform the healthcare industry.
Predictive Health
Sensors
Hosts: Jeff Eker & John Yoon
We explored the conditions
that smart sensor technology
generates to deliver new data
insights, proactive diagnostics
and health monitoring.
Outcome: 11 experts
requested to join our Smart
Sensor Advisory Forum. Check
out more here.
Project
"Carespree"
Hosts: Madison Goldfischer &
Ran Shaul
We explored an AI-driven
healthcare services marketplace
that allows patients to find and
pay for care within a new
provider and patient-centric
healthcare ecosystem.
Immersive Health
Powered by Augmented
Reality
Host: Kyle Larson
We took part in an
immersive experience
highlighting how we will be
able to interact with our
health data in the near
future.
Zoom Out with
doc.ai
Host: Melissa Garrett
We discovered how smart
selfies, genetics, real-world
data and federated learning
can shape an individual’s
health journey.
Community Care
Marketplace
Host: Alyson Guarino
We showcased a digital advocacy
concept, that seamlessly connects
volunteers with those in need.
Outcome: 15 experts provided
feedback on the CCMP, 10 experts
expressed interest in joining an
Advisory Board, 9 experts joined our
crowd-sourcing forum to continue
the conversation.
Join us here.
CONNECTIONS OVER COFFEE
We provided startups and entrepreneurs a unique opportunity to sit down with Anthem experts for a 15-minute Coffee Chat at our iLab booth for
valuable insights and advice.

DONNA GIBSON
Chatted with Lee Murphy, CEO, Inspera Health and
Lauren Wright, Founder & CEO, The Natural Nipple Corp.
Educated general
ecosystem, provided ALAN GILBERT
subject matter expertise Chatted with Ron Barshop, CEO, Beacon Clinics and
Debbie McAfee, CEO, NutriCern
to help startups with
product roadmap SWATI MATHAI
progress. Chatted with Talia Cohen-Solal,CEO, Genetika+

ERIC STAEGER
Chatted with Londell Albury, IT Director,
Ross University School of Medicine

COFFEE CHATS
FELLOWS
“As a startup, I can’t thank Anthem enough for such an
incredible opportunity, to gain insight into the future of
healthcare, watch innovation labs and interact with Anthem
professionals all around the floor. As an entrepreneur the
experience stretches my mind and expands my thinking.”
- Sigi Marmorstein
“I was inspired at xMed to see the evolution of healthcare, especially
listening to thought leaders speak on topics like the social
determinates of health. The most powerful experience is who you
have the influence to change. Exponential medicine provides the
ability to impact more families, and help supports my belief that
anybody can be a change maker.” – Kristina Saffran

“Seeing all of the innovation at xMed got me really

Anthem Fellows Program
We were proud to offer fellowships to
five outstanding individuals who
added their valuable perspectives at
xMed 2019. We learned from their
experiences and perspectives as
people who have dedicated their lives
making the connection between
people and health innovation.
excited and recharged again. xMed changes the way
that that you look at healthcare so that you can
absorb and translate this information to those that
need it.”
– Lori Boyle
“Anthem’s willingness to send fellows
to xMed speaks to how much they
truly value the exchange of ideas that
a larger community of individuals
collaborating can bring together. It is
refreshing to see Anthem’s dedication
to making healthcare better.”
- Breanna Lathrop

“Being around the creative, brilliant

people at xMed was very generative,
bringing in more organic, humanistic,
radicalism of technology, super
thoughtful array of presentations of
innovation and passion. Soaking it in
elevates my thinking as I approach my
work.” – Heather Kupier
MEDy AWARDS
iLab MEDy Awards
This year, Anthem introduced the Most Likely to Scale Award. One of our most innovative client partners, Meredith Touchstone (CarMax), together with a jury of
xMed experts selected the Most Likely to Scale finalists. The winner is jumped to the finalist pitch for Anthem's Fast Track to Scale Accelerator program. VP of
Innovation, Mariya Filipova, presented the Anthem MEDy award to Sana.

Award Categories & Winners

MOST LIKELY TO SCALE ONE TO WATCH OUTSTANDING PITCH MOST DISRUPTIVE CONVERGENCE
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THANK YOU!
See you next year.