TALLER DE COMPRENSIÓN DE LECTURA

APRENDIZ:

DEIVIS PABON PEREZ

TUTOR:

PAOLA GIMENA PLAZAS BELLO

SERVICIO NACIONAL DE APRENDIZAJE (SENA)

REGIONAL DISTRITO CAPITAL

CENTRO DE MATERIALES Y ENSAYOS

GESTION DE MERCADO

2018
Lea con atención el texto “Supply and Demand”, que se encuentra en el
objeto de aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply ( c) Expensive

b. Demand ( b ) Desire to buy any product

c. High price ( d ) All people

d. Mass market ( e ) the lifetime of goods and services.

e. Life cycle ( a ) Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.

It refers to the desire, ability, and disposition o f consumers to buy any product.

Tastes or preferences

Consumers may demand for an item one year and ignore it the next.

Number of consumers

A large quantity of buyers carries to an increase in demand; a small quantity of

buyers carries to a decrease (Franny Chan website).

.Income

When income rises, the quantity demanded will rise too. When income falls, the
demand of that product will fall too (Franny Chan website).

Consumer expectations

Purchasers are interested in satisfying their consumption regarding quality as the

most important factor. Likewise, the lead price has an effect on the potential
increase of the consumer´s final decision.

Price of related goods

There are two kinds of related goods that can affect the demand: substitutes (for
example, butter and margarine) and complementary (toys and batteries).
3. Write F for false or T for true

a. Production cost depends on Technology

F() V (x )

b. As greater the expectations are, the lower will be the offer from the companies.

F (x ) V()

c. One of the four Ps of marketing mix is Package

F(x) V()

d. Price is the amount a customer pays for the product

F() V(x)

e. Planning is to transform and develop marketing objectives to marketing

strategies

F() V(x)

4. Answer the following questions

a. What is Benchmarking?

is an amount o f the quality o f company’s products, policies, programs,tactics, etc.,

and their contrast with standard measurements, or similar amounts of others.

b. What is the process of Benchmarking?

1. Planning It is the plan for running the benchmarking investigation

2. Analysis After analyzing the information, it obtains a basis for comparison.

3. Integration Develop aims and incorporate them into the benchmarked process.

4. Action It refers to the action plans necessary to achieve the objetives decided in
step 3.
c. Number the aspects to be taken into account in Benchmarking:

Product, Price, Sales systems, Payment systems, Advertising, Promotion,

Location, Organization, Planimetry.

5.Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

GLOSSARY
ACTION: put into practice.

BENCHMARKING: the act of measuring the quality of something by comparing it

with something else of an accepted standard.

BUSINESS: the activity of buying and selling goods and services.

CONSUMER: a person who buys goods or services for their own use.

COMPANY: an organization that sells goods or services in order to make mone.

COMPETITION: a situation in which someone is trying to win something or be

more successful than someone else.

DEMAND: willingness or desire to buy or obtain (certain goods etc ); a need for
(certain goods etc)

DISTRIBUTION: to give something out to a lot of people or places.

EXPLOSIÓN: If a something explodes, it bursts with noise and force.

INCOME: the money that you regularly get, for example from your job.

OBJECTIVES: something that you are trying to do.

REPORT: to make a complaint about; to give information about the

misbehaviour/misbehavior etc of.

PARTNERS: the act of measuring the quality of something by comparing it with

something else of an accepted standard

PASSION: a very strong feeling about a subject

Traducción de "planimeter" - Diccionario Inglés-Español

PLANIMETER: a piece of equipment for measuring the area of a flat shape by
moving a point around its edge

PRICE: the amount of money that you pay to buy something

PRODUCTION: to make or grow something

PROMOTION: to advertise something

PROCESS: a series of actions that you take in order to do something

WALKING: the activity of going for a walk, especially for pleasure in the
countryside

6. Write a ten lines text that summarizes the topic of the activity.

The text is based on supply and demand, gives us a broad explanation of when
and why there is supply and at the same time taught us about demand, also taught
us about the evaluations that must be done to realize how we are facing the
competition. We were able to know the importance of the marketing mix and its
characteristics, the variables that he acts and, in turn, how he can contribute when
making a demand and an offer.

They also told us a story about one of the most famous perfumeries in Paris and
told us that they have a unique client and that they also manage lines for all kinds
of consumers.

REFERNCIAS BIBLIOGRAFICAS:

Página de internet.

https://dictionary.cambridge.org

https://www.google.com.co/search?
q=traductor+ingles+espa&oq=&sourceid=chrome&ie=UTF-8