Creating Competitive Advantage

through Competitive Strategies

Dr. Arijit Bhattacharya

Porter’s 5 Forces Model

Prof. Arijit Bhattacharya 3

 How attractive is the market?
• This is an attractive market because…
• This is not an attractive market because…
• This is an attractive market only for established player not for new players
because…
• This market is a matter of ‘surviving ‘ for current players…
Porter’s Value Chain
 Competitive Advantage
• Cost leadership • Differentiation
– Process leader – Product leader
– Operational efficiency – Technology, innovation,
style, feature, speed
– Customer intimacy
• Tailored solution
• relationship
Porter’s Generic Strategies